[Mizuhashi Hojudo Pharmaceutical Co., Ltd.]
[Event Report] Sayuri Matsumura and Yuuchami reveal their bruise techniques for different situations. “Sayuri Matsumura vs. Yuuchami is a “cheatingly cute” showdown! EMAKED new CM & new package
presentation”
*Mizuhashi Hojudo Pharmaceutical Co., Ltd.*
Press release: August 29, 2024
**
[Event Report] Sayuri Matsumura and Yuuchami reveal their bruise techniques for different situations. “Sayuri Matsumura vs. Yuuchami is a “cheatingly cute” showdown! EMAKED new CM & new package
presentation”
Mizuhashi Hojudo Pharmaceutical Co., Ltd. (Location: Toyama City, Toyama Prefecture, Representative Director: Yusuke Kinoshita) is an eyelash serum.
In conjunction with the package renewal of “EMAKED”, we have invited entertainers Sayuri Matsumura and Yuuchami to participate in the show “Sayuri Matsumura vs. Yuuchami for a “cutely cute” showdown!” EMAKED New CM & New Package Presentation” was held on August 29th (Thursday).
At the event, the two, who are also active models, revealed the latest eyelash care methods, had a “cheating cute” showdown in different situations, and talked about each other’s birthmarks and techniques. The idea behind the eyelash serum EMAKED is “DEKAME”! ?
At the beginning of the event, Yamamoto, General Manager of Sales Division of Mizuhashi Hojudo Pharmaceutical, took the stage and talked about the company’s overview. After that, sales manager
Mr. Asano explained the mechanism behind EMAKED’s product name. “If you read EMAKED backwards, it becomes DEKAME.” This reflects the manufacturer’s desire to help you get bigger eyes by using the eyelash serum EMAKED. He commented, “In order to help customers with eyelash problems, we generously combine carefully selected ingredients and are particular about the results, which allows us to be used by people of a wide range of age groups.” We talked about the secret that has been loved for many years.
Image character Sayuri Matsumura saw the new commercial and said with pride, “It’s so cute!”
Matsumura, who is the image character, appeared on stage wearing a “cute-cute” costume that showed just the right amount of skin around the shoulders. Regarding her impressions of being appointed as the image character for this package renewal, she said, “I have been using EMAKED for a long time, so I was surprised when I received the offer!I have been taking care of my eyelashes ever since I was an idol, and I am confident in my eyelashes.” “I’m happy because I have one,” he commented with a smile, excited about being chosen as the image character for a product he regularly uses.
Also, when he saw the completed new commercial, he said, “I was surprised at how cute it was! It’s going viral all over the world!”, showing his confidence in the completed commercial.
Lastly, regarding the filming episode, “The person playing the female junior role asked me, “Are you using your own eyelashes?” and I replied, “I’ve been using EMAKED for a long time, so I’m filming with my own eyelashes!” and she was surprised and said, “That’s amazing.” What he said was impressive and made me happy. ” he said. Special guest Yuchami also appears! Latest eyelash care revealed by two people who are also active as models
After Matsumura took the stage, special guest Yuchami also appeared. The two, who have worked together several times before, looked at each other and talked about their impressions of each other, saying, “We’re friends because we drank together on a show!” and “We’re from the same Kansai region, so we’re really happy!”
When asked about her daily eyelash care, Matsumura said, “Applying EMAKED is my daily routine. I can’t stop!” Yuuchami said, “I also have a habit of applying EMAKED before going to bed. EMAKED gave me confidence in my eyelashes, so I recently quit wearing false eyelashes!” The two, who are also active models, talked about the importance of using eyelash serums.
Sayuri Matsumura vs. Yuuchami in the “cheating and cute showdown” where unique bruises and techniques explode!
After the talk session, we held a “cute showdown” based on the theme of the new commercial. In this competition, participants flip-flopped and answered each other’s cute actions and gestures that can be used in different situations, such as the workplace, drinking parties, and dates. Matsumura, who appeared in a new commercial set in an office, said, “In the office, if you feel tired, I think it’s a good idea to stretch while saying “Mmm (heart)”! When I stretch my body, I emphasize my waist, and if the person I like is at work, I’ll glance at them (heart),” she commented while practicing the cute gesture. In response, Yuchami imagined an office scene and replied, “So cute! High level!”
On the other hand, regarding the bruising technique that can be used at drinking parties, Yuchami said, “Be conscious of redness.” Some people don’t turn red even after drinking, but in front of someone you care about, you can say “I’m drunk.” I want to. So, I think if you go to the bathroom while you’re drinking and apply red blush to your ears and cheeks, you’ll be more popular! ” he said.
In addition, when asked about bruise techniques that can be used on a date, Yuchami answered, “Be conscious of the sense of distance.” In that flip, he made a mistake in a kanji character, and Matsumura-san’s reaction was, “This mistake is the cutest!”, which excited the mood. Even as a birthday surprise, she shows off her technique of stuffing strawberries on her cheek!
At the end of the event, Matsumura-san’s birthday was on August 27th and Yuchami-san’s birthday was on September 8th, so we prepared a surprise birthday cake for them.
When they saw the name cake, they said, “It’s cute!” and “It looks delicious, I want to eat it!” with big smiles. Matsumura also showed off his bruising technique by stuffing his face with strawberries from the cake and saying “sweet (heart).” When Yuchami saw the technique, she responded, “It’s cute! Kyun!” The audience was excited by Mr. Matsumura’s sudden appearance of bruises and techniques.
Product overview
・Product name: EMAKED
・Item category: Eyelash serum
・Regular purchase price: ¥6,600 (tax included)
・Regular purchase price: ¥5,280 (tax included)
・Distributor: Mizuhashi Hojudo Pharmaceutical Co., Ltd.
・Special URL: https://emaked.jp/sayuringo/
Company Profile
・Company name: Mizuhashi Hojudo Pharmaceutical Co., Ltd.
・Representative: Yusuke Kinoshita
・Location: 1-3-10 Takaracho, Toyama City, Toyama Prefecture
Meiji Yasuda Life Toyama Building 401
・Established: December 29, 1948
・Business content: Manufacture and sale of pharmaceuticals,
non-pharmaceutical parts, cosmetics, and health foods
・URL: https://mizu-ho.com/
*About this release details*
https://prtimes.jp/main/html/rd/p/000000004.000140230.html