Fitts Corporation Co., Ltd.
Spray directly onto absorbent shorts and napkins! Introducing an aroma mist that deodorizes delicate odors such as menstrual blood and vaginal discharge*1
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Fitz Corporation Co., Ltd. (Minato-ku, Tokyo, Representative Director: Yasuhiro Togashi, hereinafter Fitz Corporation) is Be-A Japan Co., Ltd. (Headquarters: Jingumae, Shibuya-ku, Tokyo, Representative Director and CEO: Kumi Takahashi, hereinafter Be-A Japan) We will start selling two types of aroma mist “Bear Aroma Shooter” that deodorizes delicate odors such as menstrual blood and vaginal discharge*1 jointly developed with the company from Saturday, December 7, 2024. This product is an item that deodorizes delicate odors*1 by spraying a mist directly onto absorbent shorts, sanitary napkins, normal shorts, vaginal discharge sheets, etc. This time, prior to general sales, we will start pre-sales at Be-A Japan and Fitz Corporation online stores and some stores from Thursday, August 29, 2024.
(*1 For clothing, fabric products, and indoor use. Does not deodorize all odors.)
[Image 1: https://prtimes.jp/i/15815/91/resize/d15815-91-683530e802a3a690299e-0.jpg&s3=15815-91-0c112c6b0ede41d44a7dea2e3d83866d-3900×3900.jpg] Be-A Japan, a pioneer in water-absorbing shorts, and Fitz Corporation, a leading fragrance company, have jointly developed an item that deodorizes delicate odors*1. In a survey*2 conducted by both companies recruiting internal and external monitors, the results were high, with over 90% of women answering that they were bothered by the smell of menstrual blood and vaginal discharge. . “Bear Aroma Shoter” was created for such women, with the desire to make them feel comfortable during their menstrual periods and during normal times without having to worry about delicate odors.
“Bear Aroma Shoter” eliminates approximately 99% of menstrual blood, vaginal discharge, and sweat odors*3. In addition, Bare Aromatherapy for Period, a product for menstrual blood odor, uses “Harmonage Fragrance” to convert bad odors into pleasant scents. Generally, the function required of a deodorant mist is to “eliminate odors,” but in addition to the deodorizing *1 function, “Bear Aroma Shoter” also incorporates a perfume-like scent into the mist itself, making it easy to use. You can feel the delicious scent every time.
With femtech products that address delicate concerns, we will help women live their daily lives with confidence.
Product overview
[Image 2: https://prtimes.jp/i/15815/91/resize/d15815-91-3ae08602815d7b3f9b94-1.jpg&s3=15815-91-088ab89202a5e140b9f89aa8296d4b47-3208×2000.jpg] ■Product name: Bear Aroma Shooter for Period
Bare Aroma Shooter for Daily Refresh
■Category: Clothing, fabric products, indoor fragrance deodorizing mist ■Capacity: 30mL each
■Price: 2,420 yen each (tax included)
■Advance release date: Thursday, August 29, 2024
■General release date: Saturday, December 7, 2024
Product features
1. Deodorizes approximately 99% of menstrual blood odor, vaginal discharge odor, and sweat odor *3
The deodorizing test results showed that the odor components of two types of Bare Aromatherapy were reduced by more than 90%. In particular, we have confirmed that approximately 99% of odor removal*3 is achieved with ingredients similar to menstrual blood and vaginal odor.
[Image 3: https://prtimes.jp/i/15815/91/resize/d15815-91-63587f0e6ead06b45d66-2.jpg&s3=15815-91-3c62a9b0da72453abaeb57c26c409fbe-3900×1529.jpg] *3 For diacetyl, acetoin, ammonia, and trimethylamine. It does not eliminate all odors.
*4 Menstrual blood odor: For diacetyl and acetoin. Aging odor: Against nonenal. In-house research (HS-GC method: A test in which unscented deodorant is mixed with each odor stock solution and the deodorizing effect is confirmed after 30 minutes). Pungent odor: against acetic acid. In-house research (gas detector tube method: test in which unscented deodorant is mixed with each odor stock solution and the deodorizing effect is confirmed after 30 minutes). It does not eliminate all odors. The deodorizing effect is only exerted on the areas that the liquid touches, and it depends on the usage
environment.
*5 Vaginal odor/sweat odor: For ammonia and trimethylamine. Pungent odor: against acetic acid. In-house research (gas detector tube method: test in which unscented deodorant is mixed with each odor stock solution and the deodorizing effect is confirmed after 30 minutes). Aging odor: Against nonenal. In-house research (HS-GC method: A test in which unscented deodorant is mixed with each odor stock solution and the deodorizing effect is confirmed after 30 minutes). It does not eliminate all odors. The deodorizing effect is only exerted on the areas that the liquid touches, and it depends on the usage environment.
2. Adopts harmony fragrance *“Bear Aromatherapy for Period” only
[Image 4: https://prtimes.jp/i/15815/91/resize/d15815-91-7ec8709aa4358b040a2e-3.jpg&s3=15815-91-37ccb8a6b8f7c122d2fe133c8dd26538-1452×880.jpg] We use “harmonage fragrances” that can capture bad odors and transform them into a pleasant scent by harmonizing them. Utilizes functional fragrances to transform delicate odors into inconspicuous impressions. 3. Contains natural essential oils
Rather than just deodorizing *1, we want you to enjoy a nice scent, so each product contains natural essential oils. The scent is composed of top, middle, and last like a perfume, so you can enjoy a pleasant scent every time you take measures against delicate odors.
[Image 5: https://prtimes.jp/i/15815/91/resize/d15815-91-ddd6ade9e5c67aa2713d-4.jpg&s3=15815-91-496f278adfd2e17921b58d606ea5bb2e-3696×1432.jpg] Monitor results
When monitors tried two types of “Bear Aroma Shooter”, more than 90% of them felt that they felt deodorized and were freed from concerns about delicate odors. In addition to deodorizing*1, it has also received high praise for its ability to provide a pleasant scent when caring for delicate odors.
[Image 6: https://prtimes.jp/i/15815/91/resize/d15815-91-06e77b8ee9c4e7b1ca43-5.png&s3=15815-91-dc7ae91f587cc4a8fed359f2563ee481-2604×759.png ]
[Image 7: https://prtimes.jp/i/15815/91/resize/d15815-91-7ecd1706376af96f8666-6.png&s3=15815-91-c094788185f08b7671904fd51a20049d-2604×590.png ]
[Image 8: https://prtimes.jp/i/15815/91/resize/d15815-91-8b223069518828a30d85-7.png&s3=15815-91-a7b39694d344fe175c8d69e5c9c05c9b-2604×578.png ]
[Image 9: https://prtimes.jp/i/15815/91/resize/d15815-91-7e87b8175aac2c800bb8-8.png&s3=15815-91-f991afb357377bd47d4ca04dc43b5b3e-2604×603.png ]
[Image 10: https://prtimes.jp/i/15815/91/resize/d15815-91-969f98a759c6f302b7e0-9.png&s3=15815-91-8b59f88098a655b0d25fbd1488e29338-2604×592.png ]
[Monitor impressions]
■Bear Aroma Shooter for Period
・The odor that I usually worry about was reduced, and I felt more comfortable during my period.
・When I tried using it during my period, I no longer felt the menstrual blood odor that I always felt in the bathroom.
・I was worried about the smell after a long period of time after menstrual blood came out, so I think it would be nice to be able to reduce that smell.
・When I sprayed it, I felt refreshed with a nice scent. It alleviated my unpleasant feelings during menstruation and made me want to continue using it.
・This was my first time using a menstrual spray, and I found it especially useful when I tend to get stuffy, such as in the summer or during my period.
■Bear Aroma Shooter for Daily Refresh
・I was worried that the delicate odor and spray scent would mix and create an unrecognizable scent.
I was able to use it without worrying about it!
・Originally, I wasn’t concerned about the smell of vaginal discharge, but after using this spray,
I realized that maybe I was smelly.
・I used 2 pumps for regular shorts. I didn’t notice any odor from the shorts even after wearing them for a whole day.
・It has a nice, refreshing scent, and I felt it was perfect for everyday use. *2 Overview of monitor survey
A monitor survey was conducted among 60 women in their 20s to 50s from Wednesday, May 29, 2024 to Wednesday, June 26, 2024.
Recruit monitors within your company and in employee and customer community groups
How to use
Both “Bear Aromatherapy Shooter for Period” and “Bear Aromatherapy Shooter for Daily Refresh” are used by misting them onto shorts, napkins, etc. Basically, it is recommended to use it before wearing it, but you can also use it after wearing it when you notice a smell.
[Image 11: https://prtimes.jp/i/15815/91/resize/d15815-91-496121671f4bdb88dcaa-10.jpg&s3=15815-91-c65b292c2522b3e6c4b4793fe86bc105-3567×1850.jpg] *This product is a product that can be sprayed onto clothing such as water-absorbing shorts or napkins. Please refrain from spraying directly on your body.
Sales information
■Advance release date: Released sequentially from Thursday, August 29, 2024 *The release schedule may change depending on the release destination.
■Advance sale destination
・Loft (excluding some stores)
・FEMTECH LAB Atre Ebisu store
・Hankyu Umeda Main Store
・Mitsukoshi Isetan Online Store
https://www.mistore.jp/shopping/brand/women_b/000298.html
・Mitsukoshi Isetan cosmetics online store meeco https://meeco.mistore.jp/meeco/ ・FEMTECH LAB online site https://femtechlab-online.com/
・Be-A-Bear-Official Online Store https://withbe-a.com/
・Fitz Online Store https://fitsonlinestore.com/
■General release date: Saturday, December 7, 2024
■General sales locations: Scheduled to be available at variety shops, discount stores, drug stores (excluding some stores), etc. nationwide In addition, at Atre Ebisu main building, during the period from August 29th (Thursday) to September 30th (Monday), 2024,
You can actually try it out by installing it as a tester in the restrooms on the following floors of Atre Ebisu main building. ・Women’s restrooms on the 4th floor of Atre Ebisu Main Building, 2 locations on the Babylon side
・Atre Ebisu main building 5th floor women’s restroom, 2 locations on the sock shop side
*Pre-sale of the same product will also be held at “FEMTECH LAB” on the 6th floor of Atre Ebisu Main Building.
Company Profile
Fitts Corporation Co., Ltd.
■Representative name: Yasuhiro Togashi, Representative Director ■Location: 7th and 8th floor, Oak Omotesando Building, 3-6-1 Kita-Aoyama, Minato-ku, Tokyo
■Founded: 1990
■Main business content
・Import, wholesale and sales of foreign perfumes
・Import/wholesale/sales/manufacturing of original perfumes/original hair care, body care, skin care, and makeup brands
■Homepage https://fits-japan.com/
Be-A Japan Co., Ltd.
■Representative name: Representative Director and CEO Kumi Takahashi ■Location: 2F Aoyama Arrow Building, 5-1-7 Jingumae, Shibuya-ku, Tokyo ■Established: 2020
■Main business content
・Planning, development, manufacturing, sales, and import/export of underwear, clothing, and sanitary products
・Planning, development, manufacturing, sales, and import/export of daily goods, interior goods, fashion accessories, and bedding ・Planning, development, manufacturing, sales, and import/export of health foods, cosmetics, detergents, and beauty and health equipment. ■Homepage https://withbe-a.com/pages/company
This article has been partially generated with the assistance of AI.