[At Home Co., Ltd.] Launches “Property Photo Work,” a new service that allows you to take, manage, process, and utilize property images in one stop
*At Home Co., Ltd.*
Press release: August 29, 2024
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Launch of “Property Photo Work”, a new service that allows you to take, manage, process, and utilize property images in one stop *~Supporting real estate companies’ operational efficiency and DX in property image management~*
* At Home Co., Ltd., a real estate information service (Headquarters: Ota-ku, Tokyo; Representative Director and President: Yasushi Tsurumori)
From August 28, 2024 (Wednesday) (*1), At Home) will provide a new service for real estate companies called “Property Photo Work” that allows you to take, manage, process, and utilize property images in one stop. We will start. With this service, real estate companies will be able to stock a huge amount of property image data on the cloud and use it smoothly, leading to a reduction in the workload associated with managing property images. *
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At Home will continue to work on revitalizing the real estate industry, promoting IT, and DX by developing and providing various products and services that support efficiency and productivity improvement in real estate operations, including this service. . * * *1: We will gradually expand the service area and aim to provide it to At Home member stores nationwide by mid-September 2024. *
[Overview of “Property Photo Work”]
“Property Photo Work” is a new service that allows real estate companies to accumulate property image data on the cloud and use it smoothly. Real estate companies store property images they have taken and can search by property name, registration date, etc., so they can retrieve the data immediately when needed. A URL can be issued for each image, allowing you to easily share property images in a variety of situations, such as publishing them on the real estate information distribution platform ATBB (Real Estate Business Comprehensive Support Site) or attaching them to emails.
In addition to image data, it is also possible to store
property-related documents such as PDF and Excel.
■Main functions
1. Take photos with your smartphone from outside
Since you can select the shooting location in advance, you can avoid forgetting the shooting location when taking property images, such as when you forget to take a photo of the entrance. The captured data is automatically saved on the cloud, so it can be shared in real time. 2. Store property images on the cloud
Images stored in the cloud can be searched by registration date, registrant, etc., and anyone can quickly retrieve the image they want to use, regardless of location. Additionally, on the home screen, you can see at a glance properties that have no property images registered or images that are not linked to property information.
3. Processing of property images
You can process stored property images. (rotation, cropping, resizing, brightness/color adjustment, blurring, etc.)
There is no need to download special image editing tools.
4. Easily share property images with URL issuing function
A URL will be issued for each image, which can be used for publishing on your company’s website or attaching to emails.
[Background of service provision]
In recent years, a lot of image information has been published on various sites such as used car sales sites and hotel reservation sites to convey the appeal and details of products. The number of property images that can be posted on real estate portal sites is increasing year by year, and currently there are
“At Home” allows you to post up to 48 property images and surrounding environment images. Consumers looking for a home also have a high need for property images, and an At Home survey (*2) conducted among people using real estate portal sites to search for rental properties revealed that, “When looking for a home, More than 90% of respondents said they checked property photos, and 95.0% of them said it would be more helpful to have multiple photos of the same location taken from different angles.
On the other hand, for real estate companies, tasks such as
photographing, managing, processing, and utilizing property images require time and effort, and there are many challenges. In particular, when processing property images, it is necessary to blur personal information such as people and nameplates that appear in property images, and a survey conducted by At Home in February 2019 found that “mosaic processing to protect privacy 42.3% of real estate companies answered that it is a hassle. Therefore, “real estate information site Many real estate companies are unable to post the maximum number of property images on real estate portal sites such as At Home. Additionally, when a real estate company sends property images via email to consumers looking for a home, there are cases where the size of the email is too large to send or receive.
In order to address these issues, At Home has started providing this service, which will help reduce the workload of real estate companies and provide an environment where property information can be smoothly communicated. Additionally, we aim to improve our services with a focus on customer success, and by providing services tailored to the needs of real estate operations, such as this service, we will contribute to further operational efficiency in the real estate industry.
*2: Survey on real estate portal sites:
https://athome-inc.jp/news/data/questionnaire/portalsite-202401/