[EVERRISE Co., Ltd.] Started providing mutual customer referral system construction services that create group synergies
*EVERRISE Co., Ltd.*
Press release: August 29, 2024
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Started providing mutual customer referral system construction services that create group synergies
EVERRISE Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Hiromasa Kurata), which provides technology support for marketing DX, is pleased to announce that it will start providing a mutual customer referral system construction service developed in-house. The mutual customer referral system sends customers through the websites of multiple businesses and brands within a company or group companies, leading to an improvement in the LTV of existing customers.
In today’s era of intense corporate competition, it has become difficult to acquire new customers, and increasing the LTV (customer lifetime value) of existing customers is becoming more important. However, depending on the product or service, it may not be easy to increase the purchase unit price or frequency, and there may be limits to improving LTV. Therefore, it is important to aim to maximize LTV by increasing points of contact with customers throughout the company, rather than focusing on just one business.
For companies with various businesses and brands, having existing customers use them across the board can be expected to contribute to improving customer LTV for the company as a whole. Furthermore, introducing products and services that are personalized to each customer also improves the customer experience.
EVERRISE has provided various solutions to support marketing DX through the development and provision of CDP “INTEGRAL-CORE” for managing customer data.
Utilizing the know-how we have cultivated so far, we have started providing a “mutual customer referral system construction service” that utilizes customer data to enable efficient customer referral within companies, improve LTV, and create synergies for the entire group. Masu.
*What is mutual customer referral system construction service* Mutual customer referral system construction service is a service that builds an optimal content distribution system by setting detailed conditions based on data, with the aim of maximizing profits and improving customer experience across group companies and businesses.
If you use a base system with built-in standard functions, you can simply install a tag on your website, register the creative you want to distribute, display customer referral content on your website, and start operating it immediately. Masu.
[System features]
– Detailed personalized customer referrals for customers
– Distribution volume control tailored to corporate operational needs – Ready-to-use standard features
The base system can also be customized according to your business goals and requirements.
* Mutual customer referral system and main functions *
The mutual customer referral system reads the customer ID of the target customer when the customer logs in when visiting the target website. Compare the customer data registered in advance on the mutual customer referral system with the customer ID, determine the customer content to be displayed, the content display page and timing, and display the optimal content based on the distribution scenario and rules. I will. After the content is displayed, conversions can be measured after the customer moves to the destination site, and distribution effectiveness can be measured.
[Main functions]
– Customer data capture function
– Content display function
– Customer sending control function
– Effect measurement function
For details on the mutual customer referral system construction service, please see the page below.
https://www.ever-rise.co.jp/services/marketing-dx/cross-promotion/ *Use case for mutual customer referral system*
*Customer development*
This is an example of increasing the customer rank by guiding the customer to services that they have not used yet, leading to them becoming a good customer. Organize the usage status of each service and determine customer ranks according to conditions.
The mutual customer referral system creates opportunities for contact with services necessary to advance to a higher rank, and displays content that encourages product purchases.
*Personalized recommendations*
This is an example of improving the customer experience through personalized experience design based on customer attributes and behavior.
We design content distribution to recommend products and services that are highly relevant to target customers at the most appropriate timing within the usage scenario.
*About EVERRISE Co., Ltd.*
EVERRISE provides essential technology for marketing DX. Based on over 10 years of experience in providing marketing and ad tech technology, our strength is building high-availability systems that handle extremely large amounts of access and data. In addition to in-house developed products such as the CDP “INTEGRAL-CORE” and the private ad server “ADmiral,” we provide services such as system integration in the marketing DX field, including development using AWS and GCP, and human resources introduction and training. I’m doing it.
Company name: EVERRISE Co., Ltd.
Representative: Representative Director Hiromasa Kurata
Address: STEP Roppongi 5F, 6-8-10 Roppongi, Minato-ku, Tokyo 106-0032 Established: July 2006
U R L: https://www.ever-rise.co.jp/
*Contact information*
EVERRISE Co., Ltd.
https://www.ever-rise.co.jp/contact/