The ones I particularly wanted to meet at summer festivals were “ATEEZ,” “ENHYPEN,” “Number_i,” and “WEST.” Analysis of fan favorites of boy groups participating in summer festivals – August 2024 Entertainment Brand Survey Results
*GEM Partners*
Press release: August 30, 2024
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The ones I particularly wanted to meet at summer festivals were “ATEEZ,” “ENHYPEN,” “Number_i,” and “WEST.” Analysis of fan favorites of boy groups participating in summer festivals – August 2024 Entertainment Brand Survey Results
*Popular entertainment brand scope*
Which entertainment brand has the most fans (supporting fans) across media? GEM provides data and digital marketing services for the entertainment industry
Partners Co., Ltd. (Gem Partners, location: Minato-ku, Tokyo, CEO: Aya Umezu) conducts monthly surveys using the “Oshi Entertainment Brand Scope” product that supports maximizing the entertainment business. It is possible to measure value. This time, we would like to share with you the highlights of the latest survey results for August 2024. * [Top 10 fans] “ONE PIECE” ranked first, and “Heroaka”, which reached its final episode, entered the TOP 10*
“*ONE PIECE*
” won first place. However, the number of recommended fans decreased slightly from 1.59 million in the previous month to 1.5 million. On the other hand, “* Demon Slayer: Kimetsu no Yaiba*” ranked first last month.
” was ranked 3rd, decreasing by about 1 million people from 2.34 million to 1.35 million the previous month. 『*ONE PIECE*
‘ is ranked second in terms of ‘amount spent’, and as a result, in terms of ‘favored entertainment brand value’, an index showing the economic value of an entertainment brand calculated from ‘number of favored fans’, ‘amount spent’, and ‘number of contact days’. It remained in the top spot for the second time last month.
In addition, “Oshi no Ko”, which ranks 4th in terms of number of fans, has increased by about 100,000 people since July, although it has the same ranking as last month, partly because the second season of the TV anime is currently being aired. Also, “My Hero Academia” ranked in 9th place. The audience was excited as the final episode was published in Weekly Shonen Jump, which was released on August 5th, and reached 710,000 viewers, an increase of 120,000 from the previous month. This is the largest number of fans since the survey began in January 2022.
*Analysis of fan favorites of boy groups that performed at four major summer music festivals*
* “ATEEZ” had the highest fan willingness to spend on music festivals * FUJI ROCK FESTIVAL, ROCK IN JAPAN FESTIVAL, and SUMMER are held from July to August every year.
SONIC, RISING SUN ROCK
FESTIVAL’s 4 major outdoor music festivals. In recent years, as the music scene has changed, it has become common for idol groups to perform at these rock festivals.
Especially this year, ROCK IN JAPAN FESTIVAL, SUMMER
At SONIC, boy groups were featured prominently. Therefore, this time we will focus on boy groups and analyze the willingness to spend on music festivals where each group’s favorite fans perform. First, this year’s ROCK
IN JAPAN FESTIVAL, SUMMER
We will compare the “number of favorite fans” and “favorite entertainment brand value” for a total of 12 boy groups that appeared on SONIC.
You can see that “Number_i”, “WEST.”, and “BE:FIRST” have the highest number of recommended fans per month, followed by “JO1”, “INI”, and “NCT*”.
*Regarding “NCT”, it was “NCT” that actually appeared on SUMMER SONIC. DREAM’ and Oshii Entertainment Brand Scope treats it as a ‘brand element’ unit, but in order to align the unit of analysis with other groups, we display indicators for the entertainment brand ‘NCT’.
Next, we compared the percentage of fans who are willing to spend on “live concerts” and music festivals for each boy group. Please note that we use data from the August survey when the summer festival was held.
64.4% of “ATEEZ” fans are willing to spend on “concerts, live performances, and music festivals,” 50.7% of “Number_i” fans, and 49.8% of “BE:FIRST” fans are willing to spend money on concerts and music festivals, respectively. respondents said they were willing to spend on it.
“I don’t just want to listen to their music, I also want to meet them” are “ATEEZ”, “ENHYPEN”, “Number_i”, and “WEST.”
Next, I would like to look at the characteristics of each of the 12 groups by combining willingness to spend on “concerts, live
performances, and music festivals” with other indicators. “Concerts, live performances, and music festivals” are thought to have two meanings and values: in addition to “listening” to music, they also “meet” the boy groups they support. Therefore, using the same data from August on the “Discover” sheet of the dashboard, the vertical axis shows willingness to spend on “concerts, live performances, and music festivals,” and the horizontal axis shows “music (both CDs and online)” media exposure. The percentages were taken and displayed in a scatter plot.
Since the scatter plot is upward-sloping, there is a certain degree of correlation between the percentage of people who are exposed to “music (both CDs and online)” and their willingness to spend on “concerts, live performances, and music festivals.” It is thought that there is. It can be seen that ATEEZ, which had the highest willingness to spend on the aforementioned “concerts, live performances, and music festivals,” also had the highest proportion of fans who came into contact with them through their songs. In addition, the four groups located above the trend line (red line) and surrounded by a red frame, “ATEEZ”, “ENHYPEN”, “Number_i”, and “WEST.”, have more exposure to concerts and music than their favorite fans come into contact with through music. It is assumed that this group is highly motivated to “meet” in person through festivals and other events.
In this way, the “Oshi Entertainment Brand Scope” allows for a deeper analysis of the fan’s willingness to spend on entertainment brands by category, or by combining other fan characteristics. For details, please see “Oshi Entertainment Brand Scope”.
Details of “Oshi Entertainment Brand Scope”
* ■Company profile*
Company name: GEM Partners Co., Ltd.
Established: March 17, 2008
Representative Director: Aya Umezu
Business content: Data platform services/research services/digital marketing/advertising agency/media management in the entertainment business/marketing field
Corporate site: https://www.gempartners.com/
GEM Standard: https://www.gem-standard.com/
* ■Contact information regarding this matter*
GEM Partners Co., Ltd.
Person in charge: Kasai
Phone: 03-6826-0185
Email address: info@gempartners.com