[Onedot Co., Ltd.] When visiting Japan, go from “bulk shopping” to “experience-based”! What are the challenges ahead?
*One Dot Co., Ltd.*
Press release: August 30, 2024
**
When visiting Japan, go from “buying big” to “experiential”! What are the challenges ahead?
*-Latest in 2024! Survey on the awareness and behavior of Chinese visitors to Japan who are rapidly recovering -*
The number of visitors to Japan from China is clearly showing signs of recovery after the coronavirus. According to the estimated number of foreign visitors to Japan in July 2024 announced by the Japan National Tourism Organization on August 21st, of the total number of 3.29 million people, 786,500 people will be visiting Japan from China, the first country to visit Japan after the coronavirus.・This is the largest number by region.
Under such circumstances, Onedot Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Chitoku Torisu, hereinafter referred to as Onedot), which provides “inbound support services for inbound visitors to Japan”, announced the latest updates from May to June this year. In order to understand the needs of Chinese tourists visiting Japan, we conducted an original survey targeting Chinese tourists visiting Japan, “2024 Chinese Tourists’ Attitudes and Behavior Survey on Visiting Japan.”
As a result, we found that digitization has spread rapidly in China itself, and that the quality of service experiences within the country has improved, leading to “dissatisfaction with the service experience when visiting Japan.”
Gone are the days when it was just “Japanese food and bargain shopping,” and we will introduce the trend of seeking “better/more accessible service experiences” and how to create a new customer experience that can be seen from this.
Survey design details
■Research purpose
Understand the latest status and needs of services in various areas such as transportation, food, beauty, and activities that Chinese tourists often use during their travels, and discover issues that need to be resolved.
■Investigation method
internet research
■Survey target
– Men and women in their 20s to 40s, 400ss (married 200ss, unmarried 200ss) – Region: Living in 1st tier city and 2nd tier city in China – Household income: 4 million yen or more
– Experience of visiting Japan: 2 or more times, and having visited Japan at least once in the past six months (after January 2024) – Amount spent on travel: 400,000 yen/person or more
■Visit period
May 28, 2024 (Tuesday) – June 4, 2023 (Tuesday)
In China, where cashless services, online ride dispatch/restaurant reservations, and delivery services have rapidly spread, it has become common to use smartphones to easily use various services, and the “digitization of daily life” has become increasingly popular. World-class development is occurring. As a result, there is a growing gap in terms of convenience when going abroad for sightseeing, and even when visiting Japan, there are many cases where the results are less than expected.
On the other hand, in Japan, where the number of foreign visitors to Japan has been at a record high for five consecutive months
(provisional figures for June and July 2024), congestion and labor shortages are causing *
Various problems are being caused, such as overtourism, unauthorized cancellations, and illegal taxis. * Based on the results of this survey, * areas such as transportation, food and beverages, and tourism*
There are many issues that need to be solved, and there may be great business opportunities in solving them.
Onedot supports business companies in the inbound market, from strategic planning to *
We support the marketing of Tabi Mae and Tabi Naka, as well as the development of app services with reservation and payment functions. * In particular, our strength is in providing solutions such as WeChat mini programs for tourists from Greater China, who account for about half of the tourists visiting Japan but have a different digital environment and payment methods than other regions.
* Please feel free to contact us if you have any questions regarding this release or if you would like to receive the full version of the 2024 Chinese Tourists Visiting Attitudes and Behavior Survey Report. * In the future, we plan to publish reports that examine the actual situation of foreign visitors to Japan, including surveys on high-value-added travelers. Our experienced staff in the inbound field will respond to your inquiries based on our own business knowledge and track record of inbound initiatives.
Contact information regarding this matter (Japanese, English and Chinese) Complete version* of “2024 Chinese Tourists Visiting Japan Awareness and Behavior Survey Report”*
If you would like us to send it to you, please write “Inbound Report Request” in the subject line and let us know below.
– bizdev@onedot-inc.com
– xue.yang@onedot-inc.com (Onedot Inc. Person in charge: Yang) *When using the survey results, please be sure to clearly indicate “Researched by Onedot Inc.”
* Recommended for these people *
– Those who want to understand the latest status and issues of inbound tourism
– Those considering solutions for tourists
– Those who are interested in building and improving an inbound DX platform
Company Profile
– Company name: Onedot Co., Ltd.
– Representative: Chitoku Torisu, Representative Director and CEO Established: December 2016
– Address: 4F, Sumitomo Real Estate Iidabashi Building, 2-3-5 Koraku, Bunkyo-ku, Tokyo
– Corporate site: http://onedot-inc.com
– Main business
– O2O platform for pets “Petnote (Chinese name: 宠本本)”
– Japan inbound medical platform “OneMedica (Chinese name: Zhukang Wanjia)”
– China digital strategy and marketing support business for companies – Inbound support business for visiting Japan