[Air Entertainment Co., Ltd.] Beauty salon “Air” brand logo and color renewed *Air Entertainment Co., Ltd.*
Press release: August 30, 2024
*To those involved in the media*
Beauty salon “Air” brand logo and color renewed
Air Entertainment Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Takuro Iwata) will renew the logo, notation, and brand color of its main salon brand “air” (*old name) from September 2024. Masu.
* Background of the logo change *
Our company opened the total beauty salon “Air” in 1999. In 2024, on the occasion of the 25th anniversary of the brand’s birth, we will take the next step with a completely redesigned logo design and updated brand colors to become a more sophisticated brand.
*New “AIR” LOGO DESIGN*
NEW “AIR” LOGO&COLOR
*●Logo design*
The new logo design has an image that combines supple softness and core strength. By creating a space where the lines overlap, we express “air” and show that we are a brand that continues to flexibly change.
*●Notation*
Changed from lowercase alphabetic character “air” to uppercase character “AIR”. It represents our intention to evolve as a strong and unwavering brand.
* ●Brand color*
While continuing to use the “blue” color that has been Air’s image since its founding, the color has been changed to a clearer and more vivid color than before. It embodies our desire to continue to be an evolving brand while inheriting our past traditions.
IMAGE
* Company Profile*
Centered around hair salon management, we are developing a total beauty business that includes aesthetics, nail, and eye design. The company also develops beauty-related products, supervises brands, and conducts educational projects to develop human resources. In addition, we actively hold lectures and events both domestically and
internationally, and collaborate with other industries such as medical care. With the motto “Beauty = Smile”, we create entertainment that brings out the bright beauty and smiles of people.
Head Office: 6F Minami Aoyama ST Building, 7-10-3 Minami Aoyama, Minato-ku, Tokyo
“AIR” official website: https://www.air.st/