Mattel International Co., Ltd.
The educational toy “Let’s learn with English! Doggie ABC Tablet”, which is perfect for children aged 1 and up to learn English for the first time, will be released in late August – A tablet exclusively for children that allows them to imitate mom and dad –
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, the Japanese subsidiary of Mattel, the world's leading toy manufacturer in the United States, is launching a program called )
[Learn with English! Wan Wan ABC Tablet Details]
When you press the 28 “app” buttons, over 100 songs, sounds, and phrases will play, allowing you to have fun learning about the alphabet, familiar objects, animals, and more. Equipped with a “smart stage” function that allows you to change the level according to your child’s growth, allowing you to select the level that is most suitable for your child’s development and play for a long time.
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 Release date: Late August
Target age: 12-36 months
Body size (cm): W19.0 x D2.5 x H13.5
Official website: Coming soon
Publisher/Distributor: Mattel International Co., Ltd.
About smart stage
This feature allows you to switch between play and learning content as your child grows. Since each child's development is different, by switching the level according to their growth, the content of play and learning will improve and they can play for a long time.
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Smile! About learning
Smile! Learning is a series that uses unique music, fun singing voices, and many tricks to help children naturally become familiar with English through everyday play. Through lively and fun chats, we will develop your “English ear” to listen to English and create the perfect environment for you to become familiar with English for the first time.
About Fisher Price
Fisher-Price is Mattel’s baby and preschool toy brand that celebrated its 90th anniversary in 2020. It boasts the world’s No. 1* sales and market share, and is sold in over 150 countries around the world. Fisher-Price products are tested on children at our toy research facility, “Play Lab.” Every year, more than 2,500 children and their mothers and fathers participate in product development, creating more than 450 new ideas each year. In addition, we place great importance on safety and durability so that you can play with peace of mind.We not only meet global safety standards, but also have stricter in-house standards.
Official website: http://mattel.co.jp/toys/fisher_price/
Playlab details: https://mattel.co.jp/fisher_price/playlab/
From Play Lab! Parenting tips now available:
https://mattel.co.jp/fisher_price/smilestones/index.html
*The NPD Group/2022/USD Infant/Toddler/Preschool Toy Category [Image 6
Fill your five senses with excitement.
Look. Listen. Touch it. Feel it.
Play that stimulates many of the five senses will become the foundation for your child’s future desire to learn and develop a rich sense of sensibility. Fisher-Price toys are full of mechanisms that will keep you hooked while using all five senses. We support your child’s growth by nurturing the body, head, and mind in a
well-balanced manner.
About Mattel
Mattel is the world’s leading toy and family entertainment company with a portfolio of the world’s most iconic brands. We are Barbie (R), Hot Wheels (R), Fisher Price (R), Thomas the Tank Engine (TM), UNO (R), Matchbox (R), MEGA (R), Matchbox (R), Polly The company offers toys, content, consumer products, and digital and live experiences through other popular brands from other global entertainment companies, including Pocket(R) and Masters of the Universe(R). Mattel has been a trusted partner since our founding in 1945, and we are proud to help everyone maintain their childhood curiosity.
Official website: http://www.mattel.co.jp/