Currently running Introducing the most popular products of the “Tabi Meshi Rice Tasting Fair”!!

Liva Co., Ltd.
[Currently running] Introducing the most popular products of the “Tabi Meshi Rice Tasting Fair”!!
An experiential showrooming event specializing in food is currently being held!! ……
Introducing popular products to sample at the “Tabi Meshi Rice Sample Fair”!!Liva Co., Ltd., which operates an experiential showroom specializing in food, is working with East Nippon Expressway Co., Ltd. (NEXCO East) and Kanetsu Motor Co., Ltd. At Michi Pasar Miyoshi (Up Line) Atrium (multipurpose event space), we are holding the “Tabi Meshi Rice Sample Fair” as an event where you can enjoy new food experiences (Implementation period: August 20, 2024) ~September 2nd (total of 14 days)
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Liva Co., Ltd., which operates an experiential showroom specializing in food, is collaborating with East Nippon Expressway Co., Ltd. (NEXCO East) to create a new food experience at the Kanetsu Expressway Pasar Miyoshi (up line) atrium (multipurpose event space). We are holding a “Tabi Meshi Rice Tasting Fair” as an event where you can enjoy the opportunity.
Introducing products that were popular with customers at the event (including comments from people who tried them)
■Menma that goes well with beer (Iwate: Daimon)
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https://menma.jp/category/items/item2/
■Shocking sesame sesame bonito (Kyoto: Kai KAI)
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https://www.nisiki-kai.com/shopbrand/1
■Tomannese Kikura Oil (Miyagi: Nichimo Foods)
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Pickled in chili oil using wood ear mushrooms. Collaboration product with Koji Aida, also known as Happy Cooking Researcher Ko-chan! The tangy and spicy https://logstyle-oita.com/service/nira-shouyu/ Food showroom event underway
SA (service areas) and PA (parking areas) on expressways are not only places to rest while traveling, but also places to encounter and discover new areas. It contributes to the revitalization of the city as a hub and node that connects cities and regions, and regions with each other, with attractive products and information that can only be purchased there. In addition to existing as a “refreshing space,” Liva Co., Ltd. is holding a “food showrooming” event as an initiative to provide a new customer experience and further improve the value of SA‧PA. This project is being carried out together with East Japan Expressway Co., Ltd.
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All of the “rice accompaniments” displayed at Tabimeshi can be sampled for free. You can actually purchase any products you like there on the spot. Honest evaluations and impressions of the products they sampled will be collected from customers and returned to exhibitors, who will use them for future product sales strategies and product improvement and development.
Aiming for new business innovation
In this initiative, East Japan Expressway Co., Ltd. and Liva Co., Ltd. together aim to realize next-generation expressway services, revitalize local communities, and create businesses that solve social issues. In this demonstration experiment, we aim to create a valuable place and improve customer satisfaction by providing a new customer experience by taking advantage of the characteristics of the service area and parking area, which are NEXCO East’s assets. Masu. In this initiative, Liva Co., Ltd. will create new value by providing know-how to operate showroom-type stores specializing in food.
-Implementation overview-
Implementation date and time: August 20th to September 2nd, 2024 (14 days) Location: Kanetsu Expressway Pasar Miyoshi (inbound line) atrium (multipurpose event space)
Exhibitor: 12 companies ‧Total 25 products
Management/Planning: East Japan Expressway Co., Ltd./Liva Co., Ltd. [Image 7