[Puma Japan Co., Ltd.]
We have released an exhilarating running movie in which contract university relay runners, Wataru Endo, Daisuke Takahashi, and others who go beyond the boundaries of competition talk about the appeal of the “NITRO” series. “WE LOVE”
NITRO” campaign starts on Sunday, September 1st
*Puma Japan Co., Ltd.*
Press release: September 1, 2024
**
We have released an exhilarating running movie in which contract university relay runners, Wataru Endo, Daisuke Takahashi, and others who go beyond the boundaries of competition talk about the appeal of the “NITRO” series. “WE LOVE”
NITRO” campaign starts on Sunday, September 1st
PUMA Japan Co., Ltd. (Head office location: Shinagawa-ku, Tokyo) is pleased to announce that PUMA Japan Co., Ltd. (Head office location: Shinagawa-ku, Tokyo)
WE LOVE NITRO focuses on the NITRO series of running shoes equipped with FOAM(TM)️.
Nitro)” campaign will start from Sunday, September 1, 2024.
“WE LOVE
NITRO” campaign features Wataru Endo, Daisuke Takahashi, Masaya Saito of the Josai University Men’s Ekiden Team, Toradaro Hayashi of the Rikkyo University Athletic Association Men’s Ekiden Team, and model and actress Miyako Takayama. We will publish a campaign movie to “Each At any speed you like. In the movie with the theme of “NITRO series,” five people wear NITRO series shoes tailored to their individual speed levels, and each person conveys the appeal and performance of the shoes from their own perspectives.
In the campaign movie, “FOREVERRUN NITRO(TM)️
Wataru Endo, who wore “Nitro”, said, “The thick sole gives you the feeling of moving forward with the repulsive force, and it’s perfect for recovery runs because it puts less strain on your feet. No matter how many times you step on it, you won’t feel the hard ground; it feels as if you’re running on a carpet. ‘ and also commented ‘VELOCITY NITRO(TM)️ 3 (Velocity Nitro
Daisuke Takahashi, who wore “3),” said, “It bounces like crazy! I feel like I’m being supported from the first step, and I feel like I’m naturally having fun and moving forward. Even when you’re tired, the more you feel like you can run a little longer, the more you enjoy running. ”, talking about the high support power of the shoes.
■“DEVIATE NITRO(TM)️ ELITE3” worn by Masaya Saito
It’s the fastest. I think it’s different from other shoes because it’s light and has great rebound. I will do my best to be the fastest so that I can always aim for first place in road races.
■“FAST-R NITRO(TM)️ ELITE2” worn by Kodairo Hayashi
I feel like the repulsive force adds to my propulsive force and gives me a boost. I think athletes who want to run fast should wear these shoes.
■Miyako Takayama wearing “DEVIATE NITRO(TM)️ 3”
It has a repulsive force and when you step on it, it moves forward about twice as far, so I think it’s fun and feels like having an external accelerator. These are greedy shoes that provide both speed and security.
Additionally, as part of the campaign, PUMA
Japan’s Instagram account is updated with new digital content every week, and people who are active in various scenes introduce the appeal of the NITRO series. In addition, at the start of this campaign, we will be collecting photos of people running wearing NITRO series running shoes or photos of NITRO series running shoes on Instagram with the hashtag #WELOVENITRO. We will be holding a “#WELOVENITRO giveaway campaign” where you can win the latest NITRO series.
Items eligible for the “WE LOVE NITRO” campaign are PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Official Online Store ( https://jp.puma.com/ ), PUMA
The app is on sale at some stores. For stores that carry PUMA products, please check the website of each store.
*Some products available may differ depending on the store.
* – #WELOVENITRO giveaway campaign overview -*
▪️Details: Limited to 3 people who post photos of themselves running wearing NITRO series running shoes or NITRO series running shoes on Instagram with the hashtag #WELOVENITRO, we will be giving away the latest updates. Get your favorite running shoes from the NITRO series as a gift!
[Running shoes eligible for gift]
FAST-R NITR(TM)️ ELITE 2 / DEVIATE NITR(TM)️ ELITE 3 / DEVIATE NITRO(TM)︎ 3 / VELOCITY NITRO(TM)︎ 3 / FOREVERRUN NITRO(TM)︎
*You can choose the size, but you cannot specify the color.
▪️Product targeted for posting: NITRO series running shoes
▪️Implementation period: From Sunday, September 1, 2024 to Thursday, October 31, 2024
▪️Campaign special page: * https://jp.puma.com/jp/ja/Sports/Running*
▪️How to apply
1 Follow @pumajapan on Instagram
2 Add the “#WELOVENITRO” hashtag and “@pumajapan” tag to your post, Post a photo of NITRO series running shoes
*Please post a photo that clearly shows that it is a PUMA product. *Both photos of the shoes alone and photos of the shoes being worn are acceptable.
*Posts on Instagram Stories are not eligible.
*Please see the above website for details.
[NITRO series is equipped with PUMA’s unique foam technology “NITROFOAM(TM)️”] All running shoes featured in the campaign movie use PUMA’s
proprietary foam technology “NITROFOAM(TM)️”, which has excellent cushioning and resilience. “NITROFOAM(TM)️” is PUMA’s unique foam technology that provides up to 80% energy return.Additionally, “NITROFOAM(TM)️” is blended with a special high-repulsion material to achieve even higher repulsion and lightness. Realized
“NITROELITE(TM)️”
FOAM (Nitro Elite Foam) is also used in many models.
* -Product details-*
Product name: Fast R Nitro Elite 2 Fire Glow
Suggested retail price: 35,200 yen (tax included)
Product number: 310217/310218 (women’s model)
Color: 01
FAST-R NITRO(TM)️ ELITE is a racing shoe recommended for runners who seek propulsion and repulsion and aim to improve their personal best. 2 is NITROFOAM(TM)
ELITE and PWRPLATE technology combine to deliver explosive speed. The separate midsole makes it easier to transfer power to the forefoot, supporting powerful kicks and supporting the speed of runners who want to ride powerfully on the forefoot. The ULTRAWEAVE upper provides a lightweight, secure fit, while PWRTAPE support keeps you in control as you conquer the race. Deliver maximum performance with unbeatable speed and superior cushioning.
Product name: Deviate Nitro Elite 3 Fire Glow
Suggested retail price: 29,700 yen (tax included)
Product number: 310554/310555 (women’s model)
Color: 01
The midsole is 4mm thicker than the previous model, and features PUMA’s innovative “NITROFOAM(TM)️”
Equipped with “ELITE” technology, it provides excellent energy return. The upper uses PUMA’s unique lightweight woven monomesh material “ULTRAWEAVE” to increase breathability, and “PWRTAPE” reinforces areas of stress. Weight only 194g
(27.0cm), the lightest shoe in history, and its overwhelming speed will help you beat your personal best in the race.
Product name: Deviate Nitro 3 Fire Glow
Suggested retail price: 19,800 yen (tax included)
Product number: 310474310475 (women’s model)
Color: 01
“NITROFOAM(TM)️” and “NITROFOAM(TM)️”
ELITE” provides the best cushioning and resilience. The carbon fiber PWRPLATE delivers smooth, consistent speed for elite efficiency. The lightweight engineered knit upper has “PWRTAPE” that supports areas of stress.
Roll collar construction at the heel further improves comfort and fit. Lighter “DEVIATE NITRO TM”
3″ boasts performance comparable to racing shoes.
Product name: Velocity Nitro 3 Fire Glow
Suggested retail price: 14,300 yen (tax included)
Product number: 310483/310484 (women’s model)
Color: 01
These non-plate running shoes feature a sole that combines
“NITROFOAM(TM)️” and “PROFOAMLITE”, which has a hard cushion and is highly stable. compared to previous models
NITROFOAM(TM)️
By adding approximately 2 mm to the shoe, it combines cushioning and stability, making it a shoe that allows all runners to experience a bouncy run, from jog shoes for competitive runners to marathon shoes for entry-level runners.
Product name: Forever Run Nitro Fire Glow
Suggested retail price: 18,700 yen (tax included)
Product number: 310479/310480 (women’s model)
Color: 01
A running shoe with excellent stability that provides a stride suitable for each runner with different running styles. The sole uses “NITROFOAM(TM)️” and “RUNGUIDE
System (Run Guide System) suppresses excessive pronation and encourages the human body’s natural weight shift, leading to proper landing and comfortable running.
[About PUMA]
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture through product development for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and
motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scenes. Puma Group includes Puma, Cobra Golf, Stichd It owns various brands and is headquartered in Herzogenaurach, Germany. We operate in over 120 countries and have approximately 20,000 customers worldwide.
We have 1,000 employees. For more information, please visit
https://jp.puma.com.
[Reader inquiries]
PUMA Customer Service Tel: 0120-125-150