Introducing “26 new charms” of “inside the town” hotels! New commercial for “OMO by Hoshino Resorts” will be distributed on YouTube | Period: From September 1, 2024
*Hoshino Resort*
Press release: September 1, 2024
**
Introducing “26 new charms” of “inside the town” hotels! New commercial for “OMO by Hoshino Resorts” will be distributed on YouTube | Period: From September 1, 2024
https://www.youtube.com/watch?v=0qRC2rlzou0
From September 1, 2024, OMO, an exciting “inside the town” hotel developed by Hoshino Resorts at 17 facilities nationwide, will open a new hotel with the theme of “a ‘new sense’ in-town hotel.” We will deliver a commercial. Set in four facilities: OMO7 Osaka, OMO5 Tokyo Gotanda, OMO5 Tokyo Otsuka, and OMO3 Asakusa, groups of women, couples, and families will experience “26 new attractions” such as guest rooms, gourmet food, and activities. I’ll draw. A 30-second commercial with multiple patterns composed from a total of 26 scenes shot was released. In the future, we will continue to change the scene and gradually develop it.
CM URL
https://youtube.com/playlist?list=PLz6iN-SSQ2MXXqzV2wk5JCV0rKZSAd_lq&feature=shared The origins of the OMO brand and the background behind the “New Sensation” In-town Hotel CM
Since the brand’s birth in 2018, “OMO” has been providing services for customers visiting cities for leisure purposes to enjoy the city and spend a comfortable time. When OMO was created, urban hotels mainly catered to business travelers. However, as a result of the survey (*1), we found that many customers visit for leisure purposes. Therefore, Hoshino Resorts, which operates under the theme of “making travel fun”, is set in Japanese cities full of locality, and we want to provide the pleasure of staying “inside the city” that goes beyond just sleeping in the hotel. The concept of “a “hotel in the city” that lifts people’s spirits” was born. This commercial features a total of 26 scenes that will get customers excited and give them a “new sensation” unlike any previous hotel experience. This charm is expressed along with the copy. You can enjoy the city and the hotel to the fullest, and every moment you spend there becomes a memory. We would like to introduce you to such an irreplaceable experience.
*1 Survey on city business hotels conducted independently by Hoshino Resorts in 2014
Key points of the new CM
*1. Photographed with the full cooperation of the neighbors* In expressing how to enjoy a “machi-naka” hotel, we asked for the cooperation of the neighbors (commonly known as “neighbors” within the brand) who are indebted to us on a daily basis. OMO3 Asakusa features a local rakugo performer. OMO7 Osaka has a takoyaki shop, a kushikatsu shop, and a local clothing store. OMO5 Tokyo Gotanda is an izakaya restaurant famous for its famous fried horse mackerel. OMO5 Tokyo Otsuka is Tokyo Metropolitan Electric Railway (commonly known as Toden). Eight neighbors appeared and donated products and services. This is a scene unique to OMO, which works closely with the local community to propose services.
*2. A hotel located in the city with a great night experience* We are holding nighttime events (*2) on an OMO basis with the hope that you can enjoy the night time at a city hotel, which is often thought of as just having dinner and then sleeping. . The public space OMO Base (*3) is decorated with local decorations, creating a space where everyone can relax with pleasant music and drinks. You can experience a completely different kind of fun than during the day, and it’s a waste to go to sleep. The charm of OMO at night is something you should pay attention to.
*2 “PIKAPIKA” is an event held at OMO7 Osaka that is decorated with Osaka-themed neon art.
This program is currently being implemented at nine facilities, including “Night.” (OMO5 Otaru, OMO5 Hakodate, OMO5 Tokyo Otsuka, OMO3 Asakusa, OMO5 Tokyo Gotanda, OMO5 Kanazawa Katamachi, OMO7 Osaka, OMO7 Kochi, OMO5 Kumamoto, OMO5 Okinawa Naha)
*3 OMO base
A place that serves as a base for OMO’s stay. This public space is not only equipped with the hotel’s reception and lobby functions, but is also fully functional, including a “neighborhood map” that shows recommended spots to visit around the hotel, a cafe and bar, lockers, and laundry.
*3. In fact, you can enjoy it even with children*
OMO, which falls under the hotel category of city hotels, is often thought of as a brand aimed at adults, but it is also perfect for families. We offer a wide range of facilities and services, including guest rooms that can comfortably accommodate a large number of guests, like a family, cafes and dining that can be enjoyed in a variety of styles, and fun tours around the city surrounding the hotel. This time, by filming 26 scenes, we are conveying a wide range of ways to spend time in the city that various customers can enjoy.
“26 new sensational charm” scenes shot this time
* What is “OMO”? *
“OMO” is a “hot-in-the-town” hotel developed by Hoshino Resorts nationwide. A new type of hotel created by staff who love the city in collaboration with local residents. You’ll come across an unexpected attraction, and before you know it, you’ll even love the city. “OMO5 Tokyo Gotanda,” “OMO7 Kochi,” and “OMO5 Hakodate” will open in 2024, with 17 facilities currently under development.
▼If you want to know more about OMO▼
https://hoshinoresorts.com/ja/brands/omo/
* Width of services explained by numbers and icons *
The numbers and icons behind OMO indicate the range of services. With this number, you can choose the best hotel according to the purpose of your trip and how you want to spend your time. OMO will support a wide range of city sightseeing trips.