[ONOFF Co., Ltd.] There are concerns about the Nankai Trough earthquake. Survey on the actual state of disaster prevention awareness
*Onoff Co., Ltd.*
Press release: September 1, 2024
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There is now concern about a Nankai Trough earthquake. Survey on the actual state of disaster prevention awareness
Onoff Co., Ltd. (location: Shibuya-ku, Tokyo, CEO: Masaharu Ataka), which operates femcare and marketing planning businesses, provides services based on research specializing in marketing from a female perspective, marketing research, and sales. We provide promotional planning and CRM design to improve customer loyalty.
In conjunction with “Disaster Prevention Day” on September 1st, we conducted a survey on the actual state of disaster prevention awareness and disaster preparedness in 2024. Now that there are concerns about abnormal weather such as heavy rain and flooding caused by typhoons and seasonal rain fronts, as well as Nankai Trough earthquakes, what is your level of disaster prevention awareness?
-Survey overview-
Research method: Internet survey
Target audience: Men and women aged 20-69 nationwide
Survey period: August 6th to 8th, 2024
Valid target audience: 3,005 samples
Research agency: Onoff Co., Ltd.
Anxiety about disasters is increasing, but preparedness scores are decreasing Looking at anxiety and worry about disasters, scores are on the rise overall. In particular, anxiety about earthquakes is on the rise, and while it can be assumed that anxiety about earthquakes has increased since the Noto Peninsula Earthquake, household “awareness and preparation for disaster prevention” has decreased in each category compared to last year. The impact of rising prices on household finances may be affecting disaster preparedness.
Onoff research
Onoff research
Portable radios for middle-aged and older people, mobile batteries for young people
Looking at the results for “What’s in your emergency bag”, the ownership rate of portable radios tends to increase with age. There is a difference of more than 15 points in terms of mobile battery between those in their 20s to 40s and those in their 50s to 60s, indicating that the importance of securing power for mobile phones in emergencies tends to differ between those in their 40s and 50s.
Onoff research
Differences in trends by age in “starting to become aware of disasters” Mapping of free comments on how people started to be aware of disasters The following trends were observed.
-Trends by generation-
・People in their 20s and 30s are aware of evacuation routes, hazard maps, etc. ・For people in their 40s and 50s, “disaster prevention goods,” “portable power supplies,” and “earthquake insurance” start from home. ・People in their 60s have a more specific image of what they need for survival: “Noto Peninsula Earthquake,” “food,” “drinking water.”
Onoff research
The survey results showed that awareness of disaster preparedness is on the decline.
Changes in awareness of disaster prevention may be influenced not only by the occurrence of disasters, but also by social and economic conditions.
In addition to the information published here, we have prepared a complete report for this release regarding disaster prevention awareness in 2024. Please use the link below to request the report.
https://www.onoff.ne.jp/forms/corporate/index.html?id=10052
Onoff Co., Ltd.
Company name Onoff Co., Ltd.
Representative: Representative Director Masaharu Ataka
Address: 4F Batiman Ikeda, 3-35-19 Jingumae, Shibuya-ku, Tokyo Established October 17, 2000
Business content: Femcare business (research/survey/CRM
support/content development), marketing consulting
Website https://www.onoff.ne.jp/
Twitter https://twitter.com/OnoffInc
Information dissemination regarding femcare:
https://www.onoff.ne.jp/blog/?cat=20
For inquiries regarding data and data reprinting: Onoff Co., Ltd. Sugiyama pr@onoff.ne.jp