[d’Alba] HOSHI wrapped bus service begins, broadcast simultaneously on 6 screens in major areas of Tokyo!
*d’Alba*
Press release: September 1, 2024
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HOSHI wrapping bus service begins, broadcast simultaneously on 6 screens in major areas of Tokyo!
d’Alba Global Co.,
d’Alba, a premium vegan beauty brand developed by d’Alba, sells buses wrapped in the visuals of HOSHI, a member of the popular 13-member group SEVENTEEN who is a global ambassador for Asia, in Shibuya, Shinjuku, and Osaka (Umeda). It operates in 3 areas. A visual movie will also be shown in major areas of Tokyo.
Buses wrapped in HOSHI visuals will run around each area. In addition, HOSHI’s visual movie is being shown simultaneously on 6 screens in major areas of Tokyo, and is being held in many areas. We have also seen customers enjoying taking photos of the wrapped buses.
In addition, d’Alba will be holding an event to coincide with the Qoo10 Megawari to be held on August 31st, giving away a photo set of HOSHI visuals and a key ring with the d’Alba logo. Includes 3 new products, and is applicable to those who spend 3,000 yen or more.
■Wrapping bus service details:
Until Tuesday, September 24, 2024
■Contents shown on 6 screens in major areas of Tokyo:
Until Tuesday, September 24, 2024
When filming a wrapped bus or a visual movie, please pay close attention to safety and refrain from doing anything that may cause a nuisance to other customers.
■About d’Alba
d’Alba was inspired by the Alba region of Piedmont, Italy, which is known for its pure white truffle production. In order to deliver clean, healthy beauty, all products are formulated with “white truffle*1”, a diamond found in the soil that is rich in naturally derived antioxidant nutrients, as the main ingredient. We have completed Italian vegan certification and hypoallergenic testing*2 to deliver products that you can trust and use.
*1 Tuberculosis magnatum extract
*2 Not all people will experience skin irritation.
■Contact information regarding this matter
d’Alba Global Co., Ltd.
Email address:overseas-japan@dalba.com