Keeps your hair in style and adds fragrance. ｜A new hair styling series for salon use [SHIGUSA.] is now available.
*SHIGUSA.*
Press release: September 1, 2024
**
Keeps your hair in style and adds fragrance. ｜A new hair styling series for salon use [SHIGUSA.] is now available.
*Pre-sale will begin at Loft stores nationwide (excluding some stores) from August 30, 2024. *
SIGSA Co., Ltd. (Head office: Minato-ku, Tokyo / President and CEO: Hanaoka Daiki) will be launching SHIGUSA., a hair styling brand for
professional salon use, based on the concept of “preparing hair to maintain its style and scent.”・It will be released sequentially at variety cosmetic shops.
[Development background]
●* “I want to deliver the wonders of salon hair styling products to more people…” *
In the hair salon market, where “hair styling products” are frequently used and sold, “hair oil” and “hair balm” have become mainstream in recent years, and the successive introduction of new products has led to the revitalization of the market. So, when it comes to so-called standard “hair styling products” such as hard gels and waxes that have a strong setting power, there have been fewer items that have driven trends over the past 10 years.
Therefore, * “If there was a styling product that was easy for hairdressers to use and was more particular about design and scent, customers would be happier!” *
We have had more opportunities to hear from hairdressers who are professional hair designers, and this led to the development of this product.
●* “If there was a hard gel that could be used with a pump…” *
Many styling products such as gels and waxes come in tube-type or jar-type containers. When we interviewed hairdressers about the issues with these styling items, we found that the container gets sticky when you take the product out of your hand several times, which makes it difficult to use when styling a customer’s hair, and that it is not hygienic. There were many opinions such as “I feel that there is no such thing.”
“Even though pumps are the mainstream for shampoos and treatments that are easy to use when washing hair in the bathroom, why are there not many pump types for styling products?” We have proceeded with planning and development based on the concept of “a styling agent that is easy to use and has specifications that are particular about the package design and scent.”
[Brand concept]
Keeps your hair in style and adds fragrance.
* – Bringing salon styling closer to you – *
A new hair styling brand that combines professional styling and care skills. In addition to being easy to use, it expresses the care that only a hairdresser can give, with a particular focus on design and scent.
[Product features]
A special touch that only a professional salon can offer. Three points common to the series.
* 1. Hair style maintenance prescription with heat on your side* *1 →Repairs damage by applying heat from a hair dryer, and maintains the shape of your hair by styling it. Suppresses curls and undulations and blocks moisture.
*1 γ-docosalactone, Meadowfoam-δ-lactone (repair)
* 2. Rich fragrance prescription* *2* Odor care* *1
→The luxurious, sapon-like “citrus floral woody” fragrance smells impressively like an overseas perfume. The top note is citrusy and refreshing, and the bottom note is a captivating powdery scent. *2 Fragrance, persimmon tannin (moisturizing)
* 3. Contains cuticle care and skin care ingredients*
→In addition to the cuticle repairing ingredient “Pellicer*3”, it also contains UV protection ingredients*4. Also contains skin care ingredients *5
Another point is that you can take care of your hair while styling it.
The packaging creates a luxury antique atmosphere and has an impressive design reminiscent of luxury hotels overseas. 9 types of serum ingredients *5
Contains skin care ingredients *6, and although it is a styling item, it is also mild for hair and scalp.
[Product lineup (4 types)]
[Slow hardening/Hard holding power] ◎ Crisp hair/Strong hold * Shigusa Hard Jelly *
250g/2,800 yen (3,080 yen including tax)
This is a hard gel type styling agent that has the most setting power in the series and hardens into a crisp.
It doesn’t harden right away, so it’s easy to set, and it doesn’t fall apart over time. With a [form-keeping formula*1] that focuses on hair’s frizz, curl, and moisture, it maintains its style while keeping it moisturized. Contains ingredients*2 that care*1 for hair and scalp odors. It is convenient to use gel styling products with a pump. * Shigusa Watery Hair Balm *
250g/2,800 yen (3,080 yen including tax)
*Available from late September
A styling agent that allows you to express a dynamic style without becoming sticky.
A styling agent with a texture that is a mix of the good hair flow of balm wax and the shine and non-stickiness of gel oil, making it compatible with layered styles. Another point is that there is no unpleasant odor even after a while. UV protection ingredient*4 The key point is that you can take care of your hair while styling it. [Set with natural bundle feeling and no stickiness] ◎Keep your hair soft and fluffy
[Soft and manageable, against dryness and damage] ◎Keeps silky hair * Shigusa Serum in Hair Milky *
250g/2,800 yen (3,080 yen including tax)
A 3-way care milk that repairs damage to make your hair smooth and fluffy. Can be used as care before blow drying, as a rough set before going out, or as a treatment after shampooing. 9 types of serum ingredients *5 and CMC ingredients that make up hair *6
Contains. It gives your hair a sense of volume and feels smooth when you run it through your fingers, making it perfect as a damage care milk before going to bed.
* Shigusa Heat Repair Lock Hair Oil *
250g/2,800 yen (3,080 yen including tax)
A damage repair care oil that suppresses frizz and curls, leaving your hair silky and shiny the next morning.
This hair oil is easy to use for styling as it is not too heavy. It features a heat repair lock formula*7 that uses the heat of the hair dryer to provide a moisturizing and smooth feeling.
The scent of citrus floral woody is soft and gentle and lasts like a light fragrance.
[Soft to the touch, curly and curly] ◎Keeps shiny and smooth hair
[Image of items used]
*●Shigusa Hard Jelly*
Spread an appropriate amount on your palms or fingertips, blend into half-wet to dry hair, and style.
*●Shigusa Watery Hair Balm*
Spread an appropriate amount on your palms and fingertips, apply to desired areas, and style.
*●Shigusa Serum in Hair Milky*
・For out-of-bath use: After towel-drying, spread an appropriate amount on your palms, apply to the ends of your hair, and blend throughout your hair. Then let it dry and finish.
・For in-bath use: After shampooing, lightly drain the water, take an appropriate amount in the palm of your hand, spread it out, and apply liberally to the ends of your hair. Leave it on for about 3 minutes, then rinse thoroughly with hot water.
*●Shigusa Heat Repair Lock Hair Oil*
After towel drying, take an appropriate amount and apply it to the ends of your hair.
[SNS]
●Instagram @SHIGUSA_OFFICIAL
https://www.instagram.com/shigusa_official/
●X @SHIGUSA_JAPAN
https://x.com/shigusa_japan
*Gift campaign underway! (until September 30, 2024)
*1 γ-docosalactone, meadowfoam-δ-lactone (repair) *2 Persimmon tannin, fragrance (moisturizing) *3 Dilauramide glutamide lysin Na (repair) *4 Rice bran extract (moisturizing) *5
Hyaluronic acid, jojoba seed oil, bergamot fruit oil, argania spinosa kernel oil, almond oil, rose canina fruit oil, shea butter, yuzu fruit extract, horseradish seed extract (all moisturizing)
*6 Quaternium-33, Ceramide NG, Ceramide NP, Ceramide AP, Cholesterol (repair) *7 γ docosalactone, meadowfoam-δ-lactone (repair) *1 Masking by scent