Kitchen goods where you can win a lottery to win the upcycled series “Black Label Malt & Hops Series Denim Apron” made from beer
by-products
Implemented a gift campaign
*Sapporo Holdings*
Press release: September 2, 2024
**
Kitchen goods where you can win a lottery to win the upcycled series “Black Label Malt & Hops Series Denim Apron” made from beer
by-products
Implemented a gift campaign
*Worn by Satoshi Tsumabuki in the web content “Tsumami Elevator” released from today! *
Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Co., Ltd., has launched the Black Label Malt &
We will be holding a “Sapporo Draft Beer Black Label Selectable Kitchen Goods Gift Campaign” where you can win a “Hops Series Denim Apron” by lottery.
For this campaign, if you apply with your purchase receipt for “Sapporo Draft Beer Black Label”, you will be entered into a lottery to win “Black Label Malt & Hops”.
You can win “Series Denim Apron” and “Tsubame Sanjo Shinsei Jet Black Cutlery Set”.
The prize for this campaign is “Black Label Malt & Hops”
Series Denim Apron” will be available from 2022 at Black Label’s online shop “Sapporo Draft Beer Black Label THE
Upcycled series “Black Label Malt & Hops” now on sale at “SHOP” The denim fabric is made from beer byproducts such as malt feed, which is generated after squeezing wort during the beer-making process, and stems and leaves from the hop harvest.
(Note 1) This prize is worn by Satoshi Tsumabuki in the web content “Tsumami Elevator” for “Sapporo Draft Beer Black Label” that will be released on the same day. (Note 2) “Tsumami Elevator” is a video content that introduces snacks that go perfectly with Black Label that appear in the TV commercial “Otona Elevator”. Introducing “Extremely Spicy Lamb Chop”.
“Sapporo Draft Beer Black Label” will continue to evolve its unique worldview and the deliciousness of draft beer, and will continue to provide adults with the joy of choosing their own beer and the joy of expressing their adult selves at various customer points of contact. I will continue to do so.
(Note 1) Co-produced with SHIMA DENIM WORKS (Urasoe City, Okinawa Prefecture), which is known for processing sugar cane into denim products.
https://www.sapporobeer.jp/news_release/0000015456/
(Note 2) https://www.sapporobeer.jp/news_release/0000016995/
■Campaign overview
1. Campaign name
Sapporo draft beer black label selectable kitchen goods gift campaign
2.Campaign site
https://c-kurolabel.jp/kitchengoodscp24/
3. Target products
Sapporo draft beer black label 350ml can, 500ml can
4. Schedule
– Application by mail – Postmark valid on Friday, November 15, 2024 -WEB application-Until 17:00 on Friday, November 15, 2024
Receipt validity period: August 1, 2024 (Thursday) – November 10, 2024 (Sunday)
5.How to apply
– Postal application – Attach the purchase receipt of the target product to a special application postcard or postal postcard and mail it for 6 points per item.
-Web application-Upload the purchase receipt of the eligible product to the campaign site, accumulate points, and apply for 6 points per purchase.
*350ml can 1 point/can, 500ml can 2 points/can
*Only one prize per person can be won.
6.Prizes
A course: Black Label Malt & Hops Series Denim Apron (Black) 500 people Black Label Malt & Hops Series Denim Apron (Indigo) 500 people B course: Tsubame Sanjo Shin-made jet black cutlery set 3,700 people
7. Eligibility for application: Those who live in Japan and are 20 years of age or older.
*Prizes will only be delivered to the address of the winner.
8. Prizes will be delivered around mid-January 2025
*The lottery results will be replaced when the prizes are shipped. *Due to unavoidable circumstances, shipping may be slightly delayed.
9.Application address
100-8691 Japan Post Co., Ltd. Ginza Post Office Post Office Box 116 Sapporo Draft Beer Black Label “Choice of Kitchen Goods Present” Campaign Secretariat
10.Contact information
Sapporo Draft Beer Black Label CLUB Black Label Secretariat
Phone number: 0120-300-116 (Application period until the end of February 2025) Reception hours: 10:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year’s holidays)
■About “Black Label Malt & Hops Series”
SHIMA DENIM is known for processing sugar cane into denim products. Based on the technology of WORKS (Urasoe City, Okinawa Prefecture), denim fabric is made from beer byproducts such as malt feed derived from squeezing wort during the beer making process and stems and leaves from hop harvesting. We created it and jointly commercialized it. This is an innovative product that expands the possibilities of beer by-products, which are mainly recycled as animal feed and field fertilizer. From 2022, Black Label online shop “Sapporo Draft Beer Black Label
THE SHOP” has released “upcycled jeans” as part of the “Black Label Malt & Hops Series” and has received a great response.
・Black Label Malt & Hops JEANS Story Movie https://youtu.be/5hcYQRX9Lvk -Reference-
〇Sapporo Draft Beer Black Label Brand Site https://www.sapporobeer.jp/beer/ 〇CLUB Kurolabel site https://c-kurolabel.jp/
[Inquiries from consumers]
Sapporo Beer Co., Ltd. Customer Center
TEL 0120-207-800