Coca-Cola Japan Co., Ltd.
Autumn’s “Georgia” features a new commercial starring Osamu Mukai, Minami Hamabe, and Yuki Kawamura, “After taking a breather, I want to take a step forward. Every day is quite a drama.” ” edition “A pleasant richness with a spreading fragrance. ” version
Four types of WEB CM will be released at the same time. Campaign starts from September 2nd (Monday). Autumn “Maidoramabu” consumer experience event and nationwide sampling at beauty salons will also start in sequence.
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The Coca-Cola system will start an autumn campaign for its core coffee brand “Georgia” from Monday, September 2, 2024.
With the start of this campaign, brand celebrities Osamu Mukai (actor), Minami Hamabe (actor), and Yuki Kawamura (professional basketball player) will be appearing in the deliciousness of “Georgia THE Latte” and “Georgia THE Black.” The new commercial conveys “Just the right latte. ” version (15 seconds), “A fragrance that spreads and has a pleasant richness. ” version (15 seconds) will begin airing nationwide from September 2nd (Monday).
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In the new commercial, which will start airing on Monday, September 2nd, Mr. Mukai, Mr. Hamabe, and Mr. Kawamura each enjoy the fragrant and refreshing taste of Georgia’s PET bottle coffee, which is a casual everyday item of autumn. I’ll give you the scene. In addition, four web commercials that deliver the autumn brand message, “After taking a breather, I want to take a step forward. Every day is quite a drama.” will be released on the official Coca-Cola YouTube channel from the same day.
The commercial song will continue to be the newly written song “Mainichi” by “Georgia”, which is also included in artist Kenshi Yonezu’s latest album “LOST CORNER”.
In addition, the consumer-participation web content event “Madora-bu presented by GEORGIA (hereinafter referred to as “Maido-ra-bu”), which was held nationwide this spring and was well received by many visitors, will also be powered up. The consumer event “Georgia Everyday Maker AI Tomorrow Maker Gacha Caravan” will be held in 6 cities nationwide, where you can experience the AI content of Everyday Dorabu and win wonderful original goods. In addition, a sampling campaign in collaboration with the beauty salon “HAIR & MAKE EARTH” will be held at 100 stores nationwide.
Through this campaign, “Georgia” will continue to deliver its value as a coffee brand that is close to everyday life and a coffee experience that supports positive feelings.
New CM “Just the right latte. “A pleasant richness with a spreading fragrance. ” version
Expressing the fragrant and refreshing taste of “Georgia THE Latte” and “Georgia THE Black” without dialogue.
The new commercials are two stories that impressively convey the flavors of Georgia’s PET bottle coffees, “Georgia THE Latte” and “Georgia THE Black.”
“Just the right latte. ‘ version, Minami Hamabe and Yuki Kawamura appear. Mr. Hamabe is at a beauty salon, and Mr. Kawamura is at an outdoor barbecue venue, taking a sip of “Georgia THE Latte” and capturing the deliciousness of “Georgia THE Latte,” which has just the right amount of coffee and milk.
[Video 3: “A pleasant richness with a spreading aroma. ‘ version, Osamu Mukai and Yuki Kawamura appear. Mr. Mukai is at home, and Mr. Kawamura is sitting on the stairs, taking a sip of “Georgia THE Black” and enjoying the pleasant richness.
In both commercials, pay attention to the changes in the facial expressions of the three people as they naturally smile as they experience the aroma and deliciousness of Georgia PET bottle coffee.
[Video 4: A web commercial depicting Mr. Mukai, Mr. Hamabe, and Mr. Kawamura “taking a step forward” in their ordinary daily lives will also be released at the same time.
In addition, four web commercials will also be released on Coca-Cola’s official YouTube from September 2nd (Monday). Mr. Mukai, Mr. Hamabe, and Mr. Kawamura drink Georgia’s PET bottled coffee in their own casual everyday scenes and depict them “taking a step forward”. This web commercial emotionally conveys Georgia’s brand message, “After taking a breather, I want to take a step forward.Every day is quite a drama.”
≪CM≫
Title: “Just a good latte” starring Minami Hamabe and Yuki Kawamura. ” version (15 seconds)
Mukai Osamu and Yuki Kawamura appeared in the scent, comfortable richness. ” version (15 seconds)
Broadcast start date: Monday, September 2, 2024
YouTube URL: “Just the right latte. ” version (15 seconds)
https://youtu.be/FoMVcCC2dJw
“A pleasant richness that spreads out. ” version (15 seconds) https://youtu.be/p-QNJ6v8p0c
≪WEB CM≫
Title: Starring Osamu Mukai, Minami Hamabe, Yuki Kawamura
“After I took a breather, I wanted to take a step forward. ” version (30 seconds)
“On a good day for shooting”) starring Osamu Mukai (15 seconds) Minami Hamabe appeared “First Hair Color” edition (15 seconds) “A small return of kindness”) starring Yuki Kawamura (15 seconds)
Release date: Monday, September 2, 2024
YouTube URL: “After taking a breather, I wanted to take a step forward.” ” version (30 seconds)
https://youtu.be/_UwGXD62NsU
“Shooting for shooting” (15 seconds) https://youtu.be/_8eGkm6vmfc “First Hair Color” (15 seconds) https://youtu.be/MDN1Rjrn4EE “Small Return” Hen (15 seconds) https://youtu.be/o-4nuxf5hnw Shooting episode
Mr. Mukai appeared on the shooting scene under a clear blue sky, had a careful meeting with the staff, and started filming. Mr. Mukai, whose hobby is taking photos even in his private time, enjoyed taking pictures by freely pressing the shutter of the camera and looking intently into the lens.
During the filming of the scene where they drink “Georgia the Black”, they gently sniffed the aroma and smiled, took a sigh of relief, and even though they didn’t have any lines, they performed various acts to convey the deliciousness with their facial
expressions.
Next, Ms. Hamabe appeared at the beauty salon where she was filming with a smile and said, “Thank you!”
In the scene where he takes a sip of “Georgia THE Latte” and walks away, his movements were carefully simulated, taking into
consideration his facial expression after drinking. On the other hand, he also showed his playful side as he made pieces for the making camera.
Mr. Kawamura was photographed on a different day from Mr. Mukai and Mr. Hamabe. When filming started in the rain, he said, “Maybe it’s a rain man,” and the scene was filled with laughter. When filming the scene where he made hot sandwiches, he was impressive as he deftly made hot sandwiches while asking the staff, “Do you like cheese?” and “Would you like some tomatoes?” Although the shoot took a long time, he did not show any signs of being tired and remained smiling until the end.
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Q. In this commercial, the scene where you take a breather after drinking “Georgia” was impressive. Please tell us what you were conscious of in order to convey the deliciousness.
This time, I didn’t have any dialogue, and the content was conveyed only through facial expressions, so I was conscious of letting people see my true self without making it seem artificial.Of course, scents don’t come out on TV, but things like that (scents, etc.) ) was done with the idea of conveying the message.
Q. You say that eating and cooking are your hobbies. Is there anything you would like to eat with “Georgia THE Latte” this fall?
Baumkuchen is something I have already tried and enjoy on a daily basis. It goes great with Baumkuchen. The balance of coffee and milk is really good, and I think it goes well with sweets. It might be night time or snack time. It’s quite refreshing, so it definitely goes well with something sweet.
Q.As a brand celebrity, I would like you to recommend “Georgia THE Latte”. I’ve noticed this since the first time I drank it, but it felt very refreshing. You can drink it anytime, in the morning, or when you get home, and it doesn’t get in the way of other things at any time of the day. The balance is really good. I think you can enjoy it by matching it with a variety of things. The tourist season is coming up, so you can take it outside and drink it on a picnic, and I think it’s a drink that can be used for a variety of needs.
-Minami Hamabe-
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Q. In this commercial, the scene where you take a breather after drinking “Georgia” was impressive. Please tell us what you were conscious of in order to convey the deliciousness.
I thought that “Georgia THE Latte” is characterized by a fragrance that spreads in your mouth, but it also has a very refreshing richness, and when you drink it, you can feel the milky taste and feel happy. I took on the challenge of taking pictures thinking that it would be nice if I could consciously create a delicious-looking face and be able to convey that feeling.
Q.As a brand celebrity, I would like you to recommend “Georgia THE Latte”. I drink a wide variety of black and latte depending on my mood, but this “Georgia THE Latte” has a perfect combination of coffee and milk, and I really like the way the milk flavor spreads in my mouth. I think this is a product that latte lovers would definitely want to try. I really like drinking this while taking a break from filming to eat some sweets and take a breather. This is the recommended way to drink it.
Q. Mr. Hamabe created a theme for this commercial based on the phrase “Once I took a breather, I felt like taking a step forward.” You tried a new hairstyle, please let us know what you think. I often try out different hairstyles in my works, and I felt really refreshed and happy. I’m always excited when I can take on a challenge, and this time I had a lot of fun from the time I got ready in the morning, and I thought it was a great opportunity.
-Yuki Kawamura-
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Born in 1982 in Kanagawa Prefecture.
In 2006, he made his acting debut in the TV drama “Byakuya Gyou”. In 2011, she made her first leading role in a movie in “We Can’t Change the World. But, We wanna build a school in Cambodia.” After that, he played various roles in dramas, movies, and stage plays. Recent appearances include the drama “Inspector Daimagin” (TV Asahi), “Paripi Komei” (Fuji Television), and the movie “Ichikei no Karasu”.
In 2024, she will appear in the drama “Double Cheat False Cop Season 1” (TV Tokyo) and the stage play “Woman in Black”.
Minami Hamabe
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Born August 29, 2000, from Ishikawa Prefecture. In 2011, she won the 7th “Toho Cinderella” Audition New Generation Award, and made her debut as an actress in “Minami Hamabe ~Ari to Koibumi~” (directed by Takahiro Miki) in the same year. In 2017, he won numerous awards including the 41st Japan Academy Award for Best New Actor for the movie “I Want to Eat Your Pancreas” (directed by Sho Tsukikawa). Major appearances in recent years include the lead role of Risa Nishimura in “What if Tokugawa Ieyasu became Prime Minister”, the role of the heroine Mika Jinnai in the movie “Silent Love”, the role of the heroine Noriko Oishi in the movie “Godzilla-1.0”, and NHK’s first half of 2023 consecutively. Her roles include the role of the heroine Hisaeko Makino in the TV novel “Ranman” and the role of the heroine Ruri Midorikawa in the movie “Shin Kamen Rider”.
As for her upcoming work, she will play the lead role of Iori Shima in the movie “Six Liar University Students” scheduled to be released on November 22, 2024.
Yuki Kawamura
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Born on May 2, 2001. Born in Yamaguchi Prefecture. While attending Fukuoka Daiichi High School, he won the title of number one in Japan four times. They won the Winter Cup for the second time in a row and were selected for the top five for the second year in a row. While still in high school, he became a specially designated player in the B League, setting the record for the youngest player to participate and the youngest to score at the time. In 2020, he entered Tokai University and contributed to the intercollegiate championship. Selected for “Forbes 30 UNDER 30 JAPAN”. Joined Yokohama B-Corsairs in 2022. In the 2022-23 season, he achieved six individual titles, the most in history. FIBA Basketball World Cup 2023 Men’s Japan National Team. In the 2023-24 season, he won the regular season top five and assist king for the second consecutive year.
In July 2024, it was announced that they had agreed to an “Xzibit 10” contract with the Memphis Grizzlies of the U.S. professional basketball league. Selected as Japan’s men’s representative for the Paris 2024 Olympics. He is expected to continue to play an active role as a player who will lead the Japanese basketball world in the future. You can experience the content of “Maidoramabu” in real life “Georgia Everyday Club AI Tomorrow Maker Gacha Caravan” will be held in 6 cities nationwide!
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“Georgia Every Drama Club AI Tomorrow Maker Gacha Caravan”
It will be held in 6 cities nationwide (in order of date: Saitama, Tohoku, Hokuriku, 2 venues in Hokkaido, 2 venues in Okinawa, Nagasaki) for a limited weekend from September 7th (Saturday) to November 4th (Monday), 2024. . At the event, those who experience “AI Tomorrow Maker” on the spot, where you can foretell a unique future unique to AI by simply selecting your current feelings and interests, will receive an “AI Tomorrow Maker Gacha” where you can win original goods. Enjoy. (Free participation)
For more information, please refer to the “Georgia Everyday Club AI Tomorrow Maker Gacha Caravan” website and official Instagram. *The event schedule is subject to change.
*Contents vary depending on the location.
“Georgia Every Drabu AI Tomorrow Maker Gacha Caravan” Site URL: https://mydrabu.georgia.jp/park/
“Georgia Mydrabu” Official Instagram URL:
https://www.instagram.com/georgia_mydrabu
You can get “Georgia” at beauty salons nationwide! Special sampling held In line with the scene in the new commercial in which Minami Hamabe gets her hair color changed at a beauty salon, a special sampling will be held at 100 beauty salon “HAIR & MAKE EARTH” stores nationwide where you can get “Georgia”. Enjoy “Georgia” while waiting at the beauty salon or when you want to “take the first step”.
[Implementation overview]
Implementation date: September 2nd (Monday) to September 30th (Monday) Target stores: Beauty salon “HAIR & MAKE EARTH” 100 stores nationwide Target audience: All people over the age of 13 who used the target store *Ends when supplies last
Target products: “Georgia THE Latte”, “Georgia THE Black”
*Some stores may not be offering this service.
*Please refrain from making inquiries to stores regarding implementation. “Georgia” brand site: https://www.georgia.jp/ “Georgia” official X: https://twitter.com/GEORGIA_JAPAN “Every Drabu presented by GEORGIA” site: https://mydrabu.georgia.jp “Georgia Mydrabu” Official Instagram: https://www.instagram.com/georgia_mydrabu
≪Inquiries from general customers≫
Coca-Cola Japan Customer Service Office 0120-308509
Coca-Cola Japan Campaign Office 0120-084509