[Event Report] “Cool Japan DX Summit 2024 HOKKAIDO” concludes #CJDX2024 *Vpon JAPAN Co., Ltd.*
Press release: September 2, 2024
[Event Report] “Cool Japan DX Summit 2024 HOKKAIDO” concludes #CJDX2024 Cool Japan DX Summit Executive Committee (Operating Office: Vpon JAPAN Co., Ltd., Headquarters: Shinjuku-ku, Tokyo, President and CEO/Cool Japan DX Summit Organizer: Shinohara
Yoshitaka) held the “Cool Japan DX Summit 2024 HOKKAIDO” at Akan Yuku no Sato Tsuruga on Friday, August 30, 2024.
“Cool Japan DX Summit 2024” was held as a special project of the third “Cool Japan DX Summit” in 2024.
HOKKAIDO”. Approximately 200 people participated on the day, including both at the venue and online.
[Session 1]
High added value and challenges in Hokkaido tourism
～How to convey the charm of Eastern Hokkaido, an important theme area for attracting inbound tourists～
(From left: Vpon JAPAN/ Osaka Tourism Bureau Tourism Advisor Takashi Ayuzawa, Shiretoko Kitakobushi Group Managing Director Kuwashima Mr. Toshihiko, President and Representative Director of JR East View Tourism & Sales Mr. Atsushi Takahashi, Mr. Satoshi Nakamura, Managing Director of Hokkaido Tourism Organization, Eastern Hokkaido Road to Natural Beauty DMO
Managing Director Tetsuzo Notake)
The focus is not only on increasing the unit price of individual facilities, but also on maximizing the profits of the entire region. Hokkaido as a whole is implementing four major initiatives with the goal of increasing tourism spending: wine tourism, care tourism, night time economy, and adventure travel.
On the other hand, Eastern Hokkaido is facing changes in tourism trends after the coronavirus, and is particularly challenged with responding to new trends such as the expansion of distribution of dynamic packages and the increase in solo travel. These changes are making it difficult for Eastern Hokkaido’s traditional tourism model, and the question is how the entire region can adapt to these new trends.
Over the past 10 years, Shiretoko Kitakobushi Resort, which represents the Shiretoko region, has fundamentally reviewed the branding of the Shiretoko Kitakobushi Group, moving away from its traditional image of a “hot spring resort/Japanese-style inn” and stepping up. . This continued effort has led to the evolution of the Shiretoko region into a next-level tourist destination, with branding that reflects Eastern Hokkaido’s distinctive culture and environment.
The lecture was packed with important elements that will shape the future of Hokkaido tourism.
session 2
Cool Japan will enliven pilgrimages to sacred places!
~ Expansion of inbound pilgrimage to sacred sites brought about by content recognition overseas ~
(From left: XPJP Representative Director/Value Designer/Cabinet Office Cool Japan Public-Private Collaboration Platform Director Kenichi Watanabe, Entertainment Sociologist
A complete history of entertainment business (Author: Atsuo Nakayama, Vpon JAPAN: Takeki Yamada)
Many of the success stories of entertainment content are based on two things: DX and experiential elements.
A field survey was conducted to learn about the current “sacred place pilgrimage” in Hokkaido. In addition to functional aspects such as secondary transportation, internet compatibility, and payment systems, this survey clarified challenges and attractive factors from the perspective of tourists from Taiwan and Greater China, which have a particularly high share of visitors to Japan. Ta.
When considering how pilgrimages to sacred places can lead to high added value, what is important is the ability to believe in the invisible. What is noteworthy here is SBNR (Spiritual
But Not
Religious: This is the concept of non-religious spirituality. Approximately one-third of Americans exhibit this tendency, and it is increasing in developed countries, especially among Generation Z. From the SBNR perspective, understanding the experiences that tourists seek, the direction in which they want to change their lives, and the nature of the experiences they desire may lead to the creation of new tourism value, and Hokkaido has the potential to create cultural・It can be said that it has great potential due to its historical background and environment.
This insight became a lecture that provided hints for discovering new forms of tourism that go beyond traditional tourist destinations and experiences and provide deeper spiritual satisfaction and
self-actualization.
* ~ Thank you to everyone who participated! ～*
* ~ Tsuruga Resort for their cooperation in hosting the venue. thank you very much! ～*
“Akan Yuku no Sato Tsuruga” official website * ~ “Kamullumina” attended by speakers and management staff ~ * “Kamuylumina” official website Night tourism in Kamuylumina attracts many foreigners with the color-changing sticks and images and stories projected onto the jet-black forest.
*About the management office Vpon JAPAN*
Vpon
JAPAN’s mission is to “deliver the charms of Japan to the world through the power of data and digital,” and by providing unique AI technology and data solutions, we support the public and private sector in transmitting the soft power of Japan and overseas and contributing to the economy. Cool Japan DX Company.
【Company Profile】
– Company name: Vpon JAPAN Co., Ltd.
– Head office location: 18F, JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
– Representative Director and President: Yoshitaka Shinohara –
Business details: Big data analysis business using unique AI technology, smartphone advertising platform business, inbound/outbound marketing support business, DMP construction business, Cool Japan DX Summit management office
– Established: June 2014
– Website: https://www.vpon.com/jp/