A new apparel brand “L’eau bleue” that fuses sophisticated European style and casualness debuts
*FULCRUM Co., Ltd.*
Press release: September 2, 2024
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A new apparel brand “L’eau bleue” that fuses sophisticated European style and casualness debuts
*Based on the theme of “no-frills elegance that exudes a quiet presence,” we develop items that are particular about design and materials. Online store opens from September 1st. *
FULCRUM Co., Ltd. (location: Shibuya-ku, Tokyo) has launched a new apparel brand “L’eau” that combines sophisticated European style and casualness.
BLUE” has debuted.
* ▪️Brand concept*
* “Unpretentious elegance that gives off a quiet presence” * * -Unadorned elegance that exudes a quiet presence-*
“L’eau
BLUE was started with the idea of providing items that naturally stand out in everyday life, based on simple yet sophisticated elegance.
Our designs are inspired by the unique presence and elegance that people naturally exude as they walk through the streets of Europe.
The brand name “L’eau”
“bleue” means “blue water” in French, symbolizing the ever-changing nature of water, which is the source of life. This brand name is intended to express elegance that is still immature but has infinite possibilities.
By fusing unpretentious elegance with urban and modern sensibilities, we aim to bring confidence and joy to the wearer and bring out a quiet presence.
We hope that by wearing L’eau bleue clothes, people will rediscover their own style and experience the excitement that comes from within. L’eau
With bleue, make your everyday moments special while feeling the quiet elegance that stands out.
* ▪️Autumn/Winter 2024 Collection*
In conjunction with the brand’s debut, we will be announcing the Fall/Winter 2024 collection.
In this collection, “ECHO (resonate, convey)
With the theme of “, we have prepared a large number of high-quality items with the brand’s signature colors and designs that will brighten up your daily life.Every item is designed to add a sophisticated essence to your daily look.
* ▪️Official online store*
Products can be purchased at the brand’s official online store. * https://leaubleue.official.ec/*
* ▪️Official Instagram*
* @leaubleue_official*
* https://www.instagram.com/leaubleue_official/*