From Laura Mercier, a new caviar color collection with a luxuriously satisfying texture and lasting color will be released on September 6, 2024 – Lipstick –
*Laura Mercier Japan*
Press release: September 2, 2024
From Laura Mercier, a new caviar color collection with a luxuriously satisfying texture and lasting color will be released on September 6, 2024 – Lipstick –
*Nationwide release date: Friday, September 6, 2024*
Laura is popular for its vivid colors, long-lasting finish, and comfortable wear.
New products will be released from Mercier’s iconic color items – Caviar Color Collection.
New “Caviar Lipstick” and “Caviar
“Lip Liner” creates a dramatic pout. Moisturizing power and
long-lasting bright color are the key essences, providing a
lightweight feel.
Bringing Mercier’s French chic beauty.
For an attractive mouth that attracts attention anytime, anywhere.
A soft and light dress for your lips that elevates your everyday life. #Don’t underestimate the power of lipstick
A soft velvet mat that captivates you with just one swipe. “Caviar “Lipstick” has a smudge-proof, transfer-proof, and fade-proof formula that provides both comfort and a beautiful finish. It softly wraps around your lips and moisturizes them, while giving you a vivid color that looks as if your lips themselves are colored. Just one coat will give you a plump, three-dimensional look that’s full of charm.
“Never underestimate the power of dramatic Lips.”
“Never underestimate the power of seductive lips.”
– Laura Mercier Founder Laura Mercier
*Laura Mercier Caviar Lipstick*
Price: 5,000 yen (5,500 yen including tax) / 12 new colors / 3.8g Nationwide release date: Friday, September 6, 2024
Pre-sale: Saturday, August 31, 2024, Isetan Shinjuku, meeco, Isetan Mirror (only some colors available at Laura Mercier stores)
[Characteristics of caviar lipstick]
* Comfortable to wear *
Although it has a matte finish, it has a light, moist and fresh texture. It stays moisturized for a long time and is comfortable to wear without stress even after a long time.
* Soft texture and finish *
The color is soft and vibrant, just like your natural lips, giving a gorgeous impression. In addition, the blurring powder, which brings a velvet-like softness and lightness, blurs the vertical wrinkles of the lips and makes them appear plump.
* Resistant to collapse *
A beautiful finish continues.
・Smudge proof (hard to smudge)
・Transfer proof (color transfer resistant)
・Feather proof (resistant to fading)
[Key ingredients of caviar lipstick]
Contains blurring powder to achieve a fluffy feel that glides on like a soufflé, and a natural “bare lips” texture that looks like it has been filtered to make vertical wrinkles and lip roughness less noticeable.
It also contains hyaluronic acid, making the lips moist and smooth even when applied to matte-finish lips that tend to get dry. Botanical oils such as grapeseed oil and French plum oil also moisturize and give a smooth, silky finish.
[Fragrance]
Laura Mercier’s signature “Vanilla Rose” scent is a blend of gentle sweetness of vanilla and beautiful rose.
The elegant and subtle fragrance invites you to feel luxurious every time you use it.
[Color options]
Laura
Shades and shade names are developed based on inspiration from the various countries, lands, foods, and objects that Mercier founder Laura Mercier has seen, touched, and experienced.
New “Laura Mercier Caviar”
“Lipstick” is a shade name that is inspired by the material of cloth and evokes the feel and appearance of the product.
You can enjoy shades and shade names that allow you to feel the texture of various different materials while landing on the soft and light matte texture.
[Pursuit of sustainability]
Common to “Caviar Lipstick” and “Caviar Lip Liner”
[Color options]
In September 2024 – Caviar Color Collection – will be powered up! A new caviar color collection with a luxuriously satisfying texture and lasting color just by applying it.
Laura is popular for its vivid colors, long-lasting finish, and comfortable wear.
Mercier’s iconic color items – caviar color collection – will be powered up. “Caviar Stick Eye Color N” “Caviar Lipstick” “Caviar Lip Liner” “Laura Mercier Caviar Extravagant”
Four new items of “Mascara” have been introduced, further enriching the lineup of color items. In pursuit of the beauty of color, we do not just make the color stand out, but we also enhance the charm of the facial parts to which the Caviar Color Collection items are applied, as well as the makeup of other parts, as well as the comfort of application. It has been created with a color and texture that is gentle and blends well with the skin, allowing the person’s
individuality to shine in an attractive way.
A beautiful finish that can be completed with just one coat is easy and does not require any special techniques. However, I found myself more attractive than I imagined, and that’s what Laura is all about. Mercier’s commitment and characteristics.
Laura
Laura Mercier, the founder of Mercier, has always considered the situations of people wearing makeup from a female perspective when developing products. It is close to the user, can be finished quickly even when busy, and is filled with an attractive self. Lola brings you a luxurious feeling in such an easy way.
Introducing Mercier’s Caviar Color Collection.
[Publication credit]
◆Laura Mercier Japan toll-free number
0120-343-432
◆Official site
https://www.lauramercierjapan.com/
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