Mobile meditation room “(MU)ROOM”
“Ride” will collaborate with Mitsubishi Estate’s health management support service and exhibit at Mitsui Fudosan’s health management support event! Verification of effectiveness as a mental health measure for workers including tenant companies
*chicabi Co., Ltd.*
Press release: September 2, 2024
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Mobile meditation room “(MU)ROOM”
“Ride” will collaborate with Mitsubishi Estate’s health management support service and exhibit at Mitsui Fudosan’s health management support event! Verification of effectiveness as a mental health measure for workers including tenant companies
*In collaboration with Mitsubishi Estate’s shared rest room
“Tomarigi”, exhibited at Mitsui Fudosan’s health management support platform “&well” event, offering meditation experiences in Otemachi and Nihonbashi, Tokyo*
Chicabi Co., Ltd. (hereinafter referred to as “Chicabi”) and Kansai Innovation Center (hereinafter referred to as Kansai Innovation Center) will be building a mobile meditation room that will enable meditation experiences in a variety of locations from September to October 2024. (MU)ROOM
We will conduct demonstration experiments of “Ride” in Otemachi and Nihonbashi, Tokyo. Additionally, during the same period, we will be running a campaign in collaboration with two companies: Mitsubishi Estate Co., Ltd. (hereinafter referred to as Mitsubishi Estate) and Mitsui Fudosan Co., Ltd. (hereinafter referred to as Mitsui Fudosan). “(MU)ROOM
We will verify the usefulness of the “Ride” meditation experience as a mental health care measure for workers, including tenants, and as a mindfulness solution*.
During the same period, we will be collaborating with Mitsubishi Estate’s shared rest room “Tomarigi” and exhibiting at an event for Mitsui Fudosan’s health management support platform “&well”, which will be used by users by providing combined benefits. We have prepared a campaign that is easy to receive.
*Mindfulness solution is a general term for programs that utilize technologies such as sound, video, mist, and sensing to support meditation experiences in real space.
This initiative will be carried out at MUIC, an innovation creation center operated by the Kansai Innovation Center.
Kansai” was selected as a problem-solving program and is being promoted as an open innovation program that aims to create business that will lead to problem-solving through co-creation between various companies and organizations.
*What is (MU)ROOM Ride*
Chikabi Kansai Innovation Center is a truck-mounted mobile meditation room that utilizes “(MU)ROOM(R)” (*), a solution developed by Panasonic Group that provides optimal mindfulness activities. It is designed to make it easy for even beginners to experience mindfulness by controlling the environment with ultra-fine mist, dimming/coloring of lighting, spatial sound, and aroma, and with automatic voice guidance that induces a meditative state. A device attached to your chest measures your heart rate and breathing rate, and calculates a “meditation score” that measures your meditation achievement.
*: https://news.panasonic.com/jp/press/jn201224-1
background
In recent years, as the importance of mental health has become increasingly recognized, mindfulness has received increasing attention as an effective way to reduce stress and provide mental health care. Major domestic companies, including American IT companies, are increasingly introducing mindfulness as a method to help each employee maintain good mental and physical health, fully demonstrate their abilities, and increase productivity.
Chikabi and Kansai Innovation Center are working together to develop the “(MU)ROOM” in the field of mindfulness.
We have been conducting demonstration experiments since 2023 in order to discover the needs for utilizing “Ride” and find the direction of BtoC/BtoB commercialization.
In the demonstration experiment from November 2023 to June 2024, we will test the service as a BtoC service for office workers who want to refresh themselves between work, people who want random activities while traveling or at events, etc. We verified this as a BtoG service as a mental health measure for government employees.
This time, we are also collaborating with Mitsubishi Estate’s shared rest room “Tomarigi” and exhibiting at an event for the health management support platform “&well” provided by Mitsui Fudosan to promote mental health care measures for employees. as “(MU)ROOM We will verify that Ride’s mindfulness solution is useful.
* What is Mitsubishi Estate Sharing Rest Room “Tomarigi” *
Tomarigi is a company-to-company sharing service that provides recreational services that require time and maintenance costs for individual companies. This is an initiative born out of the Mitsubishi Estate Group’s new business proposal system, and demonstration experiments will begin in October 2023.
Focusing on “rest (recovery)” when you feel unwell and “recharge” that contributes to improving daily productivity, we have a menu that allows you to reset your body efficiently and in a short time, and the business has welcomed more than 4,000 people since its launch. It is used by persons. We are currently open on the 1st floor of the Otemachi Building as a place where you can get rid of chronic fatigue, stiff shoulders/lower back pain, indeterminate complaints, menstrual pain/PMS, etc. without putting up with it.
* What is Mitsui Fudosan “&well”? (* * https://www.andwell.jp/*