[AEON] [Origin] Easy ordering with your smartphone! mobile order *Aeon Co., Ltd.*
Press release: September 2, 2024
**
[Origin] Easy ordering with your smartphone! mobile order
*Starting accepting “mobile orders” at Kitchen Origin and Origin bento stores* Origin Toshu Co., Ltd. (Headquarters: Chofu City,
Tokyo/Representative: Goto), a member of the Aeon Group that operates the bento and prepared food specialty stores “Kitchen Origin” and “Origin Bento”
Masayuki) will expand the number of stores eligible for “mobile order” from 10:00 a.m. on Monday, September 2nd *1.
* [Official account] *
X (old Twitter) https://twitter.com/origin_pr/
LINE https://lin.ee/ne4MR2Z/i
*Easy ordering online, no app installation required*
From Monday, September 2, 2024, we will significantly expand the number of stores eligible for “Mobile Order *2″ for Kitchen Origin and Origin Bento. Previously, when customers ordered bento boxes at a store, it took time for the food to be prepared and served, and customers could sometimes have to wait for long periods of time, especially during peak hours.
In order to improve this situation and provide better service to our customers, Kitchen Origin and Origin Bento use DIRIGIO Co., Ltd.’s “Picks”.
-MO System-“*3 We will expand the number of stores that accept mobile orders. This allows customers to order bento boxes from anywhere. Since orders and payments are completed in advance, waiting time at the store is significantly reduced and delivery is smooth.
Mobile order site September 2nd (Monday) 10am – Target store expansion https://mobileorder.toshu.co.jp/48/takeout
Order from anywhere: Order from wherever you want: at home, at work, or on the go.
Easy cashless*4: Orders and payments are completed in advance, so no interaction at the store is required.
Pick up anytime: You can specify a pick-up time that suits your schedule. Easy and smooth: By pre-ordering, you can receive the product immediately.
In addition, to commemorate the start of mobile ordering, we will be offering a coupon (code: 0309) that can be used up to three times to get 5% off your bill.
Kitchen Origin and Origin Bento would like to provide a more comfortable and convenient service for our customers through this mobile ordering service. Please feel free to use it.
*1 Some stores such as Aeon, Daiei, Kasumi, Maxvalu, Palette, etc. are not eligible.
*2 “Mobile order” is a service that allows customers to easily order products and pay on their smartphones, eliminating the need to wait at the register. We have been implementing this at some of our stores since July 30, 2024 (Tuesday).
*3 “Picks -MO System-” is one of the mobile order platform businesses provided by DIRIGIO Co., Ltd.
*4Available cashless: AEON Pay, PayPay, various credit cards
*Mobile order flow*
*Mobile order start benefit*
To commemorate the expansion of stores eligible for mobile ordering, we are offering a coupon (code: 0309) that can be used up to three times to get 5% off your bill.
*Introducing stores*
Sales stores: Kitchen Origin/Origin bento (excluding Aeon, Daiei, Kasumi, and Palette stores)
Sales start: September 2, 2024 (Monday) from 10:00
Sales hours: Business hours of each store
Store information: https://shop.toshu.co.jp/toshu/
*About the bento and side dish specialty stores “Kitchen Origin” and “Origin Bento”*
“Origin Bento” was born in 1994 as a new bento shop that sells side dishes that you can choose freely. We are particular about our in-house cooking, and we make our food with all our heart every day. “Kitchen Origin” was born in February 2014 in Ikebukuro, Tokyo. The product lineup remains the same as Origin Bento, but the store design has been redesigned to create a more relaxed atmosphere that is more approachable for female customers. Eat-in corners have been set up at some stores. At the eat-in corner, you can enjoy a quick meal, and it is a convenient store that can be used to suit your lifestyle. Kitchen Origin/Origin Bento offers over 40 types of bentos, including order-made bentos that are prepared last minute, and pre-made bentos that are displayed freshly in the store. Side dishes and salads are sold in appropriate portions and packaged for easy access.
Our lineup includes hearty bentos, small bentos, slightly larger rice balls, side dishes and salads made with lots of vegetables, and more to make your day more enjoyable. Please use Kitchen Origin and Origin Bento for your regular meals or when you want to add something new. * Founding Thoughts *
The founder always said, “Let’s make something that you won’t get tired of even if you eat it every day.” Our business was started with the desire to play a part in our customers’ daily eating habits and contribute to the health of our customers as a “home kitchen agency” rooted in the local community.
Just like when we make food with our families in mind, we place top priority on providing safe and secure products, and work hard to ensure that you can enjoy the taste of the ingredients. That’s why, at Origin, we still prepare our food in-house every morning to ensure freshness.
From now on, the bento and side dish specialty stores “Kitchen Origin” and “Origin Bento” will continue to cook and provide products with all our heart for our customers.
* About Origin Toshu Co., Ltd. *
* 【Company Profile】*
Company name: Origin Toshu Co., Ltd.
Head office location: 5F KDX Chofu Building, 1-18-1 Chofugaoka, Chofu City, Tokyo
Representative: Masayuki Goto, Representative Director and President Business details: Origin business that mainly sells boxed lunches and prepared foods (Kitchen Origin, Origin Bento, Origin Delica) https://www.toshu.co.jp/kitchen_origin/index.html
Eating out business with food service as its main business (“Renge Shokudo Toshu” and “Chuka Toshu”)
https://www.toshu.co.jp/renge_toshu/index.html
operates stores. In addition, we are developing a delicatessen fusion business that combines original products with the Aeon Group delicatessen division.
Established: September 1966 (Showa 41)
Official website: https://www.toshu.co.jp/
*About DIRIGIO Co., Ltd.*
* 【Company Profile】*
Company name: DIRIGIO Co., Ltd.
Address: LANTIQUE By IOQ Room 208, 1-1-17 Nakameguro, Meguro-ku, Tokyo Established: July 7, 2016 (Service started: May 2018)
Capital: 100 million yen (as of the end of October 2023)
Representative: Representative Director Yuki Honda
Business details:
・Development of a mobile order platform business that provides an all-in-one service from mobile order construction to distribution promotion
・Providing “Picks -MO System-“, a service that allows you to build your own mobile ordering site, app, and LINE app
・Operation of “Picks – Marketplace”, a portal site that helps restaurants attract customers through takeout and delivery services DIRIGIO Co., Ltd. https://dirigio.jp/
PICKS https://bit.ly/3LfhipU