[Lion Co., Ltd.] New release of “Soflan Aroma Rich Claire”, a clean and soothing scent
*Lion Corporation*
Press release: September 2, 2024
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New release of “Soflan Aroma Rich Claire”, a clean and soothing scent *The only *1 fabric softener that will keep your favorite fragrance, “Soflan Aroma Rich” with a new scent*
Lion Co., Ltd. (Representative Director and President Executive Officer: Yukiyuki Takemori) is pleased to announce the launch of Soflan, a fabric softener with a fragrance that remains the same when selected.
From the “Aroma Rich” series, we will release a new incense tone “Soflan Aroma Rich Claire” with a clean and soothing scent on Wednesday, October 9, 2024.
*1 In our fabric softener
“Soflan Aroma Rich Claire”
・New incense tone with a clean and soothing scent “Neroli soap aroma” “Soflan Aroma Rich Claire” released
・Unique “freshly blooming aroma manufacturing method”
The “Soflan Aroma Rich” series is the only fabric softener whose scent remains the same from the moment you pour it into the cap to the moment you take off your clothes.
・Contains carefully selected “natural aroma oil” that extracts the fragrance of the material as it is.
1. Aim of release
The clothing fabric softener market in 2023 is expected to grow to a size approaching 150 billion yen. Among these, the scented type is the largest in the fabric softener market, increasing by 5 billion yen over the past seven years to 54.2 billion yen in 2023*2.
『Sofran
Aroma Rich has been highly praised by consumers who are always looking for their favorite scent as the only fabric softener that retains the same fragrance characteristics when selected.
With the growing need for refreshing and natural scents for fabric softener scents, we have created a new scent with a clean and soothing scent, “Neroli Soap Aroma Fragrance”, “Soflan”.
We will be releasing a new product called “Aroma Rich Claire”. *2 INTAGE SRI+ Softener market sales amount from January 2017 to December 2023
2. Release date/region October 9, 2024 (Wednesday) Nationwide
3. Product name/capacity/price
Product name Volume Retail price (ko)
Soflan Aroma Rich
Claire body 480ml open price
Extra large refill 950ml open price
Refill Ultra Jumbo 1, 520ml Open price
4. Product features
(1) * Clean and soothing scent “Neroli soap aroma scent” Claire * It is a clean and soothing scent that has the refreshing floral scent of neroli wrapped in soap and musk.
fragrance pyramid
Fragrance characteristics
(2)* Unique “freshly blooming aroma manufacturing method”*
『Sofran
The “Aroma Rich” series is the only fabric softener that retains the same fragrance when you pick it up at the store, from the time you pour it into the cap until the time you take off your clothes.
(3) * Contains carefully selected “natural eucalyptus oil” that extracts the fragrance of the material as it is *
(4) * Prevents wrinkles and fading and maintains its beautiful appearance even after repeated washing*
(5) * Plant-derived softening ingredients make each fiber soft and prevents static electricity *
It also makes baby’s clothes soft.
(6) * Deodorizing and antibacterial *3 effect suppresses unpleasant odors such as sweat and cigarettes from clothing *
*3 It does not suppress the growth of all bacteria.
“Soflan Aroma Rich” brand site
https://soflan.lion.co.jp/aromarich/