“Kakushigoto,” which is popular among “Gen Z x veteran editors,” has formed a global team. We produce everything from corporate pamphlets to SNS content in multiple languages.
*Kakushigoto Co., Ltd.*
Press release: September 2, 2024
“Kakushigoto,” which is popular among “Gen Z x veteran editors,” has formed a global team. We produce everything from corporate pamphlets to SNS content in multiple languages.
*A collaboration between a new generation of global members and Japan’s leading veteran editors. We create multilingual content for foreigners visiting Japan and overseas, and support sales promotion, branding, recruitment, etc.*
Kakushigoto, a creative agency centered on editors, focuses on producing content for young people, working in teams that cross generations, from editors-in-chief of popular media to student editors. In the future, we will further strengthen our support for the production of multilingual content for companies in Japan, where globalization is accelerating, by strengthening collaboration with creators, bilingual editors, international students, etc. who are active both overseas and abroad.
* [Production example] *
■In April 2024, the English program “TOEIC(R)︎” will be launched by the International Business Communication Association.
“TOEIC(R)︎ Magazine for Students” (
https://www.iibc-global.org/toeic/special/campus.html
) produced. Some of the content is written in both Japanese and English.
■In August 2024, we will plan SNS content for foreign visitors to Japan for the craft beer specialty store “Bibibi.” in Daikanyama, Tokyo. We created an Instagram magazine with store information in English and video reports by foreigners.
* [Introducing the global team] *
*Ayuka Moriya*
*AYUKA MORIYA*
Since attending Tokyo University of Foreign Studies, he has
participated in an internship at Kakushigoto and worked as an editor for Steenz, a new age media for teenagers run by Shogakukan. He also has experience in managing international conferences as a staff member of the Ministry of Foreign Affairs.
*Penny Liu*
*PENNY LIU*
1st year student at Waseda University. Originally from China. After working as a fashion influencer in China, she went to the University of Michigan in the UK and is currently studying abroad in Japan. Scholarship recipient from the Ministry of Education, Culture, Sports, Science and Technology.
*Yui Yamazaki*
*YUI YAMAZAKI*
4th year at Waseda University. Studied abroad in Texas, USA, studying advertising and journalism. TOEIC score 890 (before studying abroad). He is also interning with a B League team.
*Yuki Kurita*
*YUKI KURITA*
After graduating from Hosei University, he started working at an advertising agency. Since his student days, he has participated in many projects that utilize generative AI. We are also challenging the possibilities of AI x English. Selected for the Asahi Advertising Award “Digital Collaboration Category”.
*Ayumi Kamata*
*AYUMI KAMATA*
After graduating from Waseda University, he started working at a trading company. During his student days, he worked as a publicist for Kakushigoto. While he was a member of the calligraphy club, he appeared in a Japan-ASEAN international event sponsored by the Japan Tourism Agency.
*Kudo Minoru*
*MIHI KUDO*
4th year student at Atomi Gakuen Women’s University. Studied abroad in Denmark for one year to experience life in a sustainable developed country. He has over 20,000 followers on TikTok.
* Hanan Iijima *
*HANA IIJIMA*
4th year at Dokkyo University. Studied abroad in Berlin, Germany for one year and interned at a fashion brand. Scored 880 on the TOEIC (before studying abroad) and is fluent in German.
*Yui Nakamura*
*YUI NAKAMURA*
4th year at Waseda University. Representative of the magazine circle “Run”. Lived at Waseda University’s international student dormitory, Waseda International Student House, for two years.
* [Representative’s thoughts] *
*Kakushigoto Representative Huang Mengshi*
“Even though the coronavirus pandemic is over and inbound tourism is recovering in earnest, I feel that there are many companies, brands, and stores that are missing out on various opportunities due to a lack of communication measures for foreigners visiting Japan. We would like to support you in such a scene with the new era of global content that can only be realized by us. Let’s work together to deliver your charm to people all over the world!
* [Voices from partner editors] *
*“New R25” Deputy Editor-in-Chief Shunkichi Amano*
“What is the Hidden Generation Z Team?TOEIC(R)︎
I worked with him on the production of the Tests pamphlet, and at that time, we not only focused on the concept of “combining the values of Generation Z with professional editing quality,” but also “widened the readership by having all content written in both Japanese and English.” Mr. Huang’s idea was born. I don’t think there has been much effort to overcome the language barrier in the so-called content editing and creative worlds in Japan. This move to form a global team is one that will lead the way in this industry, so I asked for my participation (lol). I will try to apply my knowledge from the world of business media.”
*“CHOKiCHOKi” Editor-in-Chief Shinji Miura*
“As CHOKiCHOKi, which has been introducing Japanese hairdressers and the style of the city to Japan for over 20 years, we want to next deliver the charm of Japanese hairdressers to the world, and we are doing trial and error every day.2021 Although we moved to the web in 2018, the demand for print media continues, and we are striving to create a combination of web, print, and real event content.“We will take on new challenges globally!” Full of enthusiasm (though I can’t speak)”
* [About Kakushigoto Co., Ltd.] *
A creative agency centered on editors. Editors and creators who are active in magazines and web media form teams to solve corporate issues through content production and event planning.
Corporate site
https://www.kakushigoto.com/
Content production example materials for Generation Z
https://www.canva.com/design/DAGKcjYQ1Ng/bglPkkmG_T2qMx-gS2tpEg/view * [Contact information regarding this matter]*
Kakushigoto Co., Ltd.
info@kakushigoto.com