[Yapuri Co., Ltd.] “Internal Communication Day” held on October 22nd *Yapuri Co., Ltd.*
Press release: September 2, 2024
**
“Internal Communication Day” held on October 22nd
*~Learning from precedent cases, communication strategies to turn employees into company “fans”~*
*
Yappuri Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter referred to as Yappuri), which provides the app platform “Yappli”, is a subsidiary of Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter referred to as “Yapuri”), which publishes the specialized magazine “Public Relations Conference” for public relations and media relations. We will be holding an “Internal Communication Day” on October 22nd in conjunction with the Advertising Conference). At this event, we will introduce the new “communication strategies” that will be required of companies in the future as a result of the Internal Communication Study Group (note: see below), along with examples of advanced initiatives.
*
Event details URL (Registration is required to participate.) https://www.sendenkaigi.com/event/yappli2410/
* ■Background surrounding changing internal communication*
In recent years, the environment surrounding companies has been changing rapidly, and there is a need to promote diversity and respond to DX. Along with this change, public relations activities are also at a major turning point.
In June 2023, the Japan Society of Public Relations defined the definition of public relations as “organizations and individuals who build and maintain socially desirable relationships through two-way communication with diverse stakeholders in order to achieve goals and solve problems.” It is a management function.” This definition positions public relations as a management function and emphasizes the importance of two-way communication with diverse stakeholders, including employees.
Under these circumstances, internal communication is expected to play an important role in not only sharing information but also sharing corporate values through dialogue with employees and fostering a sense of unity within the organization. Furthermore, by turning employees into company “fans,” employees themselves are expected to become supporters of the company’s brand and sources of positive information.
In fact, a survey by the Public Relations Council in February 2024 revealed that many companies want to focus on internal communication.
* ■Purpose of holding the event*
At the Internal Communication Study Group, which was launched in April 2024, NEC Senior Director
We invited Mr. Kazushi Okabe, who has extensive experience in internal communications and is active as the head of corporate communications, to hold multiple discussions with managers from 14 major companies.
We will hold an “Internal Communication Day” to announce the results and share success stories and problem-solving approaches from Ebara Foods, Toda Construction, and Mitsubishi UFJ Trust and Banking. We will also hold a social gathering after the session, where you can network with the internal communication managers and participants who participated in the study group.
We look forward to your participation, including those in charge of public relations and internal communications.
* ■Speakers*
Kazushi Okabe (Senior Director, Head of Corporate Communications, NEC Corporation)
Mr. Norihiko Kamioka (Executive Officer and General Manager of Corporate Headquarters, Ebara Foods Industry Co., Ltd.)
Mr. Hiroto Sato (Manager, Public Relations Department, Toda
Construction Co., Ltd.)
Kei Kuwabara (Senior Researcher, Internal Communication Office, Corporate Planning Department, Mitsubishi UFJ Trust and Banking Corporation)
Moderator: Ariyo Urano (Editor-in-Chief of Monthly Public Relations Conference, Senden Kaigi Co., Ltd.)
Moderator: Eriko Matsuda (Yapuri Co., Ltd. Executive Officer and CMO)
* ■Event details*
Date and time: Tuesday, October 22, 2024 15:00-19:30 (Reception starts at 14:00) Location: Yapuri Co., Ltd. Head Office (41st floor, Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo 106-6241) How to participate: Advance registration is required. If there are a large number of applications, a lottery will be held.
Application deadline: Tuesday, October 15, 2024 9:00
* https://www.sendenkaigi.com/event/yappli2410/*
Price: Free (advance registration required)
* ■Schedule*
14:00: Reception starts
15:00: Opening session
Kazushi Okabe (Senior Director, Head of Corporate Communications, NEC Corporation)
Moderator: Mr. Ariyo Urano (Editor-in-Chief of Monthly “Public Relations Conference”, Sendenkaigi Co., Ltd.)
15:20: Consistency of corporate branding through internal and external communications
~ Ebara Foods Industry’s efforts to improve the brand ~
Mr. Norihiko Kamioka (Executive Officer and General Manager of Corporate Headquarters, Ebara Foods Industry Co., Ltd.)
15:50: Improving engagement and internal communication
~ Toda Construction’s efforts to create fans of marketing thinking ~ Mr. Hiroto Sato (Toda Construction Co., Ltd. Public Relations Manager)
16:15~16:30 Break
16:30: Possibilities and goals of internal communication
～Mitsubishi UFJ Trust and Banking is working on creating loose “connections”～ Kei Kuwabara (Senior Researcher, Internal Communication Office, Corporate Planning Department, Mitsubishi UFJ Trust and Banking Corporation)
16:55: Closing session
Kazushi Okabe (Senior Director, Head of Corporate Communications, NEC Corporation)
Moderator: Eriko Matsuda (Yapuri Co., Ltd. Executive Officer and CMO)
17:35: Finish, networking
18:00: Social gathering starts
19:30: End
* ■Outline of “Internal Communication Study Group”*
Yappli, which provides the app platform “Yappli”, and Senden Kaigi will collaborate to launch a study group in April 2024. within the organization
Discussions with practitioners to evolve communication
We provide opportunities for Information is disseminated mainly through three study sessions (opinion exchange meetings), seminars to present research results, and distribution of research reports.
1st study group article https://www.advertimes.com/20240607/article460481/ 2nd article of the study group
https://www.advertimes.com/20240902/article470130/
* ■About Yapri Co., Ltd.*
Head Office: 41st floor, Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo
Area branch: Grand Front Osaka North Building 8th floor (Osaka), Signature Fukuoka Daimyo Garden City (Fukuoka)
Representative: Representative Director Yasufumi Ihara
Business content: Development and provision of “Yappli”, “Yappli UNITE”, and “Yappli CRM”
URL: https://yappli.co.jp
* ■About the monthly “Public Relations Conference”*
The monthly “Public Relations Conference” is Japan’s only specialized magazine for public relations practitioners. For all organizations, including companies and local governments, “reputation” from society is an important element that leads to trust. From risk management to prevent leaks of information that could be negative for a company, to aggressive public relations activities to get media coverage, we will deliver the basics and cutting edge of public relations that are useful in practice, along with case studies.
* ■Inquiries regarding this matter*
Advertising Conference Seminar Secretariat
TEL: 03-3475-3010
Email: event@sendenkaigi.com
Reception hours: Weekdays 10:00-18:00 (excluding weekends and holidays)