New Social System Research Institute Co., Ltd.
A seminar entitled “Content Overseas Expansion 2024” will be held on October 10, 2024 (Thursday) by Takashi Wakayama of NSI Research and Mikiko Nishiyama of Nippon Television Network Corporation!!
The New Social Systems Research Institute (SSK), which plans and holds business seminars, will hold the following seminars.
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──────────── [SSK Seminar] ────────────
[Japan-US front lines]
Content overseas expansion 2024
~New revenue model and global IP strategy~
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[Seminar details]
https://www.ssk21.co.jp/S0000103.php?spage=pt_24119
[Lecturer]
President of NSI Research, North American IT Analyst
Mr. Takashi Wakayama (Ted)
Nippon Television Broadcasting Network Co., Ltd.
Content Strategy Headquarters Overseas Strategy Center Senior Fellow Mikiko Nishiyama
[Date and time]
October 10, 2024 (Thursday) 1:00 p.m.-3:00 p.m.
[How to attend]
■Attendance at venue
Kioi Forum
New Otani Garden Court 1F, 4-1 Kioicho, Chiyoda-ku
■Live streaming (Zoom webinar)
■Archive distribution (2 weeks, you can watch as many times as you like at your convenience)
[Key lecture content]
After the coronavirus, overseas transactions have normalized, but the content business market has changed significantly. The streaming business has evolved since before the coronavirus, when it was at its peak, and content holders are now required to pursue multiple forms of monetization. The two will thoroughly analyze the latest trends, including Japan’s overseas expansion and the new market structure in North America.
-1-New strategy for content survival
Mikiko Nishiyama [13:00-13:30]
The global market has changed from a structure in which companies compete for expensive licenses to global platforms, to a focus on how to secure IP rights and diversified income. In order for Japanese companies to survive and be recognized amidst the abundance of content, it is imperative that they learn and put into practice new know-how and flows that did not exist in their own businesses. 1. Current status and challenges of content overseas expansion measures by broadcasting stations and the government
2. “Secondary” use will be a thing of the past – securing IP and composite strategies
3. The need for global fandom formation
-2-New developments in the streaming business
Mr. Takashi Wakayama [13:30-14:00]
With the entry of major television network operators such as Disney and the spread of FAST, an advertising model has been added to the streaming business, and a new development has begun. Networks are competing with internet players such as Google, Amazon, and Netflix by using content as advertising media, and CTV platforms such as Roku, Samsung, and LG, which have CTV home screens, are also entering the advertising business, creating a three-way battle. It has become. 1. Impact of Direct-to-Consumer and FAST
2. The power of CTV platforms
3. Broadcast advertising vs. CTV advertising vs. Internet advertising -3-Discussion & Q&A
Mikiko Nishiyama / Takashi Wakayama [14:00-15:00]
1. Discussion with Mr. Nishiyama & Mr. Wakayama (30 minutes) 2. Q&A/exchange of business cards (up to 30 minutes as necessary) [Image
https://www.ssk21.co.jp[About New Social Systems Research Institute (SSK)]
New Social Systems Research Institute (SSK) was established on December 6, 1996, and for over 27 years since its founding, our main business has been to provide information services by planning and holding business seminars for corporations approximately 500 times a year.
SSK seminars provide high-level management strategy information, marketing information, and
Our aim is to quickly provide technology information, etc. and contribute to the creation of business opportunities.
In addition, we are developing a variety of businesses centered on the seminar business.
Seminar planning and management agency services, instructor dispatch, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, seminar on-demand sales, etc.
We provide the information and services necessary for the success and expansion of your business.
SSK always disseminates cutting-edge information and continues to be a strategic partner for our customers.