[JR East Startup Co., Ltd.] “Nasu/Niigata Digital Stamp Rally” will be held! *JR East Startup Co., Ltd.*
Press release: September 2, 2024
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“Nasu/Niigata Digital Stamp Rally” will be held!
*NFT stamp rally trip around Nasu/Niigata area! *
East Japan Railway Company (Representative Director and President: Yoichi Ki, Head Office: Shibuya-ku, Tokyo, hereinafter referred to as “JR East”) and JR East Startup Co., Ltd. (Representative Director and President: Shibata)
Yutaka, Headquarters: Minato-ku, Tokyo, hereinafter referred to as JR East Startup) is a selected company for the JR East Startup Program 2023 fall, and SUSHI provides NFT marketing support for companies. TOP
In collaboration with MARKETING Co., Ltd. (Representative Director and CEO: Daisuke Tokunaga, Headquarters: Chiyoda-ku, Tokyo), we will hold an NFT stamp rally “Nasu/Niigata Digital Stamp Rally” that will tour the Nasu/Niigata area.
Through the “Nasu/Niigata Digital Stamp Rally,” we aim to create an opportunity to visit the Nasu/Niigata area and create an excursion to visit local attractions. We will also take on the challenge of creating continuous points of contact with participants through NFT. We will also hold a giveaway project where you can win luxurious prizes by lottery from among those who complete the stamp rally and purchase acrylic stands and acrylic key chains sold in each area.
* 1. Overview *
This project consists of “NASU-Ways”, “Niigata Choi navi” x “THE IDOLM@STER This is a digital stamp rally where limited digital stamps (NFT) will be distributed in the Nasu and Niigata areas in conjunction with the “Cinderella Girls” collaboration campaign. In addition to the locations where the life-sized panels will be installed, courses will be set to visit a total of 11 locations, including famous spots in each area, with the aim of creating opportunities to visit each spot and making it easier to get around the area as a whole. We will also carry out a giveaway project where you can win luxurious prizes by lottery if you meet the application conditions.
In addition, we will disseminate information on the MaaS service “Tabi-CONNECT” developed by JR East to holders of NFTs limited to this project, and provide convenient and economical travel proposals using “Tabi-CONNECT”. We aim to attract customers to the area.
(Reference) “NASU-Ways”, “Niigata Choi navi” x “THE IDOLM@STER CINDERELLA GIRLS” collaboration campaign
URL: https://www.jreast.co.jp/press/2024/omiya/20240902_o01.pdf
* 2.Details*
(1) Period and spot
*Digital stamp (NFT) image
(2) How to participate
You can participate by accessing the special site and registering as a friend on official LINE.
URL:
https://www.sushitop.io/6web3layer/nasu-niigata-stamprally/lp/index.html *You can register as a friend from September 7, 2024.
(3) Lottery application ticket
During the period, we will distribute an application ticket to win a wonderful product by lottery for each eligible product purchased. You can earn NFTs by scanning the 2D barcode on the application ticket. *Application ticket (image)
*Digital stamp (NFT) image
*Digital stamps (NFT) that can be obtained by purchasing eligible products are not from THE IDOLM@STER CINDERELLA GIRLS.
Also, it is not an NFT issued by Bandai Namco Entertainment Co., Ltd. *Tickets may not be sold on special group trains operated during this period. *Sales may be canceled due to train delays or suspensions.
*We cannot reissue lottery application tickets.
*For detailed information on acrylic stands and acrylic key chains, please check the press release below.
https://www.jreast.co.jp/press/2024/omiya/20240902_o01.pdf
(4)Gift project overview
If you clear application conditions 1 and 2 below, you can apply for a campaign where you can win wonderful products by lottery.
-Application period-
Saturday, September 7, 2024 – Sunday, November 10, 2024
-Application conditions-
Condition 1: Obtain a total of 4 or more NFTs at the Nasu/Niigata Digital Stamp Rally.
Condition 2: Purchase 3 or more eligible products and scan the 2D barcode on the distributed card to obtain NFT (at least 3 NFTs must be obtained)
*Once the application conditions are met, you will be able to press the application link at the bottom of the stamp ledger.
*Please enter the required information in the application link. *The announcement of the winners will be replaced by the shipping of the prizes.
*You cannot select the applied product or character.
*The right to win is valid only for the winner. It cannot be transferred to a third party.
*Gifts will only be shipped within Japan.
-Prizes-
A prize: THE IDOLM@STER CINDERELLA GIRLS life-size panel (6 people) Prize B: Recommended items from Nasu and Shiobara (5 people) Prize C: Recommended items from Niigata (5 people)
*Life-size panel (image)
【operation】
JR East (Planning and operation of stamp rally)
JR East Startup (JR East Startup Program Management/Stamp Rally Management) SUSHI TOP MARKETING (construction and operation of stamp rally)
[Overview of each service]
*What is [NASU-Ways]*
This is a service that allows you to travel more conveniently and enjoyably in the Nasu/Shiobara area, which is full of attractive spots such as rich nature, activities, museums, gourmet spots, and hot springs, using just your smartphone.
-Main services provided by NASU-Ways-
・Search for tourist information
・Real-time route search
▼ NASU-Ways
・Transportation electronic ticket
・Tourist electronic ticket
・Links to useful functions
*What is [choi navi]?*
This is a web service with MaaS functions for the purpose of smooth movement from trains to local transportation such as buses and shared bicycles, as well as tourist information. This is a web service that does not require you to download an app or register as a member, and it not only provides transfer information, but also provides information on the optimal route to your destination.
-Main services provided by Niigata Choi navi-
▼ Niigata Choi navi
・Route search
・Tourist information
・Souvenir information
・Arrangements and reservations for “Ekinet”, “Niigata 2km Share Cycle”, “STATION WORK”, etc.
* [What is Tabi-CONNECT] *
Tabi-CONNECT is JR
This is a travel portal site where you can enjoy sightseeing, gourmet food, shopping, fun, local recommendations, etc. provided by East Japan/partners.
▼ Tabi-CONNECT “NASU-Ways” utilizes Tabi-CONNECT.
*What is [JR East Startup Program]*
This is a program that solicits proposals for business services that utilize the management resources and information assets of stations, railways, and group businesses from venture companies and people with various ideas, and then refines them to realize them. It was first held in 2017, and a total of 128 proposals have been adopted so far. We conducted demonstration experiments in a wide range of fields such as railway business and IT business, and some of our efforts have been put into practical use.
*What is NFT?
NFT=Non-Fungible
Token. Digital data that cannot be counterfeited or copied using blockchain technology. That is, an original certificate that only you can own.
* [Company overview] *
* JR East Startup *
Company name: JR East Startup Co., Ltd.
Location: 2-21-42 Takanawa, Minato-ku, Tokyo
Representative: Yutaka Shibata, President and Representative Director Established: February 20, 2018
Business details: Investigation and discovery of business seeds and cutting-edge technologies, investment in venture companies, and promotion of collaboration with JR East Group
URL: https://jrestartup.co.jp/
* SUSHI TOP MARKETING *
Company name: SUSHI TOP MARKETING Co., Ltd.
Location: 1st floor, Yusen Building, 2-3-2 Marunouchi, Chiyoda-ku, Tokyo Representative: Daisuke Tokunaga, Representative Director and CEO Established: October 29, 2021
Business content: NFT marketing support for companies
URL: https://www.sushitopmarketing.com/