Buy “tools” at Kushikatsu Tanaka? New restaurant personnel system. Sponsorship contract starts on September 1st for Kushikatsu Tanaka Kintetsu Yao store of “Toranote” online shopping site for tools and materials for craftsmen
*Daito Co., Ltd.*
Press release: September 2, 2024
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Buy “tools” at Kushikatsu Tanaka? New restaurant personnel system. Sponsorship contract starts on September 1st for Kushikatsu Tanaka Kintetsu Yao store of “Toranote” online shopping site for tools and materials for craftsmen
* Daito Co., Ltd. (Head office: Ikuno-ku, Osaka City, Osaka
Prefecture, Representative Director: Taketo Yamada
From September 1st, “Toranote”, a mail-order site for businesses such as tools and materials operated by “Daito”), will be launched by Kushikatsu Tanaka Holdings Co., Ltd. (Headquarters: Higashigotanda, Shinagawa-ku, Tokyo, Representative Director and President: Sakamoto). We would like to inform you that we have become a sponsor of the “KT League”, a new personnel system established by Kushikatsu Tanaka, operated by (Hisao). *
[What is KT League]
Rather than determining rankings based solely on sales, this personnel system aims to create new value for restaurants as “hospitality professionals,” aiming to be the most rewarding store in the world and the store with the most smiles in the world.
In order to select stores that embody Kushikatsu Tanaka’s philosophy of “creating as many smiles as possible”, we selected “To the top with a
Our catchphrase is “Smile (reach the top with a smile)”.
[Comment from Representative Director Taketo Yamada (center of image)] In order to create new points of contact with people working in the construction industry and factories, we have decided to cooperate as a sponsor of Kushikatsu Tanaka Kintetsu Yao store.
As sponsors of soccer teams, it is a common sight to see company or service logos on the players’ chests or backs. Many of them are well-known brand names. Even if there is a logo from a little-known brand on it, it would be difficult to directly ask a soccer player, “What is that logo?”
However, if you ask the staff at Kushikatsu Tanaka, “What is that logo?”, they will give you a direct answer. Don’t you think this is very unique? Our “Toranote” is still relatively unknown to the public, so we are very grateful for this kind of initiative. Furthermore, the KT League initiative itself is very unique and interesting. Wanting to do interesting things with interesting companies may be a value unique to Kansai, but it is also a value that we value.
This is a six-month contract from September 1st to the end of February next year. If you have a chance to go to Kushikatsu Tanaka Kintetsu Yao branch, please be sure to upload a picture on SNS. If so, I hope you will come to Yao for that purpose. This year, let’s have fun with Kushikatsu at Halloween, Christmas, year-end parties, and New Year’s parties.
I want to support the store like I support the soccer team.
* [KT League Details] *
1. About the league system
Kushikatsu Tanaka’s directly managed stores (approximately 150 stores) are divided into three leagues, ranked by competing points, and standards are set for promotion to a higher league or demotion to a lower league every six months.
The two points, “Customer Satisfaction Score (Customer
Questionnaire/Undercover Survey)” and “Bonus Score (Internal Contest)” are reflected in the ranking. We will build a system that will reflect not only store performance such as sales but also “fan (customer) support” in store rankings.
*Image of promotion/demotion to each league
2. Regarding the opening of a special website
Various information about the KT League, such as rankings of stores you want to support, store information such as interviews with top store managers in each league, and introductions to sponsor companies, can be checked at any time on a special website for customers.
*Rankings will be updated weekly.
*Special site URL
https://kushi-tanaka.com/ktleague/
3. Regarding the introduction of the sponsorship system
Kushikatsu Tanaka Holdings has introduced a sponsorship system in order to grow the KT League into a socially significant system by developing the restaurant industry and creating a system to give back to employees and customers. By considering each store as a
community-based store, we will do our best to increase the number of Kushikatsu Tanaka fans and liven up the food and beverage industry. A portion of the support from companies will be returned to stores and employees, leading to increased incomes, job satisfaction, and smiles for staff.
* -About Torano-te-(https://www.torano-te.jp/