[Oedo Onsen Monogatari Hotels & Resorts Co., Ltd.] All 66 facilities developed by the two companies are now part of the [Oedo Onsen Monogatari Group]! “Oedo Onsen Monogatari” x “Yukai Resort”
Brand integration will take place on November 1, 2024. A “casual hot spring inn brand” with 66 facilities nationwide was born.
*Oedo Onsen Monogatari Hotels & Resorts Co., Ltd.*
Press release: September 2, 2024
**
All 66 facilities developed by the two companies are now part of the Oedo Onsen Monogatari Group! “Oedo Onsen Monogatari” x “Yukai Resort” Brand integration will take place on November 1, 2024. A “casual hot spring inn brand” with 66 facilities nationwide was born.
*Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. and its subsidiaries (hereinafter referred to as Oedo Onsen Monogatari) and Yukai Resort Co., Ltd. (hereinafter referred to as Yukai Resort), which became a group in April 2024, will be effective from November 1, 2024. , brand integration. *
Oedo Onsen Monogatari, which operates 35 hot spring inns* and 2 hot spring facilities/theme parks (hereinafter referred to as hot spring facilities) nationwide, and Yukai Resort, which operates 29 hot spring inns, are brands for all inns and hot spring facilities. will be integrated into the Oedo Onsen Monogatari Group. As a result, the Oedo Onsen Monogatari Group will now have a total of 64 inns and two hot spring facilities, creating a casual hot spring inn brand with 66 facilities nationwide.
*”Oedo Onsen Monogatari Kimitsu no Mori (Chiba Prefecture)” uses the artificial hot spring Komeishi no Yu. This is not a natural hot spring.
Due to the integration, from November 1st, the 64 inns will be named “Oedo Onsen Monogatari,” “Oedo Onsen Monogatari Premium,” “Oedo Onsen Monogatari Wanwan Resort,” or “TAOYA.”
Furthermore, Oedo Onsen Monogatari’s official membership service “Iifuro Member” will be introduced at all inns, and the cuisine and service level will be reviewed to maximize the strengths of the two brands, Oedo Onsen Monogatari and Yukai Resort. We will utilize this service to the fullest to provide hospitality that satisfies our customers even more than ever before.
Special brand integration site * Brand development *
* [Oedo Onsen Monogatari brand accommodation] *
– Oedo Onsen Monogatari – Oedo Onsen Monogatari Premium – Oedo Onsen Monogatari Wanwan Resort – 3 series.
We welcome customers with a series that you can choose from depending on your budget, purpose of your trip, and the people you want to travel with.
Oedo Onsen Story Nanki Kushimoto (Wakayama Prefecture)
Oedo Onsen Monogatari Premium Kinugawa Kanko Hotel (Tochigi Prefecture) Oedo Onsen Monogatari Wanwan Resort Awazu (Ishikawa Prefecture) * [TAOYA brand hotel] *
As a hot spring resort hotel that welcomes guests with the concept of “relaxing and relaxing,” we operate six hotels from Miyagi Prefecture in the east to Nagasaki Prefecture in the west.
At all of them, you can enjoy an extraordinary time while enjoying high-quality hot springs amidst spectacular views, rich nature, and a dignified atmosphere, and relaxing with all-inclusive hospitality. TAOYA Nikko Kirifuri (Tochigi Prefecture)
TAOYA Akiu (Miyagi Prefecture)
*List of facilities nationwide*
Current Oedo Onsen Monogatari Inn Current Yukai Resort inn
* Background of integration *
Although the current travel market has recovered to its
pre-coronavirus level, the number of travelers is on the decline due to factors such as an increased awareness of protecting one’s lifestyle due to factors such as the weak yen, and a decline in travel habits. . If this situation continues, there are concerns that travel will become more distant from everyday life and that “travel culture” will become diluted. Against this background, Oedo Onsen Monogatari, which has developed casual hot spring inns where you can easily enjoy hot spring trips, and Yukai Resort will become one, aiming to make hot spring trips more familiar and provide better quality. We thought it would be possible to provide a hot spring accommodation experience. Through the integration, we aim to become a leading company that leads Japan’s important tourism resource, “hot spring culture,” which is an ancient Japanese culture and tradition that now attracts people from overseas as well.
* Regarding rebranding and reopening due to integration *
Oedo Onsen Monogatari has been developing the hot spring resort hotel brand “TAOYA” since 2019, and the “Premium Series” linked to the Oedo Onsen Monogatari brand since 2023.
On November 1st, the brand integration date, a new inn will be born under the “TAOYA brand” and “Premium series.”
*Rebrand opening on Friday, November 1, 2024*
– [TAOYA Shirahama Senjo] *Former Yukai Resort Premium Hotel Senjo (Wakayama Prefecture)
* https://x.gd/OpY1Y*
*Reopening on Friday, November 1, 2024*
– [Oedo Onsen Monogatari Premium Kaga Maruya] *Former Yukai Resort Premium NEW MARUYA Hotel (Ishikawa Prefecture) *
https://x.gd/KX7MX*
– [Oedo Onsen Monogatari Premium Gero Main Building] *Former Yukai Resort Premium Gero Saichoraku Main Building (Gifu Prefecture) https://x.gd/3slLP
*Please check the press release distributed on September 2nd for details regarding the rebrand and reopening of the inn.
* communication *
The new Oedo Onsen Monogatari is based on the idea that we want you to feel closer to traveling, as if you were just going out for a while.Let’s go to Japan. ] as our communication word, and through brand integration we will develop communication measures that will make “traveling in Japan” more familiar and enjoyable.
* Let’s go to Japan. *
Due to the effects of the new coronavirus, many people may have realized the importance and gratitude of being able to travel freely due to restrictions on travel and movement. This communication measure incorporates our hope that you will be able to enjoy traveling freely again, and that you will go on trips to enjoy places you have never been before, things you have never tasted, and scenery you have never seen before. I am.
In addition, we expressed traveling as “going out” so that you can feel more familiar with traveling. As a brand that has been offering hot spring trips for one night and two meals, where you can enjoy comfortable hot springs and a gourmet buffet, at an affordable price, anyone can feel free to go out whenever they feel like it. We would like to provide you with such a journey.
Below, we will introduce measures centered on this communication word. * 1. Brand movies and TV commercials *
The brand movie makes people want to go on a trip, such as, “This is definitely what I do when I’m traveling,” and “I want to go with that person,” and “I want to see this kind of scenery, too!” We wanted people to feel that way, so we created a film that
realistically depicts people enjoying a trip with their family and friends, with the main characters being people who enjoy traveling.
The song uses the song “Railways Continue, Dokomo”, which is familiar to many people, and was arranged by artist Yoshisada Matsuki with original lyrics, and was created by a rap unit.
Mamiko Suzuki, a member of chelmico, was in charge of singing. The light yet somehow warm music makes you want to go on a light journey.
https://www.youtube.com/watch?v=TSVCV7w6HE8
Additionally, 15- and 30-second TV commercials based on this movie will be broadcast nationwide from September 2, 2024.
– TVCM broadcast period: September 2, 2024 (Monday) to December 31, 2024 (Tuesday)
– Broadcast area: Kanto, Chukyo, Kansai, Kyushu, Tohoku,
Koshinetsu, Hokuriku, Sanin, Chugoku-Shikoku areas
* -Artist Profile-*
Matsuki Misada (Matsuki Bitei)
Born in 1993. Born in Shizuoka Prefecture.
Although he was interested in jazz since his student days, he discovered Japanese music.
Started posting to SoundCloud in 2019.
In addition to writing, composing, and arranging the songs, he also does the artwork himself, and his high level of musicality has quickly attracted attention.
“On the Stage” in collaboration with Soki Urakami will be released on Apple Music 2022
He is one of the artists whose new songs are eagerly awaited, as he has been ranked in the top 100 best songs.
Mamiko Suzuki (Mamiko Suzuki)
Born in Tokyo.
Formed the rap unit chelmico in 2014.
She started her solo career as Mamiko Suzuki with the release of “Deep green” in 2017.
STUTS, TOSHIKI
In addition to making guest appearances in the works of various artists such as HAYASHI (%C), in 2024 he will be actively working, such as releasing his second album “mukuge”, which includes the song “Karakara” written for a TV commercial.
* 2. Newspaper advertisement *
We will run newspaper advertisements with graphics that give a sense of scale, depicting 66 facilities across the country on a map of Japan.
The map is interspersed with illustrations of tourist resources near each inn, such as Mt. Fuji, buildings that symbolize the region, folk crafts, and specialty products. The design, which goes beyond simply introducing lodging to stimulating the imagination of traveling through Japan’s rich tourism resources, was created by French-based illustrator Ameli.
By Fontaine (Amelie Fontaine). We searched domestically and
internationally for an illustrator who has an understanding of Japan’s traditions and culture, as well as their beauty, and who can express Japan’s ancient hot spring culture from a new perspective.
Please take a look at the design, which is expressed in gentle colors and pop designs to give you a sense of familiarity with the Oedo Onsen Monogatari inn, and at the same time convey the appeal of Japan as a tourism-oriented nation.
– Advertisement publication date: Tuesday, September 3, 2024 – Publication media: Yomiuri Shimbun, Chunichi Shimbun, Hokkoku Shimbun, Nishinippon Shimbun (morning edition)
* -Artist Profile-*
Ameli Fontaine
After studying carving and silkscreening at the École des Arts Décoratifs in Paris, he mainly provided illustrations for the press (New York Times, Le Monde, Libération).
Co-authored with Sophie Lamoureux, “Planete”
In 2016, Bologna Ragazzi
Received a special award at the Bologna Ragazzi Awards.
Through studying pottery, he has collaborated with a Japanese Arita ware brand, and his interest in Japan never ends. Lives in France.
* [Brand integration commemorative campaign] *
* Now accepting reservations! “Good bath! Saiko campaign”*
Click here for campaign details
We will be holding a special campaign to commemorate the brand integration of Oedo Onsen Monogatari and Yukai Resort.
Only Iifuro members (new members are welcome) can reserve the standard plan at 15% off.
Additionally, members who book and stay under this plan will receive a 500 yen coupon for use on their next stay.
When combined with the Iifuro membership benefit “Iifuro Tegata”, you will receive a total of 1,000 yen worth of coupons.
■ Applicable stay period: From Friday, November 1, 2024 to check-in on Friday, February 28, 2025
■ Target hotels: Oedo Onsen Monogatari/Yukai Resort all hotels and inns *Excluding hotels and inns that are closed.
*This campaign is limited to exclusive plan reservations made through the Oedo Onsen Monogatari Yukai Resort official website.
*To participate in the campaign, you must register as an Iifuro member.
* 【Company Profile】*
■Company name Oedo Onsen Monogatari Hotels & Resorts Co., Ltd. ■ Address 5th floor, Ginza Kobiki Building, 7-16-21 Ginza, Chuo-ku, Tokyo 104-0061
■ Date of establishment: December 5, 2017 (Founded in November 2001) ■ Capital 100 million yen (as of the end of February 2023)
■ Representative Director Keita Hashimoto
■ Business details: Operates hot spring inns, hotels, hot spring facilities, and theme parks nationwide.
(37 facilities nationwide. As of September 2024)
■ URL https://www.ooedoonsen.jp/corporate/