Japan’s best-selling “Minato-ku Market” – a commercial area with overwhelming purchasing power
*INFAS Publications Co., Ltd.*
Press release: September 2, 2024
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Japan’s best-selling “Minato-ku Market” – a commercial area with overwhelming purchasing power
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The special feature of the September 2 issue of “WWD JAPAN” is “Japan’s best-selling ‘Minato Ward Market'”. The presence of Minato Ward, Tokyo is increasing. Luxury residential areas have long been scattered here and there, but in recent years, many wealthy young people who prefer a lifestyle close to work and home have moved here. These highly motivated consumers buy select shops and luxury brands in Roppongi Hills, Tokyo Midtown, Toranomon Hills, and Azabudai Hills, creating new luxury shopping areas in the city center. *
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In this special feature, we interview key figures in Minato Ward, including Mori Building and Mitsui Fudosan, which are responsible for city development, Est Nation and Isetan Salone, which continue to record record sales, and Tokyo Calendar, which has made Minato Ward Girls a social phenomenon. We will highlight the true picture of Japan’s most dynamic market. We also asked Mori Art Museum Director Mami Kataoka to explain Minato City, which has developed into an art district.
The second feature is “High Jewelry that will be exciting during the anniversary year.” Introducing all the new glittering high-end jewelry pieces. This year, long-established jewelers such as Piaget, Bvlgari, Damiani, and Tasaki are celebrating their anniversaries, and are producing more valuable necklaces and rings than usual. The unique creations are a must-see.
From the United States, we will introduce in detail the trends of three major companies in the latest IP (intellectual property) business. In “Fashion Patrol,” YouTuber Hazum brings you an in-depth report on the snack bar he opened in Nakameguro.
The appendix is “Rakuten Fashion
Week Tokyo” special issue. The 2025 Spring/Summer season Tokyo Collection begins on September 2nd. In order to make Tokyo Fashion Week even more exciting, WWD JAPAN interviewed 20 participating brands in advance about this season’s themes and sources of inspiration. The lineup includes designers who return to the origins of brand creation, as well as designers with unique themes.
In addition, the title sponsor Rakuten is supporting the project “ByR” (by Rakuten).
Designer Teppei Fujita of SULVAM, who was selected as the winner of the Japan Fashion Week Promotion Organization (JFWO)’s brand support program JFW
NEXT BRAND AWARD 2025 (JFW NEXT BRAND AWARD
We also conducted an interview with Terumichi Nakajima, the designer of “TELMA”, the Grand Prix winner of “2025)”. It is filled with their thoughts on the fashion industry and their creative philosophy. Purchase the paper version
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*FEATURE*
・Pay attention to the “Minato-ku Market”, which has overwhelming purchasing power and is increasing its presence in the fashion industry!
*FOCUS*
・What is the emerging “IP business” that makes money by leveraging the intellectual property of bankrupt brands?
・High jewelery gets excited during the anniversary year as jewelers continue to create unique creations
*SERIES*
・OVERSEAS NEWS A collection of translated articles from the US “WWD”! : “Chanel” acquires 25% stake in luxury watch brand MB&F, etc. ・Rei Kimura’s Instagram strategy: vol. 14 7 trends to update “regular posts” ・Beauty Insight A beauty sage develops his theories: vol.176 Fragrances with diversifying usage and categories (Kikuko Yano) /Istyle “BeautyTech.jp” Editor-in-Chief)
・Atmos founder Hidefumi Motoaki’s “not” sneaker life: Vol.152 The rival is the customer
*EDITORS’ LETTER*
・“Like” connects culture and local production techniques (Chitoshi Otsuka/Assistant Editor-in-Chief)
*EDITORIAL NOTE*
Editor’s Note This week’s special feature: Minato Ward, the city with the highest purchasing power in Japan, is interesting! (Yoshiki Hayashi/Senior Editor, Shinichiro Sato/Editorial Department Reporter)
*FASHION&BEAUTY PATROL*
That fashion YouTuber opens a snack bar in Nakameguro!?
PHOTO：HOUMI SAKATA
STYLING：SUMIRE HAYAKAWA
HAIR&MAKE：RYOKI SHIMONAGATA
MODEL：LEON (DONNA INC.)
ART DIRECTION & DESIGN：RYO TOMIZUKA
* [Appendix] Spring/Summer 2025 Tokyo Collection Pre-issue * *FEATURE*
・25 spring/summer inspiration sources for 20 notable brands
・A show by two people who aim to make a leap from Tokyo to overseas with their eyes set on the world.
PHOTO: ASUKA ITO
HAIR&MAKE：RION
MODEL：YUYA SHINTARO
ART DIRECTION & DESIGN: RYO TOMIZUKA