[Tokyo Geimu Co., Ltd.] “12Twelve,” a brand for working women developed by Tokyo Geimu Co., Ltd.
Agenda” will release collaboration items with influencer mimi on Thursday, September 5th.
*Tokyo Geimu Co., Ltd.*
Press release: September 2, 2024
**
12Twelve is a brand for working women developed by Tokyo Geimu Co., Ltd. Agenda” will release collaboration items with influencer mimi on Thursday, September 5th.
*41,000 Instagram followers! A lineup of 5 types of items that fulfill the ideals of office ladies, which can only be created by mimi, an active out-of-home sales office lady who provides useful information to working women! *
12Twelve Agenda Women’s apparel that proposes the wardrobe of working women 12Twelve Agenda (Tokyo Geimu Co., Ltd./Headquarters Toshima-ku, Tokyo/Representative)
Yusuke Tanaka) will be releasing the second collaboration item with the popular influencer mimi, which was very popular last time, on September 5th (Thursday).
12Twelve
Agenda is a brand that proposes a wide range of office wear, from office casual to suit styles, with the concept of “a working woman’s 12-month closet.”
Mimi is an active sales office lady who provides useful information to working women. Many people sympathize with the life-size figure of a woman in her 20s who is in her fourth year of work! Work fashion is a must-see for working women, as it combines a good impression, neatness, and style.
Twelve Agenda, which has been supporting office wear for working women for 15 years since its inception, made an offer to Mimi, an active working woman, because she wanted to create something truly useful that could solve the problems of modern women. This project, which was realized through this process, is actually the second time.
The first product was the “Work Bag that Fulfills Working Women’s Ideals,” which was released in February of this year, and the first sale sold out immediately, and the subsequent orders sold 600 items, proving a success. This bag will also be resold.
Long-awaited resale with two new colors added!
View details
* ■“12Twelve Agenda” x “mimi” collaboration overview *
Release date and time: Thursday, September 5th
12Twelve Agenda nationwide
(Chiba Perrier, Kawagoe Atre, Shinbashi Wing, Nishi Ginza Department Store, Ikebukuro Parco, Shinjuku Subnade, Kinshicho Parco, Yokohama Porta, Yokohama Joinus, Nagoya Unimall, Dear Mall Osaka, Kyoto Porta, Tenjin Underground Mall)
Official web store TOKYOGEIMU Sales start at 10:00
Special site * Product details
* ■[Mimi Special Collaboration] Color scheme A4 tote bag *
15,950 yen (tax included)
Color options: Beige/Charcoal Gray/Brown/Black
Not only does it look cute! The point is the functionality packed with attention to detail♪
* -Click here for the bag product page-*
Stylish, authentic suits that cannot be purchased at specialty suit stores * ■[Mimi Special Collaboration] Machine washable double tailored jacket * 19,800 yen (tax included)
Color options: Navy/Brown
Size range: M, one size only
Machine washable! ! Easy to care for jacket
* -Click here for the jacket product page-*
* ■[Mimi Special Collaboration] Machine washable side slit flare pants * 14,300 yen (tax included)
Color options: Navy/Brown
Size range: S/M/L
Beautiful silhouette with adjustable waist!
* -Click here for the pants product page- *
A (heart) design blouse that looks great in a jacket or alone. * ■【Mimi Special Collaboration】Bowtie blouse with brooch *
8,800 yen (tax included)
Color options: Off-white/Beige/Navy
Size range: M, one size only
A classic and beautiful blouse that can be arranged (heart)
* -Click here for the blouse product page-*
* ■[Mimi Special Collaboration] Frill placket open collar blouse * 8,800 yen (tax included)
Color options: Off-white/greige/mint/yellow (WEB store limited color) Size range: M, one size only
Blouse with a gorgeous design like a stylish Korean office lady (heart) * -Click here for the blouse product page-*
About mimi
-Instagram- * @mimi_olgram* Suit introduction video *Click here*
Blouse introduction video *Click here*
Bag introduction video *Click here*
About 12Twelve Agenda
Based on the concept of “12 Month Closet”, we will introduce the wardrobe of a working woman over a period of 12 months, which gives off a feminine yet intelligent impression.
– I want to wear it for a long time, but I also want the right amount of trendiness.
– I want to be able to wear it easily, but also show off my style. – I don’t want to stand out too much, but I want to be seen as nice. We provide careful product planning and styling proposals while paying close attention to the voices and lifestyles of our customers.
ONLINE SHOP: https://tokyogeimu.jp/
Instagram: https://www.instagram.com/12twelveagenda/
*About Tokyo Geimu Co., Ltd.*
Tokyo Geimu Co., Ltd. COMPANY VISION
◆ Balancing customer satisfaction and employee satisfaction
◆ Promote constant self-improvement, work hard, and enjoy working. ◆ Pursue humanity through work
◆ Without forgetting our gratitude, we will contribute to the development of the fashion and retail industries we are involved in.
Since our founding in 1973, we have developed as a women’s apparel specialty store with the motto of “providing services and products that move people’s hearts.”
The environment surrounding fashion is changing day by day, and the way customers view shopping has changed significantly.
We are entering an era where we cannot survive unless we evolve and provide spaces, services, and time with a variety of values
(satisfaction).
In order to truly satisfy our customers, we must aim to be “the service of choice,” “the product of choice,” and “a company that is supported by society.”
Therefore, we value the sharing of philosophy and work values, which are the goals of management, and strive to achieve the goals without being bound by generation or experience.
We aim to create a team that discovers and refines each individual’s strengths and values.
Through work, each individual pursues their own potential and develops the ability to make independent decisions, aiming to achieve both self-actualization and social responsibility.
This is exactly what we are aiming for, which will lead us into the next era.
* 【Company Profile】*
Company name: TOKYO GEIMU CO.,LTD.
Head office location: 2-32-18 Minamiikebukuro, Toshima-ku, Tokyo Representative Director: Yusuke Tanaka
Business details: Planning and sales of women’s fashion clothing and accessories, beauty business
Established: February 28, 1973
HP: https://geimu.co.jp/