[Kao Beauty Brands]
Primavista’s new fall 2024 products “Semi-glossy skin liquid”, “Glossy skin lasting pressed” and “Long-lasting eyebrow” are now available *Kao Beauty Brands*
Press release: September 3, 2024
**
Primavista’s new fall 2024 products “Semi-glossy skin liquid”, “Glossy skin lasting pressed” and “Long-lasting eyebrow” are now available
*
Starting in September 2024, Kao’s base makeup brand Primavista will offer products under the new brand slogan, “Forever with the skin you love.” As the first step, three new products will be released on Saturday, September 7th, and the product packaging design will also be updated. *
* ■Prima Vista Stay Glow Liquid *
*Porcelain skin that feels like it’s breathing**
* A stunning cover that continues lightly. *
* *Finish with makeup effect*
* [Product Overview] *
A liquid foundation that gives you a semi-glossy porcelain skin that stays freshly applied in the morning all day*.
*From applying in the morning to removing in the evening
– Release date: Saturday, September 7, 2024
– Variety: 5 colors in total
– Capacity 30g
– Price: 3,200 yen (excluding tax) *Manufacturer’s retail price
Product details page:
https://www.sofina.co.jp/primavista/products/stayglowing_liquidfoundation/
-Color variations-
-Finish image-
* ■Primavista Silky Lasting Presto *
* [Product Overview] *
With a silk-like, high-quality lustrous and smooth skin finish, Pressed powder that prevents shine, stickiness, and foundation from fading for a long time
– Release date: Saturday, September 7, 2024
– Variety: 2 colors
– Capacity 9g
– Price Refill: 2,800 yen (excluding tax) *Manufacturer’s retail price *Case sold separately
Product details page:
https://www.sofina.co.jp/primavista/products/pressed_powder/
-Color variations-
●Lucent white that increases transparency ●Sheer beige that blends well with the skin
* ■Prima Vista Style Lock Eyebrow *
* Prima doesn’t even frown. *
* The birth of long-lasting eyebrows. *
* [Product Overview] *
For mellow eyebrows, sparse eyebrows, and thin eyebrows
Create your desired eyebrow style all day long without using any techniques. Long-lasting eyebrow that can be drawn neatly even on hairless scalp areas – Release date: Saturday, September 7, 2024
– Variety: All 3 colors
– price
Set: Pencil & Powder, Liquid & Powder 2,600 yen (excluding tax) Refills: Pencil, liquid 1,000 yen (excluding tax), powder 1,100 yen (excluding tax)
*All manufacturer retail prices
Product details page: https://www.sofina.co.jp/primavista/products/eyebrow/
-Color variations-
3 brown colors that are easy to use and do not float on hairless areas
-Finish image-
●Pencil & powder that gives a lasting soft eyebrow impression NB natural brown used
●Liquid and powder that maintains a natural and delicate eyebrow impression NB natural brown used
*Renovated product packaging design*
Starting in September 2024, Primavista will renew its product packaging design. The main colors are pink, which represents a sense of security, trust, and kindness, and gray, which represents functionality based on dermatology.The motif is an arc, which represents the universality, innovation, and sustainability
(timelessness) of beauty.
-Product packaging-
■Primavista brand site
https://www.sofina.co.jp/primavista/
■Primavista Official Instagram
https://www.instagram.com/primavista_official_jp/
■Primavista Official X (old Twitter)
https://twitter.com/Primavista_jp
■Prima Vista Official LINE
https://lin.ee/2PwWor8