[Pillow Co., Ltd.] If we can create a society where people can sleep well through pillows, the world will definitely be a better place! A new type of pillow brand “Pillow x AI” “THE
PILLOW” will open an official store in Rakuten Market on Sunday, September 1st. *Makura Co., Ltd.*
Press release: September 3, 2024
**
If we can create a society where people can sleep well through pillows, the world will definitely become a better place! THE PILLOW, a new type of pillow brand of “Pillow x AI”
‘ will open an official store in Rakuten Market on Sunday, September 1st.
https://www.youtube.com/watch?v=YBzphS3RBno
A new type of pillow brand “Pillow x AI” “THE
PILLOW” (Makura Co., Ltd., location: Kashiwa City, Chiba Prefecture) is a personalized pillow “THE
PILLOW” and the preset pillow “THE
“THE PILLOW Official Store Rakuten Market Store”, where you can purchase “PILLOW Preset”, opened on Sunday, September 1, 2024.
*THE PILLOW Official Store Rakuten Market Store*
https://www.rakuten.co.jp/thepillow/
*THE PILLOW Official Store Rakuten Market Store*
THE PILLOW is a new type of pillow brand that combines “pillow x AI”. Until now THE PILLOW
We were previously accepting orders only on the official website, but now we have opened *THE PILLOW Official Store Rakuten Market* However, we have started accepting orders.
As a result, more people, including members who already use Rakuten Market and those who regularly use Rakuten Points, will be able to use We are now able to provide an environment that makes it easy to order. It is said that it is very difficult to find a pillow that suits you because of the number of products available and the fact that the pillow that suits each person varies. THE PILLOW
Now, we will support those who are having trouble choosing a pillow by “suggesting products” through a pillow diagnosis system, instead of selling by “displaying products” as we have done up until now.
*THE PILLOW Official Store Rakuten Market Store*
https://www.rakuten.co.jp/thepillow/
*THE PILLOW official site*
https://pillow.jp/
*THE PILLOW*
THE PILLOW is a new type of pillow brand that combines “pillow x AI”. The brand’s purpose is to “save even one precious life a year,” and based on the philosophy that “If we can create a society where people can sleep well through pillows, the world will surely become a better place.”
PILLOW
has packed all the know-how in selecting pillows and proposing suitable pillows, which we have cultivated over 20 years of focusing on pillows, into our AI pillow sommelier, and are working to improve the quality of sleep and solve social issues related to sleep.
* ・THE PILLOW Personalize*
By performing an online pillow diagnosis, AI will personalize and suggest the pillow that suits you from among 700,000 options. Online pillow diagnosis only takes 3 minutes. Just by answering 18 simple questions about sleep and pillows, AI will estimate your body shape, BMI value, sleep rhythm, sleeping position, pillow preferences, etc., and create a pillow chart.
THE PILLOW
is a pillow with a 7-pocket structure that is divided into 7 pockets (independent rooms).Based on the pillow chart, AI determines the best pillow material for each pocket and the best pillow material. It calculates the capacity in 1g increments and automatically suggests the optimal pillow height, pillow hardness, and pillow shape for you from 700,000 options.
This allows us to deliver the only “pillow” in the world that is optimized just for you.
*・THE PILLOW Preset*
THE PILLOW, a custom-made pillow created through online pillow diagnosis Personalize”, from over 120,000 pieces of sleep-related statistical data, it is divided into 22 patterns, such as concerns such as snoring and stiff shoulders, preferences such as height and hardness, sleeping position, age group, etc. This is a preset pillow that uses AI to determine the pillow material and capacity, and has the optimal height, firmness, and shape set in advance.
Currently, we are selling “01. THE PILLOW Preset 01 Ibiki for people who suffer from snoring,” and we plan to add new products one after another.
* ・THE PILLOW Preset list*
01. THE PILLOW Preset 01 Ibiki For people who suffer from snoring (released on August 30th)
02． THE PILLOW Preset 02 Katakori For people who suffer from stiff shoulders (scheduled to be released on September 6th)
03. THE PILLOW Preset 03 Straightneck For people who suffer from straight necks (scheduled to be released on September 13th)
04. THE PILLOW Preset 04 Necksupport For people who want to support their neck (scheduled to be released on September 20th)
05. THE PILLOW Preset 05 Negaeri For people who value turning over in bed (scheduled to be released on September 27th)
06. THE PILLOW Preset 06 Aomuke For people who sleep on their backs (scheduled to be released on October 4th)
07. THE PILLOW Preset 07 Yokomuki (Right) For people who sleep on their side below the right shoulder (scheduled to be released on October 4th)
08. THE PILLOW Preset 08 Yokomuki (Left) For people who sleep on their side below the left shoulder (scheduled to be released on October 4th) 09. THE PILLOW Preset 09 Utsubuse For people who sleep on their stomachs (scheduled to be released on October 4th)
10. THE PILLOW Preset 10 Yawaraka For people who prefer softer and harder pillows (scheduled to be released on October 11th)
11. THE PILLOW Preset 11 Hodoyoi Katasa For people who prefer a pillow with just the right amount of firmness (scheduled to be released on October 11th)
12. THE PILLOW Preset 12 Katame For people who prefer a firmer pillow (scheduled to be released on October 11th)
13. THE PILLOW Preset 13 Hikume For people who prefer a lower height pillow (scheduled to be released on October 18th)
14. THE PILLOW Preset 14 HodoyoiTakasa For people who prefer a pillow with a moderate height (scheduled to be released on October 18th) 15. THE PILLOW Preset 15 Takame For people who prefer a taller pillow (scheduled to be released on October 18th)
16. THE PILLOW Preset 16 10s For teens (scheduled to be released on October 25th)
17. THE PILLOW Preset 17 20s For people in their 20s (scheduled to be released on October 25th)
18. THE PILLOW Preset 18 30s For people in their 30s (scheduled to be released on October 25th)
19. THE PILLOW Preset 19 40s For people in their 40s (scheduled to be released on October 25th)
20. THE PILLOW Preset 20 50s For people in their 50s (scheduled to be released on October 25th)
twenty one. THE PILLOW Preset 21 60s For people in their 60s (scheduled to be released on October 25th)
twenty two. THE PILLOW Preset 22 Over 70s For people over 70s (scheduled to be released on October 25th)
* Equipped with “PilloBO2.0”, an AI system for pillow selection that promotes pillow DX*
THE PILLOW is supported by the proprietary pillow selection AI system “PilloBO2.0”.
This “PilloBO2.0” is an algorithm based on Pillow Co., Ltd.’s 20 years of pillow selection know-how. We offer personalized pillows from 700,000 options.
“PilloBO2.0” inherits and updates approximately 110,000 items of data from PilloBO1.0. In addition to your body shape and BMI value, we will suggest the best pillow for you based on your sleep rhythm, sleeping position, pillow preferences, and even your preferences using statistical data.
It also accumulates and evaluates the results of periodic sleep comfort tests and provides feedback on the results. We will continue to improve ourselves to further improve accuracy.
In this way, we will automate pillow selection, mechanize the pillow sommelier, and promote *Makura DX*.
In addition, when handling THE PILLOW, “PilloBO2.0” is available at THE PILLOW official store.
Implemented at Rakuten Market store. As a result, THE PILLOW official store You can now perform a pillow diagnosis at the Rakuten Market store in the same way as on the official website.
*Store overview*
THE PILLOW is a new type of pillow brand that combines “pillow x AI”. The brand’s purpose is to “save even one precious life a year,” and based on the philosophy that “If we can create a society where people can sleep well through pillows, the world will surely become a better place.”
PILLOW
has packed all the know-how in selecting pillows and proposing suitable pillows, which we have cultivated over 20 years of focusing on pillows, into our AI pillow sommelier, and are working to improve the quality of sleep and solve social issues related to sleep. “THE PILLOW” where AI suggests the most suitable pillow from 700,000 options through online pillow diagnosis
“Personalize” is a preset-type pillow that is preset to the optimal height, firmness, and shape for each of 22 patterns, including worries, preferences, sleeping positions, and age groups, based on over 120,000 sleep-related statistical data. THE
We carry THE PILLOW brand items such as “PILLOW Preset”.
*Store name*
THE PILLOW Official Store Rakuten Market Store
*Store opening date*
Sunday, September 1, 2024
*WEB page*
・THE PILLOW Official Store Rakuten Market Store Top Page
https://www.rakuten.co.jp/thepillow/
・THE PILLOW Personalize
https://item.rakuten.co.jp/thepillow/c-999-002200-20/
・THE PILLOW Preset 01 Ibiki For people who suffer from snoring https://item.rakuten.co.jp/thepillow/160-000341-20/
*Related press release*
■Distribution date: July 23, 2023 10:00
I don’t have to choose a pillow anymore. AI automatically suggests the perfect pillow for you from 700,000 options! Personalized pillow “THE” that achieves ideal sleeping comfort through online pillow diagnosis PILLOW”, released on July 12, 2023.
■Distribution date: August 11, 2023 10:20
Pillow subscription, unlimited sleep for 1,480 yen per month! The AI personalized pillow “THE PILLOW” costs 27,500 yen, and “THE PILLOW Subscription Plan” starts accepting applications from August 1st
■Distribution date: August 31, 2024 18:00
Goodbye, snoring! Based on over 120,000 pieces of sleep statistical data, AI has created the preset pillow “THE” that presets the optimal pillow height, firmness, and shape for people who suffer from snoring. PILLOW Preset 01 Ibiki” released on August 30th
* Company Profile*
■Company name: Makura Co., Ltd.
■Representative Tomoyuki Kawamoto
■Capital: 10 million yen
■Established April 12, 2004
■Location: 4F Kashiwa Someya Building, 4-8-14 Kashiwa, Kashiwa City, Chiba Prefecture 277-0005
■TEL 04-7167-3007 (Representative)
■FAX 04-7167-3017
■URL https://www.pillow.co.jp/
■Email info@pillow.co.jp
■Affiliated organization: Full member of Japan Bedding and Bedding Association ■Business details
1. General retail sales through 9 directly managed online shops 2. Wholesale sales of pillows, body pillows, and bedding
3. Planning and manufacturing of original products
4. OEM manufacturing and contract manufacturing of pillows, body pillows, etc. 5. System development, sales promotion work, etc. associated with online shop management
https://www.youtube.com/watch?v=DlBp8_7Gxp8