[Cone Co., Ltd.] Cone Co., Ltd., which provides document/article agency services, has expanded its business into the BtoB content sales and marketing support area.
*Cone Co., Ltd.*
Press release: September 3, 2024
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Cone Co., Ltd., which provides document/article agency services, expands its business into the BtoB content sales and marketing support area.
Cone Co., Ltd. (Head office: Osaka City, Osaka Prefecture,
Representative Director: Sato
Tatsuki (hereinafter referred to as the “Company”) is pleased to announce that it has released a BtoB content sales and marketing support service. We support our customers by expanding the scope of our document creation agency services and article creation agency services from “production support” to “utilization support.”
background
The document creation agency service “c-slide” is a service that creates materials needed in all business situations, such as sales materials, white papers, webinar materials, recruitment pitch materials, etc., but approximately 80% of inquiries are from sales.・The request is to create marketing material content.
In the approximately three years since its release in May 2021 to March 2024, the content of consultations from customers has changed from “consultations on production” to “consultations on how to use it.”
In a project to create sales-related materials, if we categorize the consultation content from 100 and 800 supported companies and organize the percentages, we find that, similar to the issue of lack of resources for content production, there is an issue of “lack of knowledge on how to use it”. The number is increasing.
*Consultation content* *Issue classification* *Percentage change* ・Not enough manpower
・No time to create, lack of production resources Approximately 70% → approximately 40%
・I don’t know the structure to increase the order rate
・As a sales organization, we would like to consult on how to use materials Lack of knowledge on how to use them Approximately 30% → approximately 60%
Therefore, in order to support our customers by expanding our support area from “production support” to “utilization support,” we have released “Cone-os,” a BtoB content sales and marketing support service that includes a new service menu. did.
BtoB content sales and marketing support “Cone-os”
Cone-os service site: https://os.cone-c-slide.com/
Cone-os service menu
Currently, Cone-os has one service menu each for content sales and content marketing.
* ■ Content sales: Sales process standardization support *
From improving sales materials to creating materials to be sent after negotiations (materials for internal review), we maintain the content of materials. In addition, we can design and provide tools to utilize the material content, and support you not only in the creation but also in the process until you can “operate” it.
* ■ Content marketing: CV content production support*
We develop a conversion acquisition strategy from owned media based on an understanding of your business and customers, as well as
competitive research. From the designed keyword list, we will create SEO articles and white papers according to the article category to be published. We can provide support not only for the production of articles and white papers, but also for the utilization of content. Customer feedback (content sales support)
EXIDEA Co., Ltd. Executive Vice President and COO Teppei Shioguchi
It was a great success for us to receive a proposal to verify the business while organizing the value and information of the service in the service introduction materials, and to create sales materials and materials for internal review before stepping on the accelerator. I thought they would understand the business phase to this extent before making a proposal. In fact, I was thinking of leaving things to other members when the business was starting to take off, so I was very grateful because I wanted to create a system where anyone could produce results. (For details on support cases, see
here