[PLAN-B Co., Ltd.] Kokokusha Co., Ltd. has introduced the SEO tool “SEARCH WRITE”.
Established an internal operating system for owned media and achieved a 165% increase in the number of sessions in half a year
*PLAN-B Co., Ltd.*
Press release: September 3, 2024
**
Kokokusha Co., Ltd. introduced the SEO tool “SEARCH WRITE”.
Established an internal operating system for owned media and achieved a 165% increase in the number of sessions in half a year
* PLAN-B Co., Ltd. (Shinagawa-ku, Tokyo, Representative Director: Masanori Toriimoto, hereinafter referred to as the “Company”), which provides marketing consulting and DX tools, is a subsidiary of Kokokusha Co., Ltd.
(Shinjuku-ku, Tokyo, President and CEO: Kenichi Nishiyama, hereinafter referred to as “Kohekusha”), the SEO tool “SEARCH WRITE”
We provided marketing support using “Searchlight”. *
*
We are pleased to announce that we have published an interview article about the efforts of Kokosha, which built an in-house SEO system and achieved a 165% increase in the number of sessions in about six months. *
▼Introduction case article
Article production costs are cut in half! Improve results and reduce costs by building an internal system
Kokosha is a general advertising agency founded in 1888 that provides advertising, PR, and marketing support for the education field and general companies. In the field of education, we have a website that allows you to search for universities based on the genre you are interested in.
We operate “Reverse University Dictionary
” and engaged in SEO measures by contracting with a consulting company to produce articles. After that, in order to efficiently rewrite while building an in-house editorial department and reducing outsourcing costs, we decided to
WRITE” was introduced.
■About Kokosha Co., Ltd.
・Corporate site: https://www.kokokusha.co.jp/
・Owned media “biki-note”: https://www.gyakubiki.net/readings/
■Interview summary
* -Issues before implementation *
・Wanted to change from a consulting company-based system to an internal system ・In addition to the organizational change, we also wanted to reduce outsourcing costs.
– Lack of know-how for rewriting existing content
* -Initiative details *
・*Use the “in-house keyword analysis” and “competitive keyword analysis” functions* to visualize differences in rankings. It is now possible to create articles that meet user needs.
*Image is for illustrative purposes only (uses demo site data) *Image is for illustrative purposes only (uses demo site data)
・Generation AI proposes a configuration plan* “AI rewrite suggestion” function* Using , writers can now conduct their own needs research and plan rewritten content. Within the company, I was able to concentrate on direction work such as strategic planning, and contributed to building a system for a “self-driven editorial department.”
*Image is for illustrative purposes only (uses demo site data) -Results after implementation
* ・We were able to create a strategy within the company and build a system that allows us to run on our own *
* ・The production cost of new articles was reduced to less than half of the original cost *
* ・Achieved stable rewrite*
View article
* ■ About the SEO tool “* * SEARCH WRITE *