Onward Corporate Design successfully launched “aggressive public relations PR function”, and the number of articles published approximately doubled in one year by actively disseminating service implementation examples
*Shipud Co., Ltd.*
Press release: September 3, 2024
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Onward Corporate Design successfully launched “aggressive public relations PR function”, and the number of articles published approximately doubled in one year by actively disseminating service implementation examples
*In addition to significantly increasing awareness both inside and outside the company, the article contributes to employee motivation [Publishing the process and results of PR execution linked to management strategy from the background of strengthening public relations]*
Onward Corporate Design Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) handles corporate branding through uniforms, sales promotion, and space creation for over 1,600 companies.
(Representative Director and President: Tetsu Murakami) is a member of the PRONE (PRONE) online public relations service, which is provided by SHIPUD Co., Ltd.
We would like to inform you that by utilizing “https://prone.jp/”, we have built an aggressive PR function and achieved remarkable results.
The efforts to strengthen public relations that began in 2021 have accelerated strategic moves in collaboration with management, doubled the company’s media exposure, and significantly improved its recognition both inside and outside the company. In addition, we have recently released a web page that introduces the process of PR execution linked to management strategy and its results, based on the background of strengthening public relations through Onward Corporate Design.
・Onward Corporate Design example page:
[By proactively disseminating service implementation examples, the number of articles published has doubled in one year, making articles more rewarding for employees]
https://shipood.com/shipood-clients/case_012.html
*■Assignment*
・The image of Onward Group’s apparel is strong, and awareness of the company’s B2B business is low.
(Mismatches sometimes occurred during sales and recruitment processes due to lack of awareness.)
・One of the pillars of Onward Group’s medium-term management plan is “strengthening the corporate business,” and after merging with group companies and changing the company name, it was necessary to rebrand and communicate our strengths.
* ■Main initiatives*
・Held multiple press conferences jointly with clients
・Proactively disseminate introduction examples of in-house services ・Disseminate “Apparel DX” and “Sustainable Measures” as elements of novelty and sociality that the media prefers
・Hold regular PR strategy meetings with management to thoroughly set goals and review
・Implementation of internal PR commentary seminars
* ■Results*
・Significant improvement in awareness (media exposure approximately doubled in one year)
・Strengthening media relations (doubling the number of reporters who can be contacted directly)
・Change in mindset within the company (media coverage made it possible to look back on the company and business objectively, and more employees took pride in their work)
・The management team places emphasis on disseminating information, and the top management themselves appeals to raise awareness of public relations throughout the company.
■Background of strengthening PR
Established in 1962, Onward Corporate Design is involved in corporate branding through uniforms, sales promotions, and space creation, and has accumulated a track record of dealing with the issues of over 1,600 companies. Our biggest feature is that we use the know-how we have cultivated over our long history and the manufacturing knowledge of the Onward Group to grasp the corporate culture and surrounding environment of every industry and business, and use the power of design to solve problems. This is the point to solve.
In addition, in September 2023, we will take a new step and merge our business with Onward Creative Center, which handles store design and construction for the Onward Group, and change the company name from Onward Shoji Co., Ltd. to Onward Corporate Design Co., Ltd. I am.
Mishima, who is currently working in public relations, was the one who proposed to the management that a public relations function was necessary for the company and proceeded to launch it.
This is Nanako.
When Mr. Mishima moved from sales to recruitment, his first public relations job was an in-house newsletter. During my time in sales, I felt disappointed that good information about divisions and sections was not shared throughout the company, so I voluntarily started an in-house newsletter in the absence of a public relations specialist. Furthermore, as we proceed with our recruitment process, there are many cases where people apply based on the image of Onward Group’s apparel, and I feel that there is a problem with the gap between the actual work and the importance of public relations to accurately convey the appeal of our company. Recognize. I appealed to management about the need for public relations activities and started PR activities as the company’s first public relations officer.
■Initiative details
* ・“We achieved a joint presentation through aggressive public relations and succeeded in gaining exposure, and the mindset within the company began to change.” *
Under Shipud’s expert guidance, Onward Corporate Design has carried out active PR activities, including the “Joint Upcycling with ANA” project to turn discarded airplane seat covers into room shoes, and the apparel industry. We widely disseminated to the media our innovative and highly social initiatives, including our DX initiatives and results, the announcement of new uniforms that incorporate sustainability elements, and the production of lucky bags for a restaurant company that is popular for its value for money-minded customers. These projects have generated a great response from the public, and the company’s media exposure has approximately doubled in one year.
Press conference regarding the joint upcycling project with ANA
At first, Mr. Mishima didn’t even know the difference between public relations and advertising due to his lack of experience, but by being accompanied by a veteran public relations expert, he learned how to disseminate information, how to collect information, and became interested in the company. I was able to smoothly learn how to effectively disseminate information, such as how to research such reporters, which led to results. Also, by being covered by many media outlets, the mindset within the company changed significantly, making it easier to obtain cooperation and further strengthening public relations activities. In particular, public relations that utilized “BtoB service implementation examples” not only appealed to the outside world, but also greatly contributed to improving motivation within the company, and the fact that employees became proud of their company’s efforts was a major achievement. Masu.
* ・“Make full use of the online public relations service PRONE to steadily acquire articles” *
Now that Mr. Mishima is able to carry out public relations and PR activities on his own, he is making full use of PRONE to carry out public relations and PR activities, and is steadily achieving results. By making full use of functions such as “press release posting”, “PRM media list”, and “story collection”, we plan and execute new public relations plans while understanding the needs of the world. In addition, we were able to double the number of articles published through integrated public relations activities, such as strengthening collaboration with reporters by utilizing PRM Media List’s “email open rate function,” and we also increased the number of reporters who can contact us directly. The number has also doubled.
If you work alone as a public relations person, you may be busy every day and may not have the opportunity to proactively make proposals to reporters, but by using PRONE, you will have more opportunities to make proposals, and examples of our efforts with companies such as Denny’s and Dotour Coffee Shop will be featured in major media. , direct contact with reporters has also increased. Recently, we have started to thoroughly record contact history with reporters, further improving the efficiency and effectiveness of our public relations activities.
■Comment from Nanako Mishima, Onward Corporate Design Public Relations Officer By proactively disseminating case studies, we are able to shine a spotlight on our clients, and are able to build win-win relationships with them that are beneficial to both parties. Recently, requests for PR support from clients have increased, and I feel that PR activities are contributing to improving corporate value by supporting sales while sharing success stories.
Our next goal is to further strengthen public relations activities in partnership with our customers, and proactively develop a new package of “service + communication” that includes public relations and PR functions that support not only service provision but also
communication. I would like to make a proposal.
Onward Corporate Design Co., Ltd. Resource Design Group Innovation Design Div. Sustainable Promotion Division Ms. Nanako Mishima At the end of each fiscal year, we always have a place where the management team gathers to review the year’s public relations/PR activities and discuss strategies for the next year. Although we will continue to strengthen public relations and PR as a management function, each year we receive a theme from management, decide on a theme for the year, and then execute the plan.
In the future, public relations activities will be one of the values we provide to customers, such as “It seems like there is an interesting company that supports the company from creating uniforms and spaces to rebranding the company, and even assists in
communicating internally and externally.” We would like to promote this as a global community.
Looking back on the three years since we launched PR, we were able to achieve this much in a short period of time thanks to Shipud’s professional support. In the future, Onward Corporate Design will be recognized as a leader not only in the field of design, but also in the field of “corporate branding” by leveraging “creating spaces that uplift people” based on the interior design know-how of many apparel stores. We are aiming for Now that we have an aggressive public relations function in place, we look forward to further opportunities.
More detailed public relations processes and measures are introduced below. * ■Onward Corporate Design example page*
[By proactively disseminating service implementation examples, the number of articles published has doubled in one year, making articles more rewarding for employees]
https://shipood.com/shipood-clients/case_012.html
Public relations person: Onward Corporate Design Co., Ltd. Resource Design Group Innovation Design Div. Sustainable Promotion Division Ms. Nanako Mishima
-Contents-
– Started disseminating the company newsletter by myself, and ran for management as a public relations officer who wanted to communicate the appeal of the company to outside the company.
– Achieved a presentation through aggressive public relations, succeeded in gaining exposure, and the mindset within the company began to change.
– Make full use of the online public relations service PRONE to steadily acquire articles
– Collaborate closely with reporters using the media management system “PRM Media List.” Make full use of information available to reporters. In the future, we will also utilize contact history
– The number of articles published, mainly on implementation examples, has approximately doubled in one year. Double the number of reporters you can contact directly
– After building a win-win relationship with customers, the next step is to provide value that will be chosen by customers.
* [Reference] About PRM media list*
What is PRM?Public Relations Management
It is an abbreviation for “Management” and is a concept that utilizes IT technology to accumulate data such as reporters’ backgrounds, contact information, department and industry they are in charge of, articles written, contact history, etc., and to manage the relationship between the company and the media. By managing your relationship with reporters, you will be able to understand their information needs and communicate with them, making it possible to build and promote good relationships between your company and the media, and improve public relations activities. This can lead to gaining recognition for your company and improving the results of sales and recruitment activities.
In the United States, where there is a strong awareness of public relations as a management function, an increasing number of companies are implementing PRM not only in the public relations department but also in marketing, business promotion, sales, etc., and strategically building relationships with the media. The main tool is Mack, a major PRM company.
Ruck is growing rapidly. In March 2024, we became the first company in Japan to start offering “PRM Media List” as a media management system. (In-house research, as of March 2024).
・[Press Release] Shipud launches Japan’s first PRM platform (March 5, 2024) https://prone.jp/press_releases/4812
■About Onward Corporate Design Co., Ltd.
Onward Corporate Design is a company that “designs smiles while addressing corporate and social issues” through uniforms, sales promotions, and space creation for corporations.
For more than 60 years since our founding, we have leveraged the know-how gained from facing the challenges faced by over 1,600 companies, schools, and hospitals, as well as Onward Group’s manufacturing knowledge, to capture the corporate culture and surrounding environment of every industry and business, and create “design”. We will use our strengths to solve problems.
*Click here for implementation results: https://onward-cd.co.jp/work/
* -Company Profile-*
Representative: Representative Director and President Satoshi Murakami Address: 2-10-10 Iidabashi, Chiyoda-ku, Tokyo 102-8115
Established: April 23, 1962
Business details:
・Planning, production, and sales of uniforms, sales promotion goods, men’s wear, jewelry, women’s wear, miscellaneous goods, and
health-related products, as well as holding and operating special sales events.
・Branding operations, consulting, advertising planning and production ・Contracted construction of civil engineering and architectural works, contracted consulting services related to store office design, space utilization, and display design.
URL: https://www.onward-cd.co.jp
■About Shipud Co., Ltd.
Shipud Co., Ltd. is a leading company that provides public relations and corporate communication solutions, supporting companies with effective communication strategies to grow and increase brand recognition.
Specifically, we offer a public relations tutoring service that teaches companies public relations/PR knowledge and helps them “set up an aggressive PR organization,” and has supported over 200 companies to date, contributing to their business growth. In addition, “online public relations service [PRONE]” where public relations and PR can be completed online:
https://prone.jp/] is currently used by 1,200 companies, from startups to listed companies to local organizations.
*Click here to register as a free member of Prone:
https://prone.jp/registration/company/new
(Some functions, such as release distribution and press club search, are available to free members.)
* -Company Profile-*
Company name: Shipud Co., Ltd.
Representative: Representative Director Yoshio Funaki, Mayumi Funaki Established: February 21, 2011
Address: N&E BLD.6F, 1-12-4 Ginza, Chuo-ku, Tokyo
Capital: 10 million yen
Business details:
・Public relations/PR support for companies “Public relations/PR tutor” project ・Development and operation of online public relations service “PRONE” business ・Public relations/PR tutor “franchise” business
URL: https://shipood.com/
■Online public relations platform: PROONE overview
・URL: https://prone.jp/
Shipud, a group of public relations experts with a wealth of knowledge who has supported public relations and PR for over 200 companies, has developed this service to help companies actively disseminate information, and anyone can easily carry out public relations and PR activities. This is an “online complete” public relations support service that you can start using. It is a web service that can be used anytime and anywhere from your PC or smartphone.
-Fee-
There is a free plan and a premium plan of 10,000 yen (excluding tax) per month that allows you to use all the functions necessary for online public relations. An additional charge of 5,000 yen (excluding tax) per month will be added for each person after the second person. ・How to use:
After applying from the application page
(https://prone.jp/registration/company/new), we will issue an ID after examination.
If you wish to use the premium plan, change from the free plan to the premium plan on the membership page and you will receive “reporter list management (PRM media list function)”, “unlimited use of press release simultaneous distribution function”, and “consultation with public relations experts”. Paid plan benefits such as:
・Target users: Public relations personnel, companies, etc. who have the following issues:
-Up until now, we were only distributing press releases.
-I can’t provide information because I don’t know the reporter’s email address. -I don’t know how to connect with reporters and get them to interview me. Main functions of PRONE
* -Free membership-*
・Providing information to 100 reporters from major media who are looking for news stories
・Easy search for press club information nationwide
・Learn how to create a press release
・A function where AI automatically creates press releases
(Can be used for free up to 3 times)
・Send press releases all at once to the editorial departments of up to 300 media outlets.
(Optional for 9,800 yen per session, unlimited streaming for premium members)
* -Premium Member-* *You can also use the following:
・Public relations professionals belonging to Prone handle PR on your behalf. Simply by submitting an entry for the weekly “Story Recruitment” run by public relations professionals, your work will be published in the media newsletter and appeal to approximately 2,000 reporters, making it easy to lead to interviews and inquiries.
・Create a media list and build relationships with reporters
→Using PRM media list (media management system)
In addition to centrally managing relationships such as reporters’ backgrounds and contact information, it is also possible to send individual emails to many reporters at once and check open rates. You can strengthen media relations based on numbers while measuring the effectiveness of PR.
・1 hour of advice from a public relations tutor (optional 50,000 yen per session)
[Inquiries regarding PRONE]
PRONE Customer Support E-mail: support@prone.jp
[For press inquiries]
Shipood Co., Ltd. Public Relations E-mail: pr@shipood.com
*Click here to download the PDF press release.
https://prtimes.jp/a/?f=d46649-41-0d4fddbbeed7c8443b3597c42e56bd0c.pdf