[Wunderbar Co., Ltd.]
Yuji Abe supports marketing of local and small and medium-sized businesses! Participated in “Skett”, an IP marketing service that provides advertising materials
*Wunderbar Co., Ltd.*
Press release: September 3, 2024
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Yuji Abe supports marketing of local and small and medium-sized businesses! Participated in “Skett”, an IP marketing service that provides advertising materials
*~More than 70,000 promotional materials for famous talents available at low prices for as little as one month! Support for gaining recognition and increasing sales with creative consulting~*
Wunderbar Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yoshito Nagao), which operates Skettt, a comprehensive IP marketing support service that specializes in gaining recognition and increasing sales for local and growing companies, is a tender company. We would like to announce that we have concluded a business
outsourcing contract with a professional. Through this partnership, it is now possible to use Yuji Abe’s promotional materials through “Skettt”.
*Yuji Abe joins “Skett”*
Through Skettt, Wunderbar hopes to create new market opportunities for both client companies and talent productions and expand the
possibilities of IP by providing the entertainment industry with a new means of advertising through DX. That’s what I think.
By signing a contract with Tender Pro Co., Ltd., which supports the concept of this service, we are now able to use images of Yuji Abe, who is newly active as a news reporter, for advertising materials.
* ▼About Yuji Abe*
*A total of over 250 materials were used for 4 costumes: 2 casual style patterns and 2 suit style patterns.
Possible plan
*URL*: https://skettt.com/talent/yuji-abe
*Talent profile*:
Born August 14, 1958 in Tokyo. He has had a diverse career as a news reporter and visiting university professor, and has appeared in many TV programs, movies, and commercials. Currently working as a regular reporter for “Gogosuma”. He also focuses on lecture activities, holding lectures all over the country on topics such as
“communication techniques” and “bullying issues.” He is expanding his activities not only in the entertainment industry but also in the fields of education and social contribution.
*Supporting local and small-to-medium sized businesses by hiring talent. Background of the birth of “Skett”*
Nowadays, with the spread of SNS, the amount of information people receive on a daily basis has increased, and it is becoming
increasingly important for all companies to differentiate themselves from competitors and create awareness.
However, until now, the use of talent recruitment, which is effective for increasing awareness and promoting PR, has been limited to major companies due to barriers such as high costs, time constraints, man-hours required to hire talent, and connections with agencies. Local businesses and small and medium-sized enterprises faced particular challenges in branding themselves.
Therefore, in order to provide comprehensive marketing support from the perspective of IP utilization to as many companies as possible, we have developed the comprehensive IP marketing support service “Skett.”
How “Skett” works
We, who work in the entertainment DX business, aim to improve the marketing of small and medium-sized businesses and local businesses by providing comprehensive support from planning and strategy planning to providing talent materials and verifying effectiveness.
*What is “Skett”, which solves corporate recognition and branding issues* “Skettt (https://skettt.com/)” is *
This is a comprehensive IP marketing support service* with over 100 affiliated offices and over 3,000 negotiable talents.
We have received formal evaluation from the Tokyo Metropolitan Small and Medium Enterprise Development Corporation and certification from the Japan SDGs Association, and specialize in marketing support mainly targeting small and medium-sized enterprises and local businesses.* We are doing so.
Features of “Skett”
* 1. No. 1 number of office partnerships, talent, and materials in the industry * ・Over 100 office partnerships
・More than 3000 negotiable talents
・More than 250 materials for each talent and templates other than image materials can also be provided.
* 2. Flexibility of usage period and conditions *
– Trial verification available from 1 month
・Materials can be provided as soon as the contract is signed. ・No need to write credits such as “〇〇 Ambassador”
・Optional options other than material utilization such as SNS posting, tie-up videos, ambassador contracts, etc. can be discussed.
* 3. Consulting/Planning *
・Consistent marketing support from planning and strategy planning to providing materials, implementing measures, and verifying
effectiveness
“Skett” aims to be a next-generation service that solves structural issues in the entertainment industry by digitizing the value of talent and digitally connects entertainment and companies in the next 5 to 10 years.
*Creative examples using “Skett”*
We will introduce a branding banner as an example of using “Skettt”. You can use the materials unlimitedly during the contract period for all other online and offline media, such as websites and SNS posts, as well as life-size panels and billboards.
By using pre-prepared materials in Skettt, you can make it look like you are wearing a specific product that was not shown at the time of shooting.
▼* Miki Fujimoto*
The following is an example of how Miki Fujimoto used an image taken while holding a smartphone to create an advertisement in which she appears to be holding an epilator.
Creative example of talent “Miki Fujimoto”
Original image of creative example of talent “Miki Fujimoto”
*About Wunderbar Co., Ltd.*
“Value as data,” such as copyrights, portrait rights, individuals themselves in the internet space, and the rights that arise from individuals, will become increasingly important as IP data in the future. Under these circumstances, Wunderbar believes that it is important to create a foundation for discovering new value from IP, and provides products that utilize IP, such as “Skett.”
We will work hard in the field of IP x technology to achieve our vision of “expanding the possibilities of IP and delivering shock and excitement to the world.”
*Company name*: Wunderbar Co., Ltd.
*Head office*: 10th floor, Spark SHIBUYA, 3-5 Udagawa-cho, Shibuya-ku, Tokyo *Representative*: Representative Director Yoshito Nagao
*Company URL*: https://wunderbar.co.jp/
*Skettt*: https://skettt.com/
*IP mag*: https://ipmag.skettt.com/
*TEL*: 03-6824-0597