Petcoto Foods and Haier jointly exhibit at “Interpet Osaka 2024” to promote frozen fresh pet food, a new food culture for pets
*PETOKOTO*
Press release: September 3, 2024
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Petcoto Foods and Haier jointly exhibit at “Interpet Osaka 2024” to promote frozen fresh pet food, a new food culture for pets
*~The theme of the exhibition is “From food to food. Choosing a second freezer for your dog”~*
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PETOKOTO Co., Ltd. (Representative Director and President: Taisuke Okubo, Head Office: Shinjuku-ku, Tokyo), which develops pet welfare brands such as frozen fresh pet food, is a subsidiary of Haier Japan Sales Co., Ltd. (Representative Director and President: Du
We will be jointly exhibiting at Japan’s largest pet trade fair, Interpet Osaka 2024, which will be held at Intex Osaka from September 20th (Friday) to September 22nd (Sunday). Under the theme of “From Feed to Rice,” the booth held a free Petcoto Foods tasting event, a trial session for a second freezer, and a “Plus Dog! Chance” where applicants will be given a Haier freezer and Petcoto Foods set by lottery. We will propose a new pet food culture that combines the rapidly growing frozen fresh pet food with second freezers. *
In Japan, we are now in an era where more than 90% of pet owners live indoors with their dogs and cats (*1), and pets are becoming part of the family. *
As a result, pet owners are becoming more health conscious, and their needs for the same services and products as us humans are increasing. As a result, an increasing number of pet owners want to feed their pets fresh and delicious food every day. Petcoto Foods started its service in 2020 as a pioneer of “frozen fresh pet food” that uses a low-temperature steam heating and quick-freezing method to lock in the original scent and nutrients of ingredients, as an alternative to dry and wet food.*
As of August 2024, the cumulative number of members has exceeded 100,000* . On the other hand, 20% of customers using regular flights stopped using the service due to the freezer being full.
Therefore, in collaboration with Haier, Interpet will propose a new option of “dedicated/combined second freezer for pets” and work to develop pet food culture in Japan through frozen fresh pet food. *1 General Incorporated Association Pet Food Association 2020 National Dog and Cat Breeding Status Survey
* ■Overview of Interpet Osaka*
Exhibition name: Interpet Osaka 2024
Date: September 20th (Friday) to 22nd (Sunday), 2024 *The 20th is a business day Location: Intex Osaka
Site URL: https://interpets-osaka.jp.messefrankfurt.com/osaka/ja.html
* ■Main exhibit contents*
Part 1. Exhibition and experience session of each service and tasting session We will be exhibiting a free tasting of frozen fresh pet food developed by Petcoto Foods and Haier’s second freezer.
* ・Petokoto Foods: Frozen fresh pet food *
* ・Haier: Second freezer experience session (107L front-opening freezer: left, 138L front-opening freezer: upper right, 33L
front-opening freezer: lower right) *
*Part 2. A gift campaign where you can win wonderful presents* Everyone who visits the booth can apply for a gift campaign where they can win a second freezer and Petcoto Foods. Please come visit our booth.
* *Gift details*
・One each of Haier 138L, 107L, and 33L front-opening freezers and a set of 12 pieces of frozen fresh pet food from Petcoto Foods will be won by lottery for 3 people in total.
* *How to apply*
Step1. Get an original eco bag at the booth!
Step2. Register on LINE from the enclosed flyer
Step3. Apply for the set you want from the application form posted after registration and you’re done!
Application period (September 20th to September 30th)
* *Winner confirmation date*
We will contact you via the email address you entered when applying around October 3rd (Thursday).
*For booth visitor benefits and conditions, please check the details at the booth on the day. The quantity of collaboration goods is limited.
* ■About PETOKOTO Co., Ltd.*
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Our CEO, Okubo, was not fond of dogs and cats until three years ago when he started his business, but after meeting a dog, he fell in love with animals and started thinking about social issues such as delays in digitalization and culling issues. I started my business in 2015 to solve these negative problems. *
Currently, we operate OMUSUBI, a matching site for rescued dogs and cats as a place to meet people, pet life media “Petokoto Media” as an information place, and “Petokoto Foods” as a place to eat. We aim to become a pet life concierge that supports pets throughout their lives while co-creating with companies, such as operating a Shinkansen exclusively for pets for the first time.
IVS LAUNCHPAD, Japan’s largest startup pitch contest, won for the first time in pet service history
The scene at “NAHA2022” captures PETOKOTO’s feelings.
Please take a look at this video.
https://www.youtube.com/watch?v=-rhT0IMCTOo
* 【Company Profile】*
Company name: PETOKOTO Co., Ltd.
Location: 2-8 Yotsuyamotoshiocho, Shinjuku-ku, Tokyo WEEK Yotsuya Representative: Representative Director and President Taisuke Okubo Establishment date: March 23, 2015
Capital: 307,100,647 yen
Homepage: https://corp.petokoto.com
Business details:
・Fresh pet food “Petokoto Foods” https://foods.petokoto.com/ ・Pet Life Media “Petokoto Media” https://petokoto.com/
・Protected dog and cat matching site “OMUSUBI” https://omusubi-pet.com/
* -Awards-*
IVS LAUNCHPAD 2022 NAHA Winner (first in pet service history) Toyo Keizai Amazing Venture 100 (first in dog food service history) 2020 Good Design Award (first in dog food service history)
Special Award at the “Supernatural Generation Award” sponsored by the Ministry of Internal Affairs and Communications (first in the history of dog food service)
Nikkei Trendy Startup Award Excellence Award (first in pet service history)