Hanamaruki Co., Ltd.
Interest in the fermented seasoning “Salt Koji” is increasing! Search frequency and number of posted recipes for “Salt Koji” are increasing year by year – Based on survey data from Japan’s largest recipe video media “DELISH KITCHEN” –
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Hanamaruki Co., Ltd. (Headquarters: Ina City, Nagano Prefecture, President: Shuichiro Hanaoka), a miso and brewed product manufacturer, is a subsidiary of Every Co., Ltd. (Headquarters: Minato-ku, Tokyo), which operates Japan’s largest recipe video media “DELISH KITCHEN.” , President and CEO: Taisei Yoshida), we would like to announce the search frequency for “Salt Koji” in “DELISH KITCHEN” and the trends in the number of published recipes using “Salt Koji”.
The search frequency for “Salt Koji” has increased by approximately 2.4 times between 2018 and 2024, and the number of published recipes has increased by approximately 4.4 times, and interest in the fermented seasoning “Salt Koji” is increasing year by year. It represents that.
Since its founding in 1918, Hanamaruki has provided fermented foods centered on miso, and since developing and releasing liquid shio-koji (manufacture patented) in 2012, Hanamaruki has continued to offer liquid shio-koji. We are mainly working to popularize salt and koji. Shio-koji is a versatile seasoning that has the effect of tenderizing meat and fish and bringing out its flavor, and can be used in a variety of dishes.We are continually disseminating information on its characteristics and how to use it.
We believe that the data from this “DELISH KITCHEN” show that the awareness of salt and koji has increased and that Hanamaruki’s efforts are bearing fruit.
Hanamaruki will continue to spread the word about the appeal of Shio-Koji, an ancient Japanese seasoning, and contribute to a richer diet.
-Survey overview-
Survey target: Data related to “Salt Koji” in “DELISH KITCHEN” Survey period: 2018 to the end of July 2024
Research cooperation: Every Co., Ltd. (“DELISH KITCHEN” operating company) -Survey results-
● Search frequency for “Salt Koji”: Search frequency for “Salt Koji” will increase approximately 2.4 times from 2018 to 2024
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●Number of published recipes: The number of recipes using “Salt Koji” also increased by approximately 4.4 times during the same period. [Image 2
-The reason why salt koji is popular-
Shio-koji has the characteristic of “bringing out the flavor of the ingredients” due to the action of enzymes contained in koji, and can be used in a wide range of ways, from seasoning meat and fish to seasoning simmered and stir-fried dishes.
Furthermore, Hanamaruki has developed “Liquid Shio-Koji” which liquefies granular Shio-Koji to make it “easy to pickle,” “easy to mix,” and “easy to dissolve,” making it easier to use when cooking. We believe that the spread of this liquid type is a factor in spreading the recognition and use of shio-koji. Furthermore, we will be releasing a new “Reduced Salt Liquid Shio Koji” with 50% less salt from September 2024. It is recommended not only for those who are concerned about salt content, but also for those who want to enjoy a variety of seasonings as it goes well with other seasonings. By increasing the variety of Shio-Koji, Hanamaruki will further spread the fermented seasoning “Shio-Koji” to the world.
★Recipe ranking using “Salt Koji” (in “DELISH KITCHEN”)
1st place: Brightly colored ♪ beef steak skewers
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2nd place: Soft and juicy ♪ Microwave salted koji kakuni
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3rd place: Lightly salty ♪ Salted pork soup with lots of ingredients [Image 5
4th place: The melty eggs are exquisite♪ Hide-and-seek oyakodon [Image 6
5th place: Tender and juicy with frozen seasoning♪ Deep-fried chicken with salted malt
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[About DELISH KITCHEN]
Recipe video media that has the No. 1 number of recipe videos in Japan (*) and is used by over 35 million people.
The recipes are all created by food professionals such as registered dietitians, with the concept that “anyone can easily make delicious recipes,” and there are over 50,000 recipes in total. In addition, there are features that make everyday shopping more profitable and convenient, such as distributing special offers and coupons from nearby stores, a system that allows you to order the ingredients needed for the recipe you want to make from an online supermarket with one tap, and a design that makes it easy to use. We provide services that enrich your dining table, such as highly functional original kitchen tools and frozen home delivery bento meals that deliver nutritionally balanced meals supervised by registered dietitians to your home. (*) In-house research (number published on the app, as of February 24, 2022)
[About Hanamaruki Co., Ltd.]
Since our founding in 1918, we have developed a wide range of approximately 400 types of products, from home to commercial use, based on our corporate philosophy of “valuing materials and manufacturing.” With the phrase “Hanamaruki for miso”, we have been delivering traditional Japanese foods such as miso and salt-koji to our customers. We are actively taking on the challenge of developing unique products such as “Liquid Shio-Koji” and “Sugu Umami Cup Miso Soup.” Last year, we launched a new brand, Hanamaruki Jozo Koji Laboratory, with the concept of – Pursuing the possibilities of koji and creating the future of koji. Going forward, we will further accelerate our global expansion and contribute to healthy and delicious meals around the world with our skills and cutting-edge technology in fermented foods.