[Inova Co., Ltd.]
[Rebroadcast due to popular demand] Free webinar “B2B email marketing strategy in the ABM era – The key to success is not the open rate or click rate” will be held on Wednesday, September 18th
*Inova Co., Ltd.*
Press release: September 3, 2024
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[Rebroadcast due to popular demand] Free webinar “B2B email marketing strategy in the ABM era – The key to success is not the open rate or click rate” will be held on Wednesday, September 18th
*The popular free webinar on email marketing and ABM will be rebroadcast from 12:00 on Wednesday, September 18, 2024. *
Innova Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Jun Munakata, hereinafter referred to as Innova) is entitled “B2B email marketing strategy in the ABM era – The key to success is not the open rate or click rate.” A free webinar will be held from 12:00 on Wednesday, September 18, 2024. This seminar is a rebroadcast of the seminar held in August 2024. In response to many requests, we have decided to rebroadcast the program.
Click here to apply for this seminar
Email marketing is still one of the most important measures in BtoB marketing. However, simply measuring traditional metrics such as open rates and click rates does not lead to the ultimate goal of sales.
Therefore, in this seminar, we will introduce an innovative BtoB email marketing strategy that focuses on business negotiations and orders, based on the perspective of account-based marketing (ABM).
What are the new metrics that overturn the old common sense that “email marketing is successful if the open rate and click rate are high” and lead to true success? We will tell you that the true value of email marketing lies in building deep relationships with your target accounts.
We will reveal the essential success factors that are often overlooked by traditional methods, and we will also discuss the secret to creating an organization that strengthens the collaboration between marketing and sales. Furthermore, we will introduce innovative approaches that effectively utilize ABM strategies. We provide not only theory but also real success stories.
Recommended for these people
– A marketing department manager who is trying to improve email open rates but is not seeing sales.
– People in charge of sales planning departments who are interested in ABM but are hesitant because they don’t know how to put it into practice.
– Sales department managers who want to strengthen collaboration between marketing and sales, but don’t know how to do so effectively – A CMO (Chief Marketing Officer) who feels the limits of
traditional BtoB marketing methods but is looking for a new approach. – A marketing manager at a startup who is paying attention to the latest trends in digital marketing but is wondering how to incorporate them into their company’s strategy.
Event overview
*Date and time:*
Wednesday, September 18, 2024 12:00-12:30
* venue:*
Online event
(Zoom link will be provided to those who have applied)
*Participation fee:*
free
*Application:*
Please apply from the URL below.
https://innova-jp.com/seminar/p-webinar/email-marketing-strategies-for-the-abm-era
Speaker
*Innova Co., Ltd. Representative Director, President and CEO* * Jun Munakata *
Graduated from Fukushima Prefectural Asaka High School and Faculty of Letters, University of Tokyo. MBA (majoring in marketing) from the Wharton School of the University of Pennsylvania. Joined Fujitsu in 1998, and gained extensive experience in North American business operations, including operational development, pricing strategy, and subsidiary business management.
After studying abroad for an MBA, he changed jobs because he wanted to start an Internet business, and started a logistics business at Rakuten, and was in charge of launching social media marketing at Nexpass (currently Torchlight). At NEXPASS, as the business
development manager, he organized a partnership with an American venture company.
In June 2011, he established Innova Co., Ltd., a content marketing support company, and became the representative director.
Innova will continue to plan and hold useful webinars to help resolve sales and marketing issues and concerns in BtoB businesses.
Click here for a list of Innova seminars We hold many seminars that are useful for BtoB business.
About Innova Co., Ltd.
Innova provides a web marketing service called “content marketing” and supports companies’ overall digital marketing. Using content marketing as leverage, we will support the strengthening of competitiveness and globalization of Japanese companies.
Company name: Innova Co., Ltd.
Address: 7th floor, NBC Annex Ichigaya Building, 9-1 Ichigaya Funakawaramachi, Shinjuku-ku, Tokyo
Established: June 2011
Representative: Atsushi Munakata, Representative Director
Website: https://innova-jp.com/ (corporate site)