[LINE Research] Using a transportation IC card is overwhelmingly the most popular method of paying train fares among all age groups. “Smartphones” are high among people in their 20s and 30s
*LINE Yahoo Inc.*
Press release: September 3, 2024
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[LINE Research] Using a transportation IC card is overwhelmingly the most popular method of paying train fares among all age groups. “Smartphones” are high among people in their 20s and 30s
*LINE Research conducts a survey on train usage among people in their teens to 60s nationwide*
LINE Yahoo, Inc. (hereinafter referred to as LINE Yahoo) operates LINE Research, a research platform exclusively for smartphones, based on the company’s largest active research panel in Japan, with over 6.5 million people.
In “LINE Research,” we surveyed men and women in their teens to 60s across the country about how they pay train fares and how they spend their time on the train.We would like to inform you of the results. .
*Details of the survey results can be viewed on LINE Research’s research media “Research Notes.”
https://lin.ee/CpjYL2y/bvbv/pr
*Please check the graph images in this release from “Download Press Release Materials”.
* ■Transportation IC cards are overwhelmingly the most popular method of fare payment among all age groups. “Smartphones” are high among people in their 20s and 30s*
We asked them about what they usually hold up or take out at the ticket gate when they take a train, and how they pay the fare.
Overall, the use of transportation IC cards came in first place with an overwhelmingly high rate of just under 60%. Second place was followed by “smartphone” at 15%, followed by “magnetic ticket” at 11%. Additionally, 20% of people said they “don’t usually take trains.” The rate was particularly high for those in their 30s and above, exceeding 20%.
Among all age groups, “transportation IC cards” ranked first with over 50% to just under 70%. The highest percentage was among teenagers at 69%. Additionally, 17% of teenagers use magnetic tickets, which is higher than other age groups. The rate was particularly high among teenage males, exceeding 20%.
The preference for smartphones was over 20% among men and women in their 20s and men in their 30s. After the age of 20, the percentage tended to decrease as the age increased.
Looking at the results by gender, the percentage of women using transportation IC cards was higher than that of men. “Smartphones” and “magnetic tickets” were in the 10% range for both men and women, but men were slightly more likely to use them.
Although not shown in the graph, by area, the Kanto and Kinki regions had a high percentage of respondents using transportation IC cards, in the upper 60% range. Additionally, the percentage of people using smartphones was over 20% in the Kanto region, higher than in other areas.
“Magnetic tickets” were in the high 10% range in the Hokkaido, Tohoku, Chubu, and Chugoku regions, which was higher than in other areas.
The percentage of people who “don’t usually take trains” was highest in the Shikoku region, at approximately 60%.
* ■The top ways to spend time on the train are “looking at the outside scenery,” “listening to music,” and “viewing/posting on SNS” by a close margin*
We asked people who usually ride trains what they often do while on the train.
“Looking at the scenery outside” ranked first overall with over 30% of respondents. Following in second place were “listening to music,” “viewing/posting on SNS,” “sleeping,” and “playing games on a smartphone,” with a narrow margin in the low 20% range.
By gender, women were more likely to “look at the scenery outside,” “view/post on SNS,” “exchange messages with
family/friends/acquaintances,” and “converse/chat with
family/friends/acquaintances.” ”, there was a large difference of around 10 points each.
On the other hand, the percentages for men were higher for “playing games on smartphones” and “watching YouTube,” with a difference of more than 7 points for both.
Looking at women by age, over 40% of women in their teens and 50s to 60s said they “look at the scenery outside.” “Viewing/posting on SNS” was in the low 50% range for women in their teens to 20s, and over 40% for women in their 30s. Additionally, among women in their teens and twenties, over 40% of respondents said they “sleep,” ranking in the top five.
Next, looking at men by age group, “Playing games on smartphones” ranked first among male teenagers with a high rate of 40%. Even men in their 20s to 40s are in the top 2 at around 30%.
“Watching YouTube” was the highest among men in their 20s, coming in at 5th place with over 30%.
“Viewing websites” ranked 4th among men in their 30s, and
“Viewing/posting on SNS” ranked in the top 3 among men in their 10s to 30s.
Among men in their 50s and 60s, there is a difference between men in their 40s and under, with “looking at the scenery outside,” “sleeping,” and “checking the news/visiting news sites” ranking high.
In addition, “listening to music” tends to be higher as the age group gets younger, with both men and women ranking 2nd in their teens to 20s, and 1st in their 20s.
“Checking the news/visiting news sites” was ranked in the top five for men in their 30s and older and women in their 50s and 60s.
[About the survey]
Smartphone web survey targeting LINE users
Survey target: Men and women aged 15 to 69 from all over Japan Implementation period: August 2, 2024 to August 6, 2024
Valid number of collections: 5255 samples
*Weight back the gender and age composition ratio to match the market. *The numbers in the table/graph are rounded to the first or second decimal place, so the total may not add up to 100%, or the same percentage may look different.
* [About “LINE Research”] *
LINE Research is a research platform for the smartphone era that aims to maximize business development and marketing activities for companies. Of the more than 6.5 million active monitors, 50% are between the ages of 10 and 29*, and it is also possible to conduct surveys with low incidence rates for students and young people. Additionally, unlike traditional survey panels, it is possible to contact people with little interest in research, making it possible to collect more general opinions. Since it is delivered via LINE push notifications, it is not only easy for users to respond in real time, but the screen design makes it easy to respond on smartphones, making it possible to conduct the survey effectively.
*As of August 2024
“LINE Research” official website:
https://www.lycbiz.com/jp/service/line-research/
LINE Research provides the results of quarterly trends surveys as well as free reports of past surveys. If you are interested, please see the URL below.
Research report/material request form: https://biz.line-research.line.me/pr_dl