Mightia x Tipness
First joint project. “Lessons to prevent eye and body frailty” developed by an ophthalmologist and a fitness trainer will be held for free at 8 Tipness stores near Tokyo on Monday, October 14th (holiday). *Tipness Co., Ltd.*
Press release: September 3, 2024
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Mightia x Tipness
First joint project. “Lessons to prevent eye and body frailty” developed by an ophthalmologist and a fitness trainer will be held for free at 8 Tipness stores near Tokyo on Monday, October 14th (holiday). Tipness Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Okabe) operates comprehensive fitness clubs and 24-hour training gyms mainly in the Kanto, Kansai, and Tokai regions.
As a special project commemorating Eye Protection Day on October 10th, which conveys the importance of eye health and healthy eyes, Senju Pharmaceutical Co., Ltd. (Headquarters: Osaka), which develops the eye drop brand “Mightia”, will Osaka City, Representative Director and President: Yoshida
The first collaboration with Shuhei (hereinafter referred to as Senju Pharmaceutical), “Lessons to prevent frailty of the eyes and body” will be held for free on October 14, 2024 (Monday, holiday) at 8 Tipness stores near Tokyo.
Frailty refers to a state in which physical and mental vitality decreases with age. In today’s super-aging society, early detection and prevention of frailty is important. In this project, we focused on this frailty, and ophthalmologist Rui Hiramatsu and tipness trainer Takayuki Mukai jointly developed a lesson program with the aim of “countermeasures against frailty in the eyes and body.”
The program uses conditioning methods provided by Tipness, such as exercises to focus the eyes, beautiful posture exercises to reduce the burden on the eyes, and stretches that can be expected to reduce eye fatigue, while linking the eyes and whole body exercises, and is entirely original. The lesson will be organized as follows.
This year, Tipness is “HAPPINESS”
With the slogan “TIPNESS”, we are working to bring smiles to people’s daily lives. Pleasant communication through healthy eyes brings smiles. We hope that this collaboration will be one of the
opportunities to create smiles.
* ■Event overview *
Program name: Lessons to prevent frailty of eyes and body
Date: October 14, 2024 (Monday/Holiday) *Holding times vary depending on the store.
Holding stores: 8 Tipness stores in and around Tokyo (Oji store, Komazawa University store, Sangenjaya store, Higashi-Shinjuku store, Nerima store, Kawaguchi store, Tip. Cross)
TOKYO Ikebukuro, Tipness Marunouchi Style)
Application start: Tuesday, September 3, 2024 (advance reservation required) Application method: Apply at the front desk of the holding store or by phone at the listed store.
Participation fee: Free (both Tipness members and non-members can participate) Sponsor: Senju Pharmaceutical Co., Ltd., Tipness Co., Ltd.
See details
* ■Program details *
This is a 45-minute group lesson in the studio that includes warm-ups for your eyes and body, as well as full-body exercises that use your eyes. It consists of simple exercises that do not take up much space so that you can repeat them at home.
1. “Warming up the eyes”
2. “Warming up your back”
3. “Up and down movement to focus the eyes”
4. “Airplane exercise to focus your eyes”
5. “Beautiful posture exercises that reduce the burden on the eyes” 6. “Balance exercise to reduce eye strain”
7. “Refreshing stretch for eyes”
8. “Eyelid conditioning”
* ■Program developer profile *
Professor Rui Hiramatsu
*Ophthalmologist, Vice Director of Nihonmatsu Eye Hospital*
He assumed his current position after serving as an assistant professor at Showa University and director of the ophthalmology department at Higashi-Omiya Medical Center in Saino-Kuni. We disseminate eye health information on TV, radio, magazines, books, etc.
Takayuki Mukai Trainer
* Personal trainer certified by the National Strength and Conditioning Association / Manager, Human Resources Development Department, Tipness Co., Ltd.*
Engaged in the development of group lessons and personal programs, and the construction of training curriculums. Responsible for developing fitness knowledge and teaching skills among all employees.
* ■About Senju Pharmaceutical’s OTC drug* brand “Mightia” *
“Mightia” was launched in 1965 (Showa 40) as Japan’s first tear-type eye drop, focusing on tears, which are “God’s eye drops.” Currently, “Mightia” is being offered as Senju Pharmaceutical’s OTC drug* brand in response to the changing needs of the times.
*Medicines that can be purchased without a prescription at pharmacies, drug stores, drugstores, etc.
https://www.senju.co.jp/consumer/mytear/
* ■ Tipness Co., Ltd. Overview *
Headquarters: 3rd floor, Nippon TV Yonbancho Building 1, 5-6 Yonbancho, Chiyoda-ku, Tokyo 102-0081
Founded: October 1986
Representative: Tomohiro Okabe, Representative Director and President Business content: Management of fitness clubs
Number of stores: 143 directly managed stores, 3 franchise stores, 11 contracted facilities (including designated management)
Through active collaboration with companies, including this joint project, Tipness will respond to the needs of society and realize its corporate philosophy of “proposing and providing a healthy and comfortable lifestyle.”