HERALBONY will open a store at the art event “SHIBUYA PARCO ARTWEEK 2024” held at Shibuya PARCO from September 12th!
*Heral Bonnie*
Press release: September 3, 2024
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HERALBONY will open a store at the art event “SHIBUYA PARCO ARTWEEK 2024” held at Shibuya PARCO from September 12th!
*We sell limited edition T-shirts, which are only available in 15 pieces in the world, and new bags. The exhibition period is until September 24th*
*
The art lifestyle brand “HERALBONY” operated by Heralbony Co., Ltd. (hereinafter referred to as “Heralbony”) will be held at Shibuya PARCO “SHIBUYA” from September 12th (Thursday) to September 24th (Tuesday). We will be opening a pop-up store as part of the “PARCO ARTWEEK 2024″ project. HERALBONY is a new line with the utmost respect for art. ISAI’s new item, 2 types of bags, and to commemorate the brand’s first store opening at Shibuya PARCO, we have a number of art items available, including a limited edition of 15 T-shirts with serial numbers. Enjoy shopping while feeling the energy of art. *
* ■Store opening overview*
Period: September 12th (Thursday) to 24th (Tuesday), 2024
Location: Shibuya Parco 1F POP UP SPACE “The window”
Business hours: 11:00-21:00
* ■Product introduction*
* ｟Pre-order item｠HERALBONY ISAI Bag (S)(M)/Comes with 1 art piece *
* “HERALBONY ISAI” is a new line with the utmost respect for art. * Photography: Yuriko Takagi
“HERALBONY” where people and art become one, going beyond the framework of “viewers” and “objects to be viewed”
ISAI”. It was born from the novel idea that the art itself becomes the main character, and the wearer and the person who holds it become the “device that carries the art.”
The bag becomes a “device for transporting art,” allowing the person who carries it to become the curator and freely replace the silk-woven art pieces. Using the highest quality cowhide, every step from material selection to cutting, sewing, and inspection and shipping is manufactured in Japan. Comes with 1 art piece (7 types of art available. Please choose the product that comes with your favorite art).
*Delivery is scheduled for mid-October or later.
*S size*
Price: 96,800 yen (tax included)
Size: W190mm x H265mm x D60mm
Material: Bag cowhide, art piece silk/wool
Country of manufacture: Japan
*M size*
Price: 132,000 yen (tax included)
Size: W355mm x H265mm x D100mm
Material: Bag cowhide, art piece silk/wool
Country of manufacture: Japan
* Art using art pieces *
Michiyo Yaegashi “Origami”
Midori Kudo “(Untitled) (Black)”
Yu Takada “Maze”
Masahiko Kimura “Kirin 2”
Takeshi Shimizu “Sky and Whale”
Shigaku Mizukami “Title unknown”
Sanae Sasaki “(Untitled) (Circle)”
* Shibuya PARCO opening commemorative “Kirin 2” limited edition T-shirt with serial number (limited to 15 pieces) *
Create your own special piece, just like collecting art.
HERALBONY’s “Limited T-shirt with serial number” is a special art T-shirt produced in limited quantities. Each piece has a serial number, and there is only one item with the same number in this world. To commemorate the store’s opening at Shibuya RACRO, limited art “Kirin 2″ has been released. Don’t miss out on the limited art T-shirts that can only be purchased here.
Price: 33,000 yen (tax included)
Size: free
Country of manufacture: Japan
Material: cotton
*Used art*
* Artist name: Masahiko Kimura (Atelier Yaho!!) *
* Title: Kirin 2*
The uniquely created cuneiform-like brush strokes (commonly known as “kyunicuni”) are meticulously arranged with rich colors, creating a three-dimensional depth within the pleasant distortion of the outline. The sense of realism is so great that it is hard to believe that these were created by looking at flat motifs in photographs. While muttering the narration of his favorite TV show, he draws rapidly with such forceful pressure and speed that it would tear normal drawing paper. Although his works have been praised both domestically and
internationally, he himself is indifferent to the noise of the outside world.
* Shibuya PARCO pre-sale: Mini tote bag *
A mini tote bag with art printed on recycled nylon fabric. It features a soft silhouette and is useful as a fashion accent regardless of the season. Despite its compact size, it can securely store essentials such as your wallet and smartphone. There is a pocket on the inside, and the bag has a functional design that allows you to close the bag with a snap button. The lightness and casual atmosphere unique to nylon material add color to everyday situations such as walking and shopping.
Price: 19,800 yen (tax included)
Size: W320mm x H230mm x D100mm
Country of manufacture: Japan
Material: Recycled nylon
* ■List of art artists*
Gaku Shimizu / Yu Takada / Sanae Sasaki / Masahiko Kimura / Shiraku Mizukami / Michiyo Yaegashi / Midori Kudo / Minami Takahashi / GAMON / Fukui
Masahiro / Koichi Tsuchiya / Kenoru Iga / Miyuki Higo / Yufu Mitani / Kaede Wajima / Satoru Kobayashi / Yukio Watanabe / Takashi Anzai / Kira Yaegashi
/ Yasuhiro Kobayashi / Taisuke Kinugasa / Ayako Kawabe / Mochito Fujita / Hirohiro Suzuki / Keisuke Mori / Hiroshi Yoshida / Seisuke Wada / Teppei Kasahara / Sugawara
Kei / Ryo Nakao / Kanta Wajima / marina
* ■In-store gift campaign*
In addition, for customers who visit the store and follow the HERALBONY official Instagram, we will send a message saying “HERALBONY ISAI
We will give you an “Art Piece Card” as a gift.
You can enjoy a special experience as if you were holding a piece of art in your hands.
Choose your favorite art piece card, put it between the mounts and take it home.
*Since quantities are limited, it will end as soon as it runs out.
* [Overview of Heralbony Co., Ltd.] *
Heralbony is a company whose mission is “to make you stand out.” We manage the licenses of more than 2,000 pieces of art data drawn by domestic and international artists, mainly those with intellectual disabilities, and are developing them into a variety of businesses. Rather than providing support, we work as equal business partners, respecting the artist’s wishes while proceeding with the project, and building a system to pay them fair royalties.
In addition to the lifestyle brand “HERALBONY,” we also have an account business that supports corporate DE&I promotion through planning and production of products and spaces, creative production that accurately conveys initiatives, and employee training programs, and an art gallery in Morioka that challenges new “common sense.” HERALBONY
We are developing a multifaceted business, including an art business that operates “GALLERY”. By delivering “distinctness” to society in various forms, we aim to change the image of “disability” and create a society where 8 billion people with uniqueness can live as they are.
Company name: HERALBONY Co.,Ltd.
Location: 2-38 Kaiunbashidori, Morioka City, Iwate Prefecture Representative: Takaya Matsuda, Futo Matsuda
Corporate site: https://www.heralbony.jp
Online store: https://store.heralbony.jp/
* [Overview of art lifestyle brand “HERALBONY”] *
Transforming society through art. HERALBONY, a brand that creates new culture
Art born from the strong identity of a unique artist.
The in-house brand “HERALBONY” operated by Heralbony Co., Ltd. aims to create a new culture in society through products that pursue the expression of living.
Online store (store information here): https://heralbony.com/ Request for copyright notice in art data:
All image data of artworks published in this document are valuable works of copyright holders. When using these photos, please be sure to include the title of the work and the artist’s name.