Startbahn will hold the art festival “Moon Art Night Shimokitazawa 2024” again this year, following last year’s event, which attracted more than 400,000 visitors.
*Start Barn Co., Ltd.*
Press release: September 3, 2024
**
Startbahn will hold the art festival “Moon Art Night Shimokitazawa 2024” again this year, following last year’s event, which attracted more than 400,000 visitors.
*Held by FUN FAN NFT, an updated version of NFT stamp rally and NFT ticket sales*
* Startbahn Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, Representative: Taihei Shii, hereinafter referred to as Startbahn) is a subsidiary of Odakyu Electric Railway Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Suzuki)
Shigeru (hereinafter referred to as Odakyu Electric Railway) and the Shimokitazawa Shopping Federation will co-host an art festival with the theme of “moon” in the city of Shimokita from September 13th (Friday) to September 29th (Sunday), 2024. “Moon Art Night
Shimokitazawa
2024” will be held. After last year’s event, which attracted more than 400,000 visitors, this year’s goal is to become an autumn tradition that will further enrich your stay in the Shimokita area while fostering community.
As part of this, we have prepared an NFT stamp rally that you can enjoy while touring the city, and art works that can only be seen by paid NFT ticket holders.These measures include Startbahn’s FUN FAN NFT will be used. Through this initiative, we aim to allow people who have never encountered NFTs to easily and easily experience the unique fun of NFTs. *
* ■ Overview of “Moon Art Night Shimokitazawa 2024” *
On an autumn night of art, a total of five art groups will be displayed at various venues around the Shimokita Railroad District, including an outdoor installation of the project’s symbolic works, “Moon” and “Rabbit,” as well as works that will be exhibited for the first time in Japan. You can view it at In addition, this is a 17-day event where you can enjoy the entire city of Shimokitazawa through art, including special events and limited menus organized by the Shimokitazawa Shopping Federation and local stores, paid content to further enjoy this event, and an NFT stamp rally.
This event is an art festival that was started to help local players communicate their appeal and create excitement. This is the third time the event has been held, following last year, when about 400,000 people*1 visited the city.The number of local stores and organizations that supported the project was about 70, double the number from last year, and the total number of plans was about 90.
*1 Calculated based on smartphone location information using KDDI Location Analyzer
“Moon Art Night Shimokitazawa 2024” Overview
[Event name] Moon Art Night Shimokitazawa 2024
[Date] September 13th (Friday) to September 29th (Sunday), 2024 Times vary depending on each facility. Outdoor event will be held in light rain, canceled in case of rain
[Location] Shimokita railway town, facilities and stores in the Shimokita area [Sponsor] Odakyu Electric Railway Co., Ltd., Shimokitazawa Shopping Federation, Startbahn Co., Ltd.
[Sponsored by] Setagaya Ward
[Support] Tokyo Metropolitan Foundation for History and Culture Arts Council Tokyo [Support for creating the appeal of art and culture] [Art works exhibition] All days 15:00-21:00
[Admission fee] Free (some charges apply)
Please see below for details about paid tickets that allow you to enjoy this event even more, including admission to the rooftop of Higashikitazawa Station and the basement of Setagaya-Daita Station.
https://www.funfan-nft.com/event-detail?event_id=3ff24abe-d105-4fa1-8ff2-f78977e3b671
Details such as plans by local players will be announced on the Moon Art Night Shimokitazawa 2024 website.
https://moonartnightfes.com/
British artist Luke Jerram’s “Museum of the Moon” is a symbolic work of this project.
■ Overview of measures using FUN FAN NFT
“Moon Art Night Shimokitazawa 2024” will feature an NFT stamp rally that you can enjoy while touring the city, and an exhibition area that only paid NFT ticket holders can enter.
FAN NFT will be used. FUN FAN NFT has updated several functions in line with this event.
1 NFT stamp rally “Otsukimi Stamp Rally”
The NFT stamp rally is an initiative to collect NFTs limited to this festival while walking around the streets of Shimokitazawa using the rabbit-themed Odakyu Electric Railway’s child-rearing support mascot characters “Mokoron” and Tanukyun & Friends’ “Raviyan.” We will also prepare bonus NFTs that can only be obtained by those who collect all NFTs during the period. Please note that a paid ticket is required to participate in the “Otsukimi Stamp Rally”.
This measure includes expanded FUN FAN
NFT bonus feature is utilized. Using this feature, operators can set multiple bonus conditions within the same event, allowing them to present a wider range of model routes to visitors.
2 Paid NFT ticket
At this festival, we will be selling three types of paid NFT tickets, including admission to some venues and limited-time experiences. The “Standard Ticket” is a great value ticket that includes admission to the exhibition area, participation in the digital art NFT stamp rally, as well as tote bags sold exclusively at this event and discounts at participating stores. For those who only want to enjoy art viewing, we also offer a “Light Ticket,” which includes admission to the exhibition area and participation in the digital art NFT stamp rally. Furthermore, for those who want to support the holding of this festival, we will also have a “Support Ticket” (the benefits are the same as the standard ticket, plus a limited NFT from 3D avatar NFT “Metaani”, which has been participating since the first year). Standard tickets and light tickets offer single tickets and pair tickets. If you are visiting with 3 or more people, please purchase multiple tickets and share them with your companions.
Can be transferred within the FAN NFT service. This is FUN FAN This is possible with NFT’s new transfer feature. By using this function, businesses can facilitate the transfer of NFTs between users, and even collect new information on the users at the transfer destination.
Click here for ticket details.
https://www.funfan-nft.com/event-detail?event_id=3ff24abe-d105-4fa1-8ff2-f78977e3b671
3 Artist NFT of exhibited works
At this festival, in addition to the NFT stamp rally, artist NFTs will also be distributed at some art exhibition locations. In addition to digital works related to the exhibition, artist NFTs store audio guides of the works by the artists themselves that can only be heard by NFT holders.
This measure uses the work attachment file function, which attaches files to NFTs that can only be viewed by NFT holders. Up to 5 images, videos, audio, PDFs, etc. can be stored, and it is also possible to make conversation articles and surveys privately available. This allows for more complex benefit measures and increases the incentive for visitors to visit.
■ About Startburn Co., Ltd.
Startbarn is a company that aims to realize a more prosperous society by providing the technology needed by artists and everyone involved in art around the world. We are building Startrail, a blockchain infrastructure that supports the reliability and authenticity of artworks and the inheritance of their value.
[Official website] https://startbahn.io
■ About “FUN FAN NFT”
This is an NFT marketing solution that connects the real world and digital using QR codes. Users can obtain NFTs with a very simple user experience by simply scanning a QR code, without going through complex NFT-specific steps. Event organizers can connect with more fans and build relationships in the arts, entertainment, and tourism fields. This app is operated by Startbahn and utilizes the blockchain infrastructure for art, “Startrail.”
[Official website] https://funfan-nft.com/lp
■ About Startrail
It is a blockchain infrastructure for art that Startburn is leading the construction of. We aim to ensure the reliability and authenticity of works, and ultimately support the inheritance of value.
NFTs issued on Startrail can record various information and data related to the value of the work, such as information about the business that issued the NFT, as well as subsequent exhibitions, transactions, restorations, and appraisals. In addition, the rules set for secondary distribution and use of works are carried over across services, allowing for long-term management of works. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated. We support a variety of work formats, including physical works such as paintings and sculptures, as well as digital works based on data such as images, video, and audio, and even installations.
[Official website] https://startbahn.io/startrail
■ Contact information regarding this press release
Startburn Co., Ltd.
Public Relations
pr@startbahn.jp
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* “QR code” is a registered trademark of DENSO WAVE CORPORATION.