Ezaki Glico Co., Ltd.
Ezaki Glico Co., Ltd. “Almond Effect” new TV commercial “Grain? Milk?” begins airing nationwide from September 4th (Wednesday)
~If you want to get nutrition from almonds, should you choose grains? Is it milk? ~ Kenichi Takito appears from a giant almond grain! Check out Hana Matsushima’s gorgeous “Almond Charge!” pose with the “Almond Effect” in her hands!
……
Ezaki Glico Co., Ltd. will begin airing a new TV commercial for its almond drink “Almond Effect” titled “Grain or Milk?” nationwide from Wednesday, September 4, 2024. The commercial characters Hana Matsushima, who is active as a model and actress, and Kenichi Takito, an actor, are used as characters to promote the appeal of the “almond effect” that quickly charges the nutrients of almonds such as vitamin E and dietary fiber. I’ll tell you.
[Image 1
New CM story
The stage of the commercial is a mysterious space where giant “almond grains” and “almond effect” packages are lined up. When the almond grain was split into two, Mr. Takifuji was sitting inside. At the same time, the front of the “Almond Effect” package opens like a door, and Mr. Matsushima appears from inside.
When asked, “If you want to get nutrition from almonds,” Mr. Takito answers, “For me, it’s almonds.” “For me, it’s milk.” Mr. Matsushima quickly repeats, “Oh, isn’t it grains?” Mr. Takito asks curiously. As the gong rang, Mr. Matsushima, who gulped down the “almond effect” with relish, posed next to Mr. Takito, who stuffed his mouth with almond grains, saying, “Quickly, charge the almonds!” In the blink of an eye, ripples mixed with almond color surrounded Matsushima’s body. Seeing this, Takito-san couldn’t help but be surprised and exclaimed, “Wow!” And at the end, the two are seen drinking “Almond Effect” with satisfaction.
Please pay attention to the impressive world view and the interaction between the two people who are in harmony with each other.
Thoughts put into the new CM
“Although the nutritional value of almonds is attractive, it can be a bit of a hassle to eat hard almond grains every day.”
It was these concerns raised by customers that inspired us to create the commercial message, “Quickly charge your almonds!”
“Almond Effect” allows you to get “a day’s worth of vitamin E*” and “plenty of dietary fiber” in one glass (per 200ml). By adding the “almond effect” to your daily life, we want you to easily, quickly, and deliciously consume nutrients. The new commercial was created with the hope of all people who want to incorporate almond nutrition into their daily lives and live a healthy life.
*From “Nutritional Labeling Standard Values”.
[Image 2
Date of birth: August 5, 1989
Birthplace: Tokyo
Affiliation: Japan Music Entertainment
Ezaki Glico “Almond Effect” Ambassador/Brand Image Character Active in fashion magazines and events for a wide range of
generations. In recent years, he has also been focusing on rescue dog and cat activities.
Kenichi Takito
[Image 6
“Almond Effect” brand site https://cp.glico.com/almond-k/
“Almond Effect” series product overview
[Image 8