Published a series (5th edition) explaining the importance of utilizing 1st Party Data | E-Agency Co., Ltd.
*E-Agency Co., Ltd.*
Press release: September 4, 2024
**
Published a series (5th edition) explaining the importance of utilizing 1st Party Data | E-Agency Co., Ltd.
*Due to increasing privacy awareness on the Internet, “1st Party” in digital marketing
The use of “Data” is attracting attention. In this series, we will introduce a wide range of information, from basic knowledge to actual countermeasures and case studies. *
E-Agency Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Maki Kai, hereinafter referred to as E-Agency), which “scientifies hospitality”, announced on September 4, 2024, “1st
Explaining the importance of utilizing “Party Data”! We have released 1st Party Data Utilization [Volume 5 in the series] that you can understand from scratch.
Data strategy required even after 3rd party cookies are abolished On July 22, 2024, Google will become a 3rd party in the Chrome browser. The announcement that they would be reversing the ban on cookies caused a huge shock within the industry. This decision surprised many marketers, but in this day and age where privacy and personal information protection are becoming more and more conscious, the first Leveraging party data remains important.
3rd party
Cookies have long been used as a major means of digital marketing, but data is often collected and used without the user’s consent, raising concerns about privacy violations. Therefore, many companies We have been shifting to Party Data, but due to this repeal, 3rd Party Cookies and 1st Party Cookies
The situation calls for a new data strategy that balances data. In the fifth installment of this series, “Understanding 1st Party Data Utilization from Zero,” we will discuss how to use 1st Party Data even if 3rd Party Cookies continue to be used.
Explains the importance of utilizing data.
Free on-demand delivery of webinars for GA360 subscribers
Webinar held for GA360 subscribers on February 29, 2024 “Google due to the abolition of 3rd party cookies”
“Changes in Analytics and Advertising Measures” is available for free. At the time of the webinar, the withdrawal of the abolishment of 3rd party cookies had not yet been announced, so the content was based on the assumption that the abolishment of 3rd party cookies would be abolished.
Please refer to the detailed explanation of the use of Party Data and specific examples.
E-Agency will continue to work with Google Marketing Platform (GMP) and Google Cloud (GCP/Google).
As a certified partner of “Cloud Platform”, we will support our customers’ data utilization.
Detailed article contents can be viewed at the URL below.
* Understand the use of 1st Party Data from scratch [5th in the series] It is important to utilize “Data”*
https://googleanalytics360-suite.e-agency.co.jp/column/20240904_01
* [Free: On-demand delivery] *
*Changes in Google Analytics and advertising measures due to the abolition of 3rd party cookies*
https://googleanalytics360-suite.e-agency.co.jp/seminar/20240904_01
* ■ About E-Agency*
https://googleanalytics360-suite.e-agency.co.jp/
E-Agency is a Google Marketing Platform Certified Sales Partner (since March 2013).
We are working to support companies’ data utilization by introducing various Google products such as analytics. In particular, our support system receives high praise and trust from our customers in annual customer satisfaction surveys.
You can also use Google Cloud (Google Cloud) such as BigQuery. As a certified partner (since October 2018) of Platform/GCP), we support overall data utilization, including data integration, advertising coordination, and attribution analysis to improve the results of customer approach measures.
E-Agency will continue to work closely with Google to improve our customers’ Google Analytics 4
We will support the introduction and operation of various Google products, including properties, and contribute to solving business issues and creating innovation through the use of DX and data.
* ■ E-Agency Co., Ltd. Company Profile *
Company name: E-Agency Co., Ltd.
Representative: Representative Director Maki Kai
Established: January 6, 1999
Capital: 95 million yen
Head office location: 4th floor, Seri Kaikan, 1-9-4 Yurakucho, Chiyoda-ku, Tokyo 100-0006
Business details:
(1) Data-driven marketing support business
・Introduction and utilization of Google Marketing Platform including Google Analytics 360
・Support for utilizing Google cloud platform
・Data utilization through data integration and AI/machine learning ・A/B testing and web customer service personalization
(2) Cloud products/SaaS business
(3) DX/Web integration business
(4) ASEAN EC support project
(5) Local revitalization/municipal DX support
URL: https://www.e-agency.co.jp/
* ■ Contact information regarding this press release and services * E-Agency Co., Ltd.
Public relations/marketing
Person in charge: Kanzaki/Ogawa
Inquiry form: https://googleanalytics360-suite.e-agency.co.jp/inquiry/