Samuraite supports the establishment of “Japanese Society of Cognitive and Behavioral Therapy 50th Anniversary Site” and YouTube channel
*Samuraite Co., Ltd.*
Press release: September 4, 2024
Samuraite supports the establishment of “Japanese Society of Cognitive and Behavioral Therapy 50th Anniversary Site” and YouTube channel *～From branding to disseminating information through content marketing and video marketing, we aim to correctly convey information about cognitive behavioral therapy and expand awareness～*
* Samlight Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Ikedo), which supports corporate content marketing and media business, etc.
Satoshi (hereinafter referred to as “Samlight”) provides support for the establishment of the “Japanese Society for Cognitive and Behavioral Therapy 50th Anniversary Website” and YouTube channel established by the Japan Society for Cognitive and Behavioral Therapy (hereinafter referred to as the “Japanese Society for Cognitive and Behavioral Therapy”). We have carried out. *
* ◆Background of content marketing promotion*
In 2024, the Japanese Society for Cognitive and Behavioral Therapy will celebrate its 50th anniversary.
Taking the opportunity of the 50th anniversary conference to be held, we are creating a new owned media site, the 50th Anniversary Site of the Japanese Society for Cognitive and Behavioral Therapy, in order to convey accurate information and understanding about cognitive behavioral therapy to as many people as possible. We also launched a YouTube channel.
The main feature of the “50th Anniversary Site of the Japanese Society of Cognitive and Behavioral Therapy” is that it divides cognitive behavioral therapy into three parts: “Know,” “See,” and “Experience,” and interweaves articles, manga, and experience report videos. The point is to provide content that conveys specialized content in an easy-to-understand manner and helps people deepen their understanding of cognitive behavioral therapy. In particular, we designed the site to have a warm feel and to deliver the information users are looking for in a content-by-content format, in order to attract young people who may have an impression that cognitive behavioral therapy is difficult.
From the planning stage of this initiative, we worked with Samlight to launch and operate owned media, as well as launch, shoot, and operate a YouTube channel, providing highly reliable content and building and operating an easy-to-read website. This content is a must-see for many people who want to learn about cognitive behavioral therapy.
* ◆Site and YouTube channel overview*
*●Media name*
Japanese Society of Cognitive and Behavioral Therapy 50th Anniversary Site
*●Concept*
Let’s take a compass in our hearts and row out to sea together.
*●Content format*
text, video, cartoon
*●URL*
https://jabct-50th.net/
*●YouTube channel*
https://www.youtube.com/@jabct_official
* ◆Support details by Samurai*
Samlight will provide total support for this project, from the overall strategic design to the construction of new owned media and YouTube channels, the construction of operational systems, and content distribution measures, and will once again visualize the attitude and enthusiasm of the academic society at the timing of the 50th anniversary. We aimed for “branding” and “dissemination of highly specialized information” within one site.
In addition, we deal with the theme of “how to deal with mental worries,” which is required by the needs of today’s times, and we ensure the reliability of the content by communicating with experts for all information, and create manga that you can relate to. Using videos, we worked to increase awareness among young people and the general public.
[Support range of Samurai]
・Branding, overall strategy design, system construction
・Own media concept formulation, site production, content operation support, manga production
・Development of YouTube channel account concept and operational rules, account opening, performer assignment, planning, filming, editing
▼Click here for inquiries
https://somewrite.com/business/serviceform/
▼Samuraite service list
https://somewrite.com/business/
* ◆About the Japanese Society of Cognitive and Behavioral Therapy* The Japanese Society for Cognitive Behavioral Therapy promotes research, clinical activities, education and training activities related to cognitive behavioral therapy, including the basic theory of cognitive behavioral therapy, the development of treatment techniques, and clinical practice for various problem behaviors and symptoms. The purpose is to disseminate and educate people.
Our members’ activities span a wide range of fields, including psychiatry, psychosomatic medicine, psychosomatic disorders, clinical psychology, dentistry, education, welfare, orthodontics, health management, rehabilitation, and stress management.
* ●Japan Society for Cognitive and Behavioral Therapy 50th
Commemorative Conference*
Date: September 22nd (Sunday) to 24th (Tuesday), 2024
https://cs-oto3.com/jabct2024/
* ◆Comments from the Public Relations Committee of the Japanese Society for Cognitive and Behavioral Therapy regarding this matter* Our association celebrated its 50th anniversary in 1974 when it was established as the Japanese Society for Behavioral Therapy, and later became a general incorporated association and changed its name. The purpose is to promote research, clinical activities, education and training activities related to cognitive behavioral therapy, including the basic theory of cognitive behavioral therapy, the development of treatment techniques, and clinical practice for various problem behaviors and symptoms, and to popularize and enlighten them. (Article 3 of the Constitution).
In order to make use of our 50 years of history and give back to society, we have launched the “Japanese Society of Cognitive and Behavioral Therapy 50th Anniversary Website” and YouTube channel with the cooperation of many people, including Samurai. Ta. We hope to use this initiative as an opportunity to continue to spread the word and further develop cognitive behavioral therapy.
* ◆About Samlight Co., Ltd.*
Samurai’s “MEDIA MARKETING” vision is “We believe in content. Advance media. Color people.”
COMPANY, we have supported more than 800 companies in their business and marketing to date, making full use of content and technology, focusing on content marketing such as owned media, SNS marketing, influencer marketing, and programmatic advertising. Masu.
In addition, we will open up the next generation of media business and new forms of marketing through our own media management, business development with mass media, and media consulting business.
【Company Profile】
Name: SOMEWRITE Inc. (English: SOMEWRITE inc.)
Head office location: 408 No. 35 Kowa Building, 1-14-14 Akasaka, Minato-ku, Tokyo
Representative Director and President: Satoshi Ikedo
Corporate site: https://somewrite.com/
●Inquiries regarding this matter
Marketing, Samuraite Co., Ltd.
Email: marketing@somewrite.co.jp
TEL: 03-6550-8907