[Farmer’s Manager Co., Ltd.] Enjoy delicious Arita mandarin oranges! “Mikan Mania” is a regular service where you can taste up to 162 types of citrus fruits.
*Farmer’s Manager Co., Ltd.*
Press release: September 4, 2024
**
Enjoy delicious Arita mandarin oranges! “Mikan Mania” is a regular service where you can taste up to 162 types of citrus fruits. *~ Pre-order sales start at Makuake from 9:00 am on Wednesday, September 4, 2024 ~*
* Farmer’s Manager Co., Ltd. (Headquarters: Arita City, Wakayama Prefecture, Representative Director: Yoshida), which supports farmers in solving their problems.
Ryo) is a regular mailer that compares the tastes of up to 162 types of citrus fruits produced in Arita, Wakayama Prefecture.
Mania (Mikan Mania)” will be available for pre-order at Makuake from 9:00 a.m. on Wednesday, September 4, 2024. *
* https://www.makuake.com/project/mikan_mania02/*
*Development story*
* 1. Birth secret story *
Our company is a company that supports mandarin orange farmers, and was founded by our CEO Yoshida, who left the company he worked for for 20 years in the fall of the year before last and returned to his hometown of Arita, Wakayama Prefecture, with the desire to support mandarin orange farmers!
In September last year, Makuake (Makuake) launched “Mikan Mania,” a regular mailing that compares the tastes of up to 82 types of citrus fruits produced in Arita, Wakayama Prefecture.
https://www.makuake.com/project/mikan_mania/
), and thanks to you, 214 customers supported the purchase.
In addition, after the makuake ends, Mikan Mania official online store (https://mikan-mania.com/
), and many customers have purchased our products and enjoyed the deliciousness and variety of citrus fruits grown in Arita, Wakayama Prefecture. As I visited many mandarin orange farmers over the past year, I came across many new citrus fruits.I upgraded from 82 types to 162 types, and decided to take on the challenge of makuake again.
* 2. Thoughts put into the package design and postcards *
Kinokuniya Bunzaemon made a huge fortune during the Edo period by transporting mandarin oranges from Arita, Wakayama Prefecture by boat to Edo and other parts of the country and selling them. The unique Japanese food culture and custom of eating mandarin oranges under a kotatsu in winter was also born around this time. On the other hand, the recent domestic consumption of Unshu mandarin oranges is one-fifth of its peak, and has been decreasing year by year. “I want to pass on the food culture and customs of eating tangerines to the next generation,” and “I want to use the 2025 Osaka Expo as an
opportunity to convey the deliciousness of citrus fruits and the wonders of the ecosystem in Arita, Wakayama Prefecture to the world.” These are his thoughts. We created a package design using Ukiyo-e as a motif.
In addition, every month, along with citrus fruits, we will send you an original postcard from the “Kiokuni Famous Places Encyclopedia” depicting famous places in Wakayama and Arita during the Edo period. Find out what kind of postcard you will receive after opening the box! I hope this postcard will give you an opportunity to visit Wakayama and Arita.
* 3. We want to protect the diversity of citrus fruits and farmers and pass on the production area to the next generation in a good manner * “I want people to eat more delicious citrus!” Based on the farmer’s thoughts and daily efforts to improve varieties, in the small area of Arita, we have produced 41 types of Satsuma mandarin and 121 types of mid-late and aromatic citrus. A total of 162 types of citrus fruits are produced. On the other hand, due to problems with the distribution system, they are sold as one type of Unshu mandarin orange (Arita mandarin orange), and some varieties are not produced in low quantities and cannot be delivered to everyone. We would like to share with you the unique characteristics and charms of each of the 162 types of citrus, and hope that you will continue to support us by meeting your favorite citrus fruit and your favorite farmer. By doing so, we want to protect the diversity of citrus fruits and farmers, and pass on the production area to the next generation in a good way. *Features of “Mikan Mania”*
* 1. Up to 162 types*
From Arita, Wakayama Prefecture, which has been the largest producer of Satsuma mandarin oranges in Japan for 20 consecutive years and boasts a history of over 400 years.
There are up to 41 types of Satsuma mandarin oranges alone.
We deliver several types of unique citrus fruits every month, including up to 121 types of mid-late and aromatic citrus fruits, for a total of up to 162 types.
You are sure to encounter new citrus fruits that you have never tasted before, as well as meet your own “favorite citrus fruits” and “favorite farmers.” Find out what you will receive after opening the box! In a year, you will also be a great “Mikan”
Mania”!
* 2. Freshness *
We want you to enjoy the deliciousness of freshly picked mandarin oranges, so we try to ship them within 1-2 days after harvesting, and deliver them directly from Arita, Wakayama Prefecture.
* 3. Healthy habits*
Oranges contain various nutritional components. You can develop healthy habits with the mandarin oranges delivered every month. * 4. Received “Social Products Award 2024” *
“Social Products Award” sponsored by the Social Products Promotion Association 2024” theme (products and services that leverage the unique resources and charm of a region and help solve social issues from the
perspective of tourism) received the Social Products Award.
-Evaluation comments from the judges-
This service was launched out of a desire to solve the problems of my family’s mandarin orange farm and save the local area. Efforts to increase product value by improving distribution formats and connecting farmers and consumers in a subscription-based manner are highly feasible. The tasting experience, which allows you to experience the wide variety of citrus fruits grown in the region, is unique, novel, and interesting. The inclusion of picture postcards, which give a sense of the connection to Edo, is also unique and extends beyond mail-order sales of specialty products. It provides opportunities for tourists to visit Arita to enjoy the charm of the various citrus fruits produced in Arita and the taste of the mandarin oranges it offers, and we look forward to future developments. * schedule*
Makuake pre-order sales start from 9:00 on Wednesday, September 4, 2024 URL: https://www.makuake.com/project/mikan_mania02/
*Super early bird discount is up to 10% off.
*Product details*
Product name: Mikan Mania
Size/Capacity: 2-3kg (approx. 12-25 pieces)
General sales price: Trial 1 month course 5,990 yen (tax included), 2 month course 5,890 yen (tax included) x 2 months, 3 month course 5,790 yen (tax included) x 3 months, 6 month course 5,490 yen × 6 months, 12 months course 4,990 yen × 12 months
*Shipping included.
*Makuake does not offer 12-month courses.
* Company Profile*
Company name: Farmer’s Manager Co., Ltd.
Established: September 2022
Location: 143-2 Taki, Miyaharacho, Arita City, Wakayama Prefecture Representative Director: Ryo Yoshida
Company website: https://farmers-m.jp/
With the mission of “continuing to create a system that allows farmers to farm with peace of mind,” we develop products and services that are “good for all parties”: good for producers, good for sellers, good for buyers, good for society, good for the earth, and good for the future. We are developing and providing.