[Umigame Co., Ltd.] “Double teeth are cute 55.7%” Results show the highest approval rate among teenagers
*Umigame Co., Ltd.*
Press release: September 4, 2024
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“Double teeth are cute” 55.7%, with the highest approval rating among teenagers
*Umigame Co., Ltd. (location: Setagaya-ku, Tokyo, representative: Yusuke Matsushita), which provides marketing DX services for dental clinics, conducted a survey regarding double teeth, and we would like to introduce the results. *
Survey overview
Impressions of double teeth vary greatly depending on the country and culture. The results of this survey revealed that many Japanese people in their teens to 30s think that double teeth are cute. However, this feeling is unique to Japan and is often viewed differently in other countries. Below, based on the survey results, we will discuss why double teeth are considered cute in Japan and how they are evaluated around the world.
*Summary of survey results*
According to this survey, 55.7% of people think double teeth are “cute”, and this percentage is especially high among teenagers, reaching 62%. On the other hand, for those in their 20s and 30s, the percentage has decreased slightly to around 50%. What we can conclude from this is that the younger the generation, the more likely they are to view double teeth in a positive light.
*Japanese feelings towards double teeth*
In Japan, one of the reasons why double teeth are considered “cute” may be the unique aesthetic sense in which the imperfection of the teeth creates a sense of loveliness. In Japan, in addition to the aesthetic sense of symmetry, asymmetry, or unbalanced beauty, is preferred, and features such as double teeth are seen as a charm point. It can be assumed that the influence of manga and anime that depict many characters with double teeth is also a factor in increasing the favorability of double teeth.
*Evaluation of double teeth in the world*
On the other hand, in Europe, America, and other Asian countries, negative views toward double teeth are common. In Europe and America, having beautiful teeth is considered a part of social status, and bad teeth are associated with ominous images such as Dracula, so double teeth are rarely seen as “cute.” In Taiwan and South Korea, crooked teeth are sometimes seen as a sign of a lack of self-care, and the impression of double teeth is negative.
Japan’s positive evaluation of Yaegata is unique compared to other countries, and is influenced by Japan’s unique culture and aesthetic sense. Double teeth, which are seen as “cute” especially among young people, are often viewed differently from an international
perspective, so it can be said that awareness of having double teeth is easily influenced by changes in time and culture. . I would like to pay attention to future trends and see how Japan’s unique aesthetic sense changes.
[Survey overview]
Target audience: Men and women in their teens to 30s nationwide Number of samples: 300 people
Place of residence: Nationwide
Research method: Internet research questionnaire
Implementation date: September 2024