[Plaid] Plaid has started offering the beta version of “Wicle”, a product analytics product from Japan. Free plan and online sign-up also released at the same time
*Plaid*
Press release: September 4, 2024
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Plaid begins offering the beta version of the product analytics “Wicle” from Japan. Free plan and online sign-up also released at the same time
*Everyone can easily understand the retention lifecycle and explore issues using N1 analysis. Providing an analysis environment based on the high-end data infrastructure cultivated at KARTE*
Plaid Co., Ltd. has been providing product analytics “Wicle” specializing in user behavior analysis, which is important in product development such as SaaS and web services, as a closed beta version since December 2021, but this time, a new We are pleased to announce that we have added a free plan to , and have started offering it as a public beta version that you can sign up for online.
We support the growth of products and businesses by removing high costs and barriers in building an environment for analysis, and as a tool to support the creation of products that capture the hearts of users.
Product analytics is easy and simple, yet allows for deep user understanding. With the increase in SaaS and web services, the use of tools called “product analytics” that specialize in analyzing user behavior after login is increasing.
As product competition intensifies, it is important that the product has value and appeal that users will feel attached to and choose. Many product analytics tools have been created overseas to understand users and lead to improvements. On the other hand, as tools become more sophisticated and complex, the hurdles to getting started and the skills and costs required to continue analysis are also increasing. Wicle is a product analytics product that originated in Japan and aims to go global, with the aim of being able to start quickly and easily, learn user status in a simple manner, and continue product improvement activities. Just by installing tags, you can automatically measure various user behaviors, visualize retention and feature usage, and you can extract users and dig deeper into specific behaviors without writing queries.
They share the data infrastructure that is the core of the CX platform “KARTE” that Plaid has provided since 2015, achieving high-speed analysis and visualization of large amounts of user data.
We will introduce the distinctive features below.
Main features of Wicle
By quantifying long-term retention, you can understand which issues the product should focus on.
For a product to grow, it is important to increase the number of fans who use it with love. Wicle visualizes user retention in the form of a “life cycle” that collects phases such as
“new/active/fan/drop/dormant.” By knowing the overall picture of users, it is possible to determine which issues to focus on.
Easily dig deep into user groups, explore issues, and compare You can extract the users you want to dig deeper into without any queries and deeply understand their characteristics. For example, you can identify features commonly used by passionate fans and explore how they differ from inactive users. By knowing the differences according to phase and characteristics, it is possible to consider the appropriate approach.
You can understand and evaluate the context by looking at the actual behavior of users.
You can learn about each user’s browsing behavior and specific operational experiences in timeline and session replay (video) format, which was not possible with conventional access analysis tools. This allows users to relive when and what elements they focused on and what actions they took, enabling a deeper level of user understanding.
For more information on the functions, please see the service site below. “Wicle” service site: https://wicle.io/
Main use case
* Find features that work for retention and improve onboarding * Find the cause of increased dormancy and link it to recovery measures Understand the triggers of recognition among long-term fans and improve advertisements and LPs
Know the usage status of features that are candidates for improvement and quickly improve them.
About Wicle usage plans
In addition to the Free Plan, which you can start using for free, we also offer the Growth Plan, which can be used from a minimum price of 10,000 yen (excluding tax), and the Custom Plan, which can be customized to suit your needs.
We also have a rewards program where you can get even more benefits through referrals and SNS posts.
Please see the page below for details.
Pricing plan: https://wicle.io/plan