[Research Report] Latest report on dining tables and tableware in the Chinese market released – For local governments and companies considering expanding sales channels for ceramics into the Chinese market
*Creazone Co., Ltd.*
Press release: September 4, 2024
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[Research Report] Latest report on dining tables and tableware in the Chinese market released – For local governments and companies considering expanding sales channels for ceramics into the Chinese market
*Creazone Co., Ltd. (Shibuya-ku, Tokyo), which supports brand building and sales channel expansion, has conducted a survey on the awareness of dining tables and tableware in the Chinese market and has released the results report, “Survey on the awareness of dining tables and tableware in China.” I did. *
Configuring the report
This report is divided into the following three chapters, and each chapter describes the tableware and dining tables of people living in China.
*Chapter 1 Survey Results*
We surveyed 115 people living in major cities in China about their awareness of, interest in, and purchasing behavior towards Japanese ceramics. This allows us to understand the demand for Japanese ceramics and brand recognition in the Chinese market.
*Chapter 2 Shanghai Citizens’ Dining Table*
We interviewed four families living in Shanghai about their daily dining habits and introduced them with photos. Through specific examples of how everyday meals and tableware are used, you can gain a deep understanding of the usage of ceramics in the local area.
*Chapter 3 Shanghai Citizens’ Home Feast*
We interviewed families living in Shanghai and introduced photos of the home parties held for family and guests on special days. By knowing how food and tableware are used during gatherings, we can consider the role of ceramics in special occasions.
Survey target
Research method: Internet research and fieldwork
Survey period: June 25-July 31, 2024
■Internet survey
Survey target: Living in urban areas of China (mainly in East China, Central China, and South China regions)
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Number of questions: 38 questions
Number of people surveyed: 115 people
■Field work
Chapter 2, Chapter 3
Survey target: Families living in Shanghai
Number of people surveyed: 4 families
Chapter 1 Survey Results Summary
*88% cook 4 or more days a week*
More than 88% of respondents cook four or more times a week, highlighting the importance of home-cooked meals.
* 42% of people transfer delivered food to a plate each time* More than 42% of people said they transferred their delivered food to a plate, indicating a high level of interest in the design and quality of tableware.
How many times a week do you cook? Would you like to change the delivery to a plate?
*Noritake has overwhelming recognition among tableware brands* 62% of respondents are aware of ceramic brands, with Noritake being the most well-known Japanese brand.
Do you know the Japanese ceramic brand name? If you answered “yes”, what is the specific brand name?
* In terms of recognition of Japanese ceramic production areas, “Hasami ware” ranks first, followed by “Imari ware and Arita ware” * 46% are aware of the production areas of Japanese ceramics, with Hasami ware having the highest level of recognition, followed by Imari/Arita ware, Mino ware, and Kutani ware.
Do you know where Japanese ceramics are produced? If you answered “yes”, which production areas do you know about?
*Purchase Japanese ceramics for everyday use*
Of those who have purchased ceramics, 74% have purchased Japanese ceramics, and the most common purchase purpose is for daily use, followed by gifts.
Have you ever bought Japanese ceramics? If you have purchased it, what is the main purpose?
* Lack of information about Japanese ceramics *
83% of them want to purchase Japanese ceramics, but they cite the lack of stores and lack of information as hurdles when purchasing. Hurdles when purchasing Japanese ceramics Do you think you have purchased Japanese ceramics?
* People who actually use Japanese ceramics would like to recommend its goodness to others *
77′ would like to recommend Japanese ceramics to his acquaintances. Would you like to recommend Japanese ceramics to someone you know? Reasons why we recommend Japanese ceramics
*Chapter 2 Shanghai Citizens’ Dining Table*
We covered the daily meals of four families living in Shanghai. It is clear that they value food even in everyday life.
Huang’s profile
*Chapter 3 Shanghai Citizens’ Home Feast*
We covered the flower parties of families living in Shanghai, revealing how Shanghai residents cherish gatherings with family and relatives.
Chinese New Year traditional Shanghai home cooking 1
Chinese New Year traditional Shanghai home cooking 2
* How to use the report *
This report is a useful resource for companies and local governments who want to introduce Japanese ceramics to the Chinese market and expand their sales channels, in order to understand consumer awareness and market trends. Through photos of specific dining tables and detailed survey results, it is possible to understand local needs and utilize this information in product development and marketing strategies.
inquiry
* Email: * info@creazione.jp
* Person in charge: * Mamiko Kusano
Creazone Co., Ltd. provides support for brand building and sales channel expansion for companies and local governments. Please take advantage of this report as a first step toward expanding your sales channels in the Chinese market.
Full report
Please see the full report below.
View the full report
Company Profile
Company name: Creazone Co., Ltd.
Location: 1-33-3-508 Ebisu Nishi, Shibuya-ku, Tokyo
Established: June 12, 2006
Business content: Branding, marketing
URL: https://creazione.jp/